1. Introduction to the Orion Star Data
Chapter 3
Introduction to the Orion Star Data

2. Section 3.1
Overview

3. Course Data
The data used in this course is from Orion Star Sports & Outdoors, which
is a fictitious retail company selling sports and outdoor products
has retail stores in many countries throughout the world
sells products in retail stores, through catalog mail orders, and over the Internet
utilizes the Orion Star Club to track purchases, enabling analyses of buying patterns and providing a basis for CRM activities and targeted product offerings.

4. Orion Star – Organization
The Orion Star organization hierarchy has several levels:
country
company
department
group.

5. Orion Star – Employees Information stored for each employee includes:
employee ID
job title
hire date
termination date
address
gender
salary.

6. Orion Star – Merchandise
Approximately 5,500 different sports and outdoors products are offered at Orion Star. The products are organized into the hierarchy of:
product line
product category
product group
product.

7. Orion Star – Merchandise
Each product has a cost and sales price. Price change history is maintained by recording start and end dates for each price. All prices are in U.S. dollars.

8. Orion Star – Customers
Orion Star has approximately 100,000 customers spread across many countries. Customer address information is stored in a number of tables and includes
street
city
state
postal code
country.

9. Orion Star – Orders
Most of the approximately 750,000 orders are sales to Orion Star Club members for whom customer information is recorded. Each order contains one or more order lines (one line per product purchased).

10. Orion Star – Suppliers
All of the Orion Star products have a pointer to a supplier. There are 64 suppliers, based in different countries, but only one supplier per product.

11. Orion Star Information Consumers
There are many people and groups at Orion Star who use SAS software, including
information systems
business users
management and C-level executives.

12. Section 3.2
Data Models

13. Orion Star – Data Models
The Orion Star data is organized two ways:
Normalized (relational) model
represents the extracts from OLTP, ERP, and other systems. This data can be transformed, cleansed, and loaded into a data warehouse.
Dimensional model
represents a data warehouse that consists of a star schema design. This data is well suited for use in business intelligence applications and for ad hoc querying and reporting.
...

14. The Normalized (Relational) Data Model

15. The Dimensional Data Model

16. Section 3.3
Case Study

17. Case Study Scenario
The remainder of this course uses the SAS BI Client Tools in a case study scenario to build the Orion Star Marketing Data Mart by
defining data libraries
registering source tables
defining target tables
creating ETL jobs
creating OLAP cubes.

18. Case Study Scenario
Once the Marketing Data Mart is built, it is used to
create stored processes
view and analyze data
create information maps
create reports
use the information delivery portal.

19. Case Study Scenario Flowchart
Register Source Tables
Define
Data Libraries
Create ETL Jobs
Target Tables
Create OLAP Cubes
View and Analyze Data
Create
Stored Processes
Create Reports
Create Information Maps
Use the Information
Delivery Portal
Metadata