1. PLACING PRODUCTS: RETAILING AND WHOLESALING b Retailing b Store Retailing b Non-store Retailing b Retailer Marketing Decisions b The Future of Retailing b Wholesaling b Types of Wholesalers b Wholesaler Marketing Decisions

2. Store Retailing b Amount of Service - self-svs retailing, ltd-svs retailers, full-svs retailers b Product Line - specialty, depattment, supermarkets, convenience, hypermarkets, svs business b Relative Prices - discount stores, off-price retailers, catalog showrooms b Control of Outlets - corporate chains, voluntary chains, franchise, merchandising conglomerates b Type of Store Cluster

3. Non-Store Retailing b Direct marketing b Direct selling b Automatic vending

4. Retailer Marketing Decisions b Target market decision b Product assortment and svs decision b Price decision b Promotion decision b Place

5. Wholesaling b Wholesaling b Wholesaler functions - selling and promoting, buying and assortment building, bulk-breaking, warehousing, transportation, financing, risk bearing, market information, management svs and advice

6. Types of Wholesalers b Merchant wholesalers è full-svs wholesalers, limited-svs wholesalers b Brokers and agents è brokers, agents b Manufacturers’ sales branches and offices

7. Wholesaler Marketing Decisions b Target market decision b Product assortment and svs decision b Price decision b Promotion decision b Place decision