1. Document Design ENG 371 Lukowski

2. Things to Consider Think about your audience and their expectations – How will they read and use your document? – What are their expectations for graphics and look? As you draft, incorporate lists and section headings Get feedback from your peers and others – Do the find your document easy to read? – Do they want additional visuals/graphics/charts?

3. http://paper-leaf.com/blog/2011/02/elements-of-design-quick-reference-sheet/

4. Guidelines for Document Design Create white space Use headings Limit use of capital letters Select only two fonts per document Decide how to justify margins Place important information top left and lower right Use grid to unify elements Use colorful elements in moderation

5. Use White Space Empty space on the page makes it easier to read White space helps emphasize material Avoid presenting a gigantic wall of text Use lists and bullets

6. Use Headings Help the reader orient herself in the text Accept many readers skim headings to find sections relevant to their interests Make headings specific Format headings consistently – Format subheadings consistently too Avoid using all capital letters in titles and headings – Difficult to read and remember – We need shapes of letters to read

7. Use Two Fonts Use sans serif (without tails) fonts for headers or other forms of emphasis – Headers can be bold, italics, or a size bigger Use serif fonts for body paragraphs – Usually 10pt or 12pt fonts are used Times New Roman one of the most common fonts. Examples of Sans Serif Fonts This sentence is in Arial. This sentence is in Calibri. This sentence is in Verdana. Examples of Serif Fonts This sentence is in Times New Roman. This sentence is in Garamond. This sentence is in Cambria.

8. Arranging the Document Place elements in grids or groupings to help reader Use columns or call out boxes – Emphasize key words or phrases – Use sidebar to expand a point without digressing from argument For more examples, see page 169 of your textbook. Or, check out this website: http://www.textmatters.com/resources/pdfs/business docs.pdf http://www.textmatters.com/resources/pdfs/business docs.pdf

9. Other Elements to Consider Pick a color scheme – Try and use complementary colors Select images and graphics that are appropriate for your message Balance graphics and content – If it makes sense, place more than one graphic on a page