Why Brand in Washington?

Malaysia 1 A Network of Influence Executive Branch White House Cabinet Departments National Political Parties RNC, DNC, Paid Consultants Independent & Regulatory Agencies FCC, FTC Think Tanks & Academia Affluent & Influential Consumers Corporate Community IT, Biotech, Defense Services, Financial Local-Global International Center Embassies Foreign-Owned Companies International Consortiums Lobbyists Corp. Gov’t Affairs Offices Trade & Professional Assns. Advocacy Groups Public Interest Groups Public Relations Firms Media Network & Local News Network & Local Cable Major U.S. Newspapers International Press Trade Press, Periodicals International Financial Organizations World Bank, IMF Legislative Branch Congress Congressional Aides/Staff Judicial Branch Supreme Court & Other Courts

Malaysia 2 $30.47 $19.38 $18.14 $17.91 $14.60 $13.95 $9.83 Greater Washington Frankfurt London Toronto Paris Madrid Tokyo Washington’s central location on the U.S. East Coast provides global firms with market access to millions. Gross Regional Product Per Capita (billions per million) The Washington region’s prosperity, as measured by GRP per capita, is greater than that of many global capitals. A Center of International Commerce Source: Greater Washington Initiative report, “Greater Washington: International Commerce and Culture”.

Malaysia 3 Gateway to the World The region’s three airports offer direct flights to more than 30 international destinations and served 5.6 million international passengers in 2005 – a 10% increase since Breaking News: United Airlines began non-stop daily flights between Washington and Beijing on March 28, Source: Greater Washington Initiative, “2006 Regional Report”.

Malaysia 4 A Market of High Affluence Top 10 DMAs Washington259 San Francisco238 New York201 Chicago155 Boston153 Los Angeles141 Houston135 Philadelphia130 Atlanta125 Dallas-Ft. Worth114 Washington residents are 159% more likely to have household incomes of $150,000 or more than the national average. Index of DMA Adults With Household Incomes of $150,000 or more Source: 2006 Scarborough, Release 1.

Malaysia 5 A Market of Foreign Business Travelers Top 10 DMAs Washington171 San Francisco159 Los Angeles155 New York139 Houston126 Boston117 Dallas-Ft. Worth111 Philadelphia103 Chicago99 Atlanta93 Washington residents are 71% more likely to have traveled abroad on business in the past 3 years than the national average. Index of DMA Adults Who Traveled Abroad on Business the Past 3 Years Source: 2006 Scarborough, Release 1.

Why The Washington Post?

Malaysia 7 Products to reach your target audiences, where they want to be reached. Daily & Sunday Editions washingtonpost.com Sunday Washington Post Magazine Washington Post Media

Malaysia 8 Source: MRI Survey of the American Consumer (Wave 51). “Influentials” lend a multiplier effect to the power of advertisements, greatly expanding the reach of a message far beyond the consumers who are directly exposed to an ad. 41% 33% 20% 14% NEWSPAPERS MagazinesRadioTV Percent of “Influentials” Who Are Heavy Users “Influentials” Favor Newspapers Over Other Media Note: “Heavy Users defined as the top quintile of users.

Malaysia 9 Exceptional Daily Reach New York Daily News Philadelphia Inquirer Los Angeles Times San Francisco Chronicle Chicago Tribune Dallas Morning News Boston Globe Atlanta Journal Constitution Houston Chronicle Washington Post 15% 17% 20% 21% 23% 30% 38% Average-issue Reach of Leading Daily Newspapers DMA Adults The Washington Post delivers a higher percentage reach than other leading daily papers in the top 10 markets. Note: The leading daily and Sunday newspaper in the New York DMA is the New York Daily News, not the New York Times. Source: 2006 Scarborough, Release 1. 12% New York Times

Malaysia 10 The Washington Post: a Powerful Medium Top 10 U.S. Newspapers Ranked by Daily Circulation Source: Scarborough 2007 Release 1 Average Daily Circulation Average Daily DMA Reach % USA Today2,278,022- Wall Street Journal2,062,312- New York Times1,120,42011 Los Angeles Times815,72317 New York Post724,74812 New York Daily News718,17416 Chicago Tribune566,82722 Houston Chronicle503,11427 Arizona Republic433,73129 The Washington Post 699,130 35

Malaysia 11 18% 23% 25% 30% 32% 36% Superior Sunday Reach Average-issue Reach of Leading Sunday Newspapers DMA Adults New York Daily News San Francisco Chronicle Los Angeles Times Philadelphia Inquirer Boston Globe Dallas Morning News Chicago Tribune Atlanta Journal Constitution Houston Chronicle Washington Post 37% 42% 52% The Washington Post is the only major market Sunday newspaper to reach more than half of its home market adults with a single issue. Note: The leading daily and Sunday newspaper in the New York DMA is the New York Daily News, not the New York Times. Source: 2006 Scarborough, Release 1. New York Times 18%

Malaysia 12 Average Sunday Circulation Average Sunday DMA Reach % New York Times1,627,06215 Los Angeles Times1,173,09625 Chicago Tribune940,62037 New York Daily News775,54317 Houston Chronicle677,42539 Arizona Republic541,75739 New York Post439,202 8 USA Today-- Wall Street Journal-- The Washington Post: a Powerful Medium Top 10 U.S. Newspapers Ranked by Sunday Circulation The Washington Post 929, Source: Scarborough 2007 Release 1

Malaysia 13 Source: Nielsen/NetRatings Netview, March, 2006 & January 2005; Scarborough 2006, Release 1 8 million unique visitors a month, 85% of whom live outside the Washington region. 1.5 million non-U.S. readers. Washingtonpost.com reaches more than 580,000 C-Level executives each month. 27% of washingtonpost.com users have household incomes of $150,000 or higher. 61% of washingtonpost.com users have traveled abroad in the past 3 years. 34% of washingtonpost.com users are Influentials, compared to 15% of the online population and only 10% of the general population. Delivers your audience in Washington, the U.S. and around the world. Washingtonpost.com

Malaysia 14 Grazie per la vostra attenzione, Per ulteriori informazioni: PUBLICITAS INTERNATIONAL Tel: Delphine