CS 4001Mary Jean Harrold 1 Using Visual Arguments.

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Presentation transcript:

CS 4001Mary Jean Harrold 1 Using Visual Arguments

CS 4001Mary Jean Harrold2 Outline 1.Understanding design elements in visual arguments 2.Compositional features of photos and drawings 3.Analysis of visual arguments using images

CS 4001Mary Jean Harrold3 Understanding Design Elements in Visual Arguments Components of visual design (see Table 9.1) Type Variables: font style, font size, emphasis (bold, italics, …) Principles: sans serif for headings, titles, slogans –Century gothic –Ariel (title of this slide is ariel) body type serif for long documents and main text –Times New Roman (most common for articles) –Courier New (often used for program code) only 2-3 styles per document consistent patterns of type to indicate relationships (e.g., all titles same, all text same, all captions same) select type to project impression: Formal, business-like (Ariel) informal (Comic Sans)

CS 4001Mary Jean Harrold4 Understanding Design Elements in Visual Arguments Components of visual design (cont’d)) Use of space and layout Variables: page size and type white space, arrangement on page highlighting elements (tables, sidebars, …) headings, etc. to break visual Principles: Layout to make readable and structure Academic: simple, functional Magazines: attractive Both: limit text and visual items

CS 4001Mary Jean Harrold5 Understanding Design Elements in Visual Arguments Components of visual design (cont’d)) Use of color Variables: Variations in font color Use of color in images, graphics Use of background tints and color shading Principles: Use according to audience –Academic: minimal –Magazines: lavish Use functionally (relationships), decoratively (appeal) Use color for realism, symbolic associations, aesthetic effect…

CS 4001Mary Jean Harrold6 Understanding Design Elements in Visual Arguments Components of visual design (cont’d)) Images and graphics Variables: Photographs Drawings Numeric graphics Principles: Decide how image will work in the argument Consider how to establish relationship between the image or graphic and verbal text

CS 4001Mary Jean Harrold7 Outline 1.Understanding design elements in visual arguments 2.Compositional features of photos and drawings 3.Analysis of visual arguments using images

CS 4001Mary Jean Harrold8 Compositional Features of Photos and Drawings Type of photo or drawing Distance from subject Orientation of the image and camera angle Point of view Use of color Compositional special effects Juxtaposition of images Manipulation of images Settings, furnishings, props Characters, roles, actions Presentation of images

CS 4001Mary Jean Harrold9 Outline 1.Understanding design elements in visual arguments 2.Compositional features of photos and drawings 3.Analysis of visual arguments using images

CS 4001Mary Jean Harrold10 Analysis of Visual Arguments Using Images President Bush clearing brush from Texas ranch 1.What are most notable features of the photo? 2.What is implicit argument? 3.What camera techniques and compositional features are in the photo? 4.What image of President Bush does this image attempt to create for citizens and voters?

CS 4001Mary Jean Harrold11 Analysis of Visual Arguments Using Images (cont’d) President Bush greeting crowd 1.What are most notable features of the photo? 2.What is implicit argument? 3.What camera techniques and compositional features are in the photo? 4.What image of President Bush does this image attempt to create for citizens and voters?

CS 4001Mary Jean Harrold12 Analysis of Visual Arguments Using Images (cont’d) President Bush holding baby 1.What are most notable features of the photo? 2.What is implicit argument? 3.What camera techniques and compositional features are in the photo? 4.What image of President Bush does this image attempt to create for citizens and voters?

CS 4001Mary Jean Harrold13 Analysis of Visual Arguments Using Images (cont’d) President Bush giving speech at Mt. Rushmore 1.What are most notable features of the photo? 2.What is implicit argument? 3.What camera techniques and compositional features are in the photo? 4.What image of President Bush does this image attempt to create for citizens and voters?

CS 4001Mary Jean Harrold14 Outline 1.Understanding design elements in visual arguments 2.Compositional features of photos and drawings 3.Analysis of visual arguments using images 4.Extra credit on presentation if you have a good visual argument to add to enhance your argument