W.K. Kellogg Foundation’s Cultures of Giving Online Donor Challenge 10-Day Celebration of Philanthropy April 17-26, 2012

WHAT IS THE CULTURES OF GIVING ONLINE DONOR CHALLENGE? The W. K. Kellogg Foundation has selected The Delta Foundation and 21 other nonprofits to take part in the Celebration of Philanthropy A One-of-a Kind, 10-Day, Online Fundraising Competition and Donor Base Expansion Opportunity.

WHAT IS THE CULTURES OF GIVING ONLINE DONOR CHALLENGE? Between April 17 and April 26, 2012, the Delta Foundation has the opportunity to raise between $40K - $200K+ Dollars to support our mission and communities nationwide served by the charitable programs of Delta Sigma Theta Sorority, Inc.

YOUR SUPPORT ENABLES OUR FOUNDING MISSION The Delta Research and Educational Foundation promotes research which identifies and fashions solutions to issues affecting African American women and their families nationally and globally through funding and support of public service programs of Delta Sigma Theta Sorority, Inc. and collaborative organizations.

EXAMPLES OF OUR MISSION IN ACTION BY REGION Central Region Supported Cyber Diva Leadership and Mentoring Program for Delta Academy participants in Columbia, MO Eastern Region Funded Financial Literacy Program in Philadelphia, PA Farwest Region Helped 18-yr old Phoenix, AZ youths cycling out of foster care learn independent living skills Midwest Region Funded Detroit, MI’s “Making it to the Finish Line” computer skills training initiative preparing adults for job readiness

EXAMPLES OF OUR MISSION IN ACTION BY REGION Southern RegionFunded ACT Prep Sessions in Jefferson County, Alabama Southwest Region Supported the “We Cry in the Dark” program in Dallas, TX that provides access to mental health services South Atlantic Region Supported Employment Training Program in rural counties in Virginia We can do more with your support!

5 REASONS WHY WE NEED YOUR SUPPORT 1.ADVANCE the mission of the Foundation and make us stronger as Delta prepares for the next 100 years of service. 2.ENGAGE new and seasoned African American philanthropists in the mission of the Foundation. 3.CONNECT with other key stakeholders who support the Foundation to strengthen our community network and capacity. 4.PROMOTE collective giving by African Americans to support the African American community. ….AND

5 REASONS WHY WE NEED YOUR SUPPORT Reason #5 Leverage a matching grant and other monetary prizes from the W.K. Kellogg Foundation. Let’s show the influence and power of the Delta network!! Our initial goal is $60,000!!!

HOW THE ONLINE DONOR CHALLENGE WORKS Each of the 10 Donor Challenge Days presents an opportunity to raise money and build relationship to support our mission! Donors make a donation Online bet. April 17-26th – –Minimum amount is $10 (which nets the Foundation $7) Preferred method of payment- Credit Card –Individual or group checks of $5,000 or more can be accepted through a separate process See the Tool Kit for additional information on submitting a check of $5,000 or more

INCENTIVES AND PRIZES Award Category1:1 MatchOverall Top Fundraiser Award Educated Kids Day for Delta Academy Secure Families Day for Financial Fortitude Donor Engagement Days Focus 1:1 Match of courtesy of Kellogg (all 10 days) Top Online Funds Raised by Nonprofit (all 10 days) Top Fundraising Organization of the Day on April 19th Top Fundraising Organization of the Day on April 25th Most check-ins at community locations (plus at least $10 donation) Current Award Structure Up to $20,0001 st -$100,0001 st -$25K 2 nd -15K 3 rd -$5K 4 th -$3.5K 5 th -$1.5K 1 st -$25K 2 nd -15K 3 rd -$5K 4 th -$3.5K 5 th -$1.5K April 20 1 st -$5K 2 nd $3K 3 rd -$2K April 21 1 st -$5K 2 nd $3K 3 rd -$2K April 22 1 st -$5K 2 nd $3K 3 rd -$2K And….there are Special Challenge Opportunities on Different Days to Help Us WIN MORE MONEY!!

HOW THE DELTA NETWORK CAN HELP!  Make your Annual Gift online (or give an additional gift) on ANY DAY during the 10-day challenge period of April AND/OR  Make an online donation on APRIL 19 TH to directly support Delta Academy programs  Make an online donation on APRIL 25 TH to directly support Financial Fortitude Programs  Participate in Live or Check-in events on APRIL 20-22

How The Delta Network Can Help!  Become a Foundation Champion  Help staff and volunteers with calls to major Foundation supporters  Distribute the Kellogg Challenge Tool Kit to your network;  Spread the word and encourage participation  E-blast to your personal and professional networks  Post on your social media choice (Facebook, Twitter, LinkedIn, Blogs)

THANK YOU IN ADVANCE FOR YOUR CONTINUED SUPPORT! Please let us know how you will support the Foundation by sending an to For more information as the competition draws near check for updates at: (Twitter)