Types of Retailers

General Merchandise Retailers Food Retailers General Merchandise Retailers Non Store Retail Formats Service Retailers

Food Retailers 1. Conventional Supermarkets 2. Big-Box Food Retailers What Does Big Box Retailer Mean? A retail store that occupies an enormous amount of physical space and offers a variety of products to its customers. These stores achieve economies of scale by focusing on large sales volumes. Because volume is high, the profit margin for each product can be lowered, which results in very competitively priced goods. 2.1 Supercenters 2.2 Hypermarkets 2.3 Warehouse Club 3. Convenience Stores

1. Conventional Supermarkets

2.1 Supercenters

2.2 Hypermarkets

2.3 Warehouse Club

4. Convenience Stores

General Merchandise Retailers 1. Discount Stores 2. Specialty Stores 3. Category Specialists 4. Department Stores 5. Drug Stores 6. Off-Price Retailers 7. Value Retailers

1. Discount Stores

2. Specialty Stores

3. Category Specialists

4. Department Stores

5. Drug Stores

6. Off-Price Retailers

Non Store Retail Formats 1. Electronic Retailing 2. Direct-Mail Retailing 3. Direct Selling 4. Television Home Shopping 5. Vending Machine Retailing 6. Mobile Selling

1. Electronic Retailing

2. Direct-Mail Retailing

3. Direct Selling

4. Television Home Shopping

5. Vending Machine Retailing

Service Retailers Previous section sells products to consumers. However, services retailers, firms selling primarily services rather than merchandise, are large & growing part of retail industry.

Multichannel Retailer

A multichannel retailer is a retailer that sells merchandise or services through more than one channel. Single-channel retailers are evolving into multi-channel retailers to attract and satisfy more customers. By using a combination of channels, retailers can exploit the unique benefits provided by each channel.

Warehousing Distribution Transportation CRM SCM External System Warehousing Distribution Transportation CRM SCM

Customer Buying Behavior

What influences consumers to purchase products or services What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer.

The buying process begins when customers recognize an unsatisfied need The buying process begins when customers recognize an unsatisfied need. Then they seek information about how to satisfy the need, what products might be useful and how they can be bought.

There are three types of customer decision making processes are Extended Problem Solving. Limited Problem Solving. Habitual Decision Making.

SELECTING MERCHANDISE STAGES SELECTING A RETAILER SELECTING MERCHANDISE NEED Need recognition Need recognition Search for Info about retailers Search for Info about merchandise INFO SEARCH Evaluate merchandise EVALUATION Evaluate retailers Select a retailer Select merchandise CHOICE Visit store Purchase merchandise VISIT Repeat store patronage Post purchase evaluation LOYALTY