Today’s Home Buyers & Sellers Want the Professional Edge Highlights from The NATIONAL ASSOCIATION OF REALTORS® 2006 Profile of Home Buyers & Sellers Highlights from The NATIONAL ASSOCIATION OF REALTORS® 2006 Profile of Home Buyers & Sellers

Collaborate with a Professional Consumers prefer more traditional methods of buying & selling homes Buyers begin the search process online But it’s the real estate agent who introduces them to the home they buy Consumers prefer more traditional methods of buying & selling homes Buyers begin the search process online But it’s the real estate agent who introduces them to the home they buy

80% of Buyers Use the Internet to Search… Source: NAR 2006 Profile of Home Buyers and Sellers

And, Real Estate Agents are the Most Frequent Way They Find “ THE Home ”

“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” Jim Rohn Business Philosopher and Author Jim Rohn Business Philosopher and Author

Full-Service is King Most sellers prefer full-service brokerage But discount brokerage is still an important market segment Most sellers prefer full-service brokerage But discount brokerage is still an important market segment

Source: NAR 2006 Profile of Home Buyers and Sellers Dear Agent: Please Take Care of Everything! The Seller Exhibit 7-8 LEVEL OF SERVICE PROVIDED BY THE REAL ESTATE AGENT (Percentage Distribution)

Dear Agent: Please Help Me Find the Right House The Buyer Source: NAR 2006 Profile of Home Buyers and Sellers

Reputation is a Terrible Thing to Waste More than a third of sellers say reputation is the most important factor in choosing an agent For buyers, honesty and trustworthiness are tops…then comes reputation More than a third of sellers say reputation is the most important factor in choosing an agent For buyers, honesty and trustworthiness are tops…then comes reputation

For Sellers: Reputation Matters Most Source: NAR 2006 Profile of Home Buyers and Sellers

Exhibit 4-13 MOST IMPORTANT FACTORS WHEN CHOOSING AN AGENT (Percentage Distribution) For Buyers: Honesty and Trustworthiness Matter Most Source: NAR 2006 Profile of Home Buyers and Sellers

“It takes many good deeds to build a good reputation and only one bad deed to lose it.” Benjamin Franklin

Fewer Sellers Choose to Go it Alone For Sale By Owner (FSBO) transactions, down to 12% in 2006 But only 7% were open-market FSBOs For Sale By Owner (FSBO) transactions, down to 12% in 2006 But only 7% were open-market FSBOs

FSBOs Trending Down Source: NAR 2006 Profile of Home Buyers and Sellers

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