Copyright The Cloud Networks

2 Bologna Euro Cities Workshop, June 28, 2007 The Cloud Networks Wireless Broadband Mobility in Europe

Copyright The Cloud Networks The Cloud Networks Objective: Europe’s wireless broadband mobility network –A large scale network of networks across Europe –A mobile broadband experience & user interface –Integrated content, applications, devices & services Enterprise Metro Zone Public Venue Home

Copyright The Cloud Networks Europe’s largest independent public WiFi network operator Operate our own network in 8,500+ locations UK, Germany, Sweden, The Netherlands, Norway & Denmark Expanding our network into Denmark and Norway through recently announced partnership with Telenor Further network expansion activities elsewhere in Europe driven by enterprise mobility and metro WiFi programmes The Cloud Networks Current:

Shared Infrastructure, Neutral Host Platform Enabling Multiple Service Experiences Unique infrastructure and service delivery capability supporting multiple service experiences on a shared infrastructure Service Experiences

Source: The Cloud & capital markets Device growth:

Copyright The Cloud Networks Our Wireless Cities Today… Metro programme launched in 2006 to provide city wide WiFi networks across Europe Symmetrical, broadband experience with multi mbps capacity per user Rich web based media experiences on mobile and handheld devices Indoor hotspot extension from city wide WiFi networks for coverage ubiquity City of London city wide WiFi coverage AmsterdamCanary WharfStuttgartKarlskrona

Copyright The Cloud Networks City driven Business Model Public – Private Partnership The Cloud as Neutral Network Operator Deploys, Maintains and Owns the Metro Network The City is Anchor tenant for Municipal Applications, e.g. Mobile Council Workforce and Enhanced Public Safety and Traffic Management (CCTV) Primary benefits: minimal risk, increase broadband competition, open access for multiple ISPs, low-cost public access and ads, free service for digital divide Secondary benefits: business services, enhance tourism, economic development

Copyright The Cloud Networks New Ways to Manage Cities… Security Tracking Lighting Controls Street Light Controls Fire Hydrant Monitoring Parking Egress Ingress Emissions EPA Digital Billboards Irrigation Systems Parking Meters Road Structure Storm Water Camera Systems Police Communicat ions Utility Meter Reading Automotive Diagnostics Records Tracking RFID Noise Monitoring

Metro WiFi, your City can Benefit! Whole Sale PartnersCurrent City Networks 1) Public - Private Partnership The City allows access to street furniture. The Cloud owns, deploys and maintains the network. 2) Management Services Model The City owns + gets a revenue share of the network. The Cloud deploys and maintains the Metro Network. 3) Franchise Model The City owns and deploys the Metro Network. The Cloud maintains + gets a revenue share. FREE SERVICES: Tourist Information E-Government Public Transport information and Payment E-City Tax Information and Payment PUBLIC AND PRIVATE SERVICES / APPLICATIONS Mobile Voice over IP Internet Access everywhere Mobile TV and Games Digital Billboards Traffic Management, Traffic lights Public Transport Management & Information Surveillance / CCTV (Security, Parking,...) Noise and Pollution Control

Copyright The Cloud Networks The Cloud The Internet everywhere, the way you want it Thank you