Presentation on theme: "Los Angeles Newspaper Group Interactive, LA.com and Media News Group Interactive Your Most Comprehensive Online Buy."— Presentation transcript:
Los Angeles Newspaper Group Interactive, LA.com and Media News Group Interactive Your Most Comprehensive Online Buy
Online Reach… –Los Angeles Newspaper Group 8 newspaper web sites in Southern California 10 Million + Page Views/month 1.5 Million+ Unique Visitors/Month –LA.com A city site with an edge! 1.8 Million + Page Views/Month 320,000+ Unique Visitors/Month –Media News Group Interactive A network of over 50 different Newspaper web sites 70 Million Page Views/Month 10 Million Unique Visitors/Month »Southern California »Northern California »Denver »Salt Lake »North East Region
DailyNews.com is one of 8 different newspaper websites in Los Angeles.
Who We Are An opinionated, trustworthy and filtered guide complete with insider tips, neighborhood guides, no- brainer itineraries, the LA.COMfidential blog, as well as interactive tools and planners for both locals and visitors LA.com is backed by Gannett Media (USA Today), MediaNews Group (Los Angeles Daily News and Denver Post) and Stephens Media of Las Vegas. The Audience LA.com draws an active and influential audience comprised of singles, young professionals and young parents. 60% female; 40% male 70% are 21-40 years old College-educated Average household income of $60,000+ Site Traffic Currently 320,000 monthly users 1.8 million page views per month 30,000 LA.com Scoop newsletter subscribers LA.com editorial covers the following channels & more Nightlife Attractions Dining Hotels & Travel Shopping Events Holiday Gift Guide Opportunities 120x600 unit ads—50,000 impressions for one month 728x90 unit ads—50,000 impressions for one month Logo integration into Guide Title Image Existing Shopping Guides Back to School Fashionista LA Abbot Kinney Beverly Boulevard Larchmont Boulevard Malibu Country Mart Montana Ave. Sunset Junction Third Street Promenade Vermont Ave. Upcoming Shopping Guides Rodeo Drive Fashionista Guide fluff Holiday Gift Guide
The Marketplace is featured on all of our sites including LA.com Newspaper Display Ads and Classified Listings are broken down by product and merged together into one searchable online database giving our advertisers more exposure and our users more products. Currently 30% of all user traffic takes place in Marketplace section! Advertisers can upload inventory from their web site and integrate products into the Marketplace!
Integrated Search Results Page Products from Retail Advertisers with ability to purchase online! Products from Display ads and Classified Listings
Storefronts: A tile that rotates on the Home Page of the Marketplace. It can link directly to the advertisers web site or to a page that includes all their products or ads along with links to their web site.
Our products are the most influential Media Influences on Purchases in Past Year “In the past year, which media’s advertising has influenced you to make purchase or obtain a service?” Base: Total adults Source: 2003 LANG Online User Study %
Our users are heavy online purchasers 63% make one or more online purchases every month. Almost 80% made an online purchase in the past 6 mos. Half of our website users spent $500+ online in the past 6 mos. Our users say Internet influences their purchases more than any other media 77% 49% Made Online Purchase Past 6 Mos. LANG site users make more purchases online compared to overall adults online! Source: 2003 LANG Online User Study Online adults LANG users
Los Angeles Newspaper Group Interactive LA.com and Media News Group Interactive Your Most Comprehensive Online Buy Retail Inventory Upload: -Send feeds as often as every day or once per month -Send 10 products at a time or several 100 -Product listings link directly to your web site for transaction/purchase -Sponsor specific product categories and drive traffic directly to your website -Our Storefront capability allows easy access to your featured inventory Contact us for a live demo and rates… Bryan Blood firstname.lastname@example.org 303-563-6438 Paul Vandekamp LA.com email@example.com 310-698-3012 John Hoeft VP Interactive firstname.lastname@example.org 818-713-3759
Los Angeles Newspaper Group Interactive LA.com and Media News Group Interactive Your Most Comprehensive Online Buy Bryan Blood email@example.com 303-563-6438 Paul Vandekamp LA.com firstname.lastname@example.org 310-698-3012 John Hoeft VP Interactive email@example.com 818-713-3759 RATES: Up to 50 products per month - $500 per month ($10.00 per item) Up to 100 products per month - $600 per month ($6.00 per item) Up to 150 products per month - $750 per month ($5.00 per item) OR Up to 200 products per month - $1000 per month or 10% of all sales whichever is greater. Storefronts: $1000/month – 6 months – includes 100,000 banner impressions/month run of network $800/month – 12 months – includes 200,000 banner impressions/month run of network All packages require a 6 month minimum contract