1. Understand the role of marketing in business.
Essential Standard 3.00
Understand the role of marketing in business.

2. Objective 3.02
Buying Behaviors

3. ESSENTIAL QUESTIONS
What are the steps of developing a marketing strategy?
How are the major sources of consumer information classified?
How are shopping locations classified?

4. Marketing Strategy
MARKETING STRATEGY how a business will meet its goals of satisfying customers
TARGET MARKET consists of a group of people that have similar needs and wants.
MARKETING MIX Are the 4Ps of Marketing(product, price, place, and promotion)
What does a marketing strategy provide for a business?
A target market consists of a group of people that have similar needs and wants.
A marketing mix consist of a blending of the marketing elements (product, price, place, and promotion)

5. Office Depot sells office supplies and copying services.
It promotes its supplies and services to customers that operate a home office or a business office.

6. Major Sources of Consumer Information

7. Media Sources Newspapers Types of media sources:
Provide specific information about products and services.
Types of media sources:
Print
Examples
Magazines
Newspapers
Broadcast Organizations
Radio
Television
Internet

8. Government Agencies
Inform consumers and may handle consumer questions.
Types
Federal
State
Local

9. Business Sources Product Labels: Product information
How to care for product
Where product was made
Product size
Product labels
Customer Service Departments focus on assisting customers.
Better Business Bureau (BBB).

10. Business Sources
Customer Service Departments focus on assisting customers.
Better Business Bureau (BBB) provide facts about products or services
The Better Business Bureau says bogus s with a link that can give someone access to anyone's computer are showing up across the region.

11. United States Department of Agriculture (USDA)
BUSINESS SOURCES
United States Department of Agriculture (USDA)
Federal Trade Commission (FTC)
Food and Drug Administration (FDA)

12. SHOPPING LOCATIONS

13. Factory Outlets provides high-quality products at low prices
SHOPPING LOCATIONS
Convenience Store Sale items needed QUICK AS POSSIBLE
Factory Outlets provides high-quality products at low prices
A supermarket
A convenience stores

14. Traditional Retailers
Department Stores
What is a department store?
What are some examples? Provide some examples in notes sections
Discount Stores
What is a discount store?
Specialty Stores
What is a specialty store?
Department stores provide broad product lines and highlight their customer service.
Discount stores highlight their offering of lower prices for products.
Specialty stores provide a special line of products.

15. Contemporary Retailers
Specialty Superstores
What is a specialty superstore?
What are some examples? Provide some examples in notes sections
Superstores
What is a superstore?
A specialty superstore provides a wide variety of limited products at low prices.
A superstore provides a wide variety of products in retail services, such as food, bakery, auto, and electronics.

16. Non-Store Shopping What is non-store shopping?
What are some examples of non-store shopping opportunities? Provide some examples in notes sections
Another example is vending machines. What are vending machines?
What are some examples of vending machine shopping opportunities? Provide some examples in notes sections
Non-store shopping allows goods and services to be purchased by telephone, computer, television, fax, or door-to-door.
Vending machines provide products through automation.