© 2007 Kensington Computer Products Group, a division of ACCO Brands October 7 th, 9 th, 2008 Carlos Sauceda Secure it! Spring 09 Sales Meeting

Agenda 1. Category Objective 2. Market Trends 3. Category Storyboard 4. Marketing tools 5. Call to Action 6. Questions

Objective

Continue building leadership position and grow overall category smart made simple TM

Market Trends

Source: NPD Security Market Share

10,000 laptops are lost or stolen each week at U.S. Airports Punchline: Laptop Theft Is Real! Source: 2009 Survey by The Ponemon Institute, sponsored by Dell.

YTD Sales by Category Net Trade Sales: 25,902 vs 23,904 (8.36%+) GP: 20,495 vs 18,418 (11.28%+) Key Drivers –Strong OEM Business –Retail – very strong August Confidential - Internal Use Only

Category Wins Retail –CC –Apple –Amazon –Other – Up 70% in August OEM –HP –Lenovo – moving from 1 co-branded SKU to 4

What ’ s our plan?

Objective: Continue building leadership position and grow overall category Positioning –Kensington is the technology and solutions leader with the broadest offering for Enterprise, SMB and students Strategy –Continue developing OEM relationships –Pilot Security outside BTS in retail –Increase IT manager awareness of need for security –Position Kensington as thought leader in the press for physical security

The Security Story

Kensington

Kensington – The Industry Leader Kensington Created the Kensington Security slot found in 98% of all Laptops T-Bar design = superior pull resistance Cables designed to a higher standard

Tested, re-tested and tested again…

Providing more solutions… Combination locks Keyed locks High Security Keyed locks Custom Keyed solutions - Master Access - Supervisor Access - Universal Access

High Security Keyed Locks Disc Style Rotating disc mechanism virtually impossible to defeat - Cannot be “bumped” - Very time consuming to pick by professionals (hours) Flat Key Smoother operation thru Optimize spring/pin configuration

Introducing… MicroSaver “Micro DS” Keyed Notebook Lock

“Micro DS” Our highest level of Security Designed for Ultra Thin Notebooks New 7x7 Configuration Old 7x19 Configuration New Cable Design -10% thinner using 68% thicker strands - Optimized to match current cable performance “Disc Style” Locking Mechanism

Technical Specification Review

What else… Target Segments Updated Slinky

Targeted Segments Enterprise SMB Students

Updated Slinky New and improved dial No suffix change Rolling in January 2009

Internal Roadmap Carlos will provide within two weeks

Marketing Tools Flash Video Competitive Landscape Range Brochure Cheat Sheets Partner-It Promotions

Objective and Tactics Spring 09 Storyboard Product Training Marketing tools –PR Plan –Promotion Plan –Sell Sheets –Flash demo Action items – execute 3 Team Deliverables Checklist?

What we need from you… Develop deeper and broader OEM relationships and solutions –Utilize tools to help OEMs increase sales of Enterprise security Develop plan to drive growth with SMB/VAR Gain additional retail placement –Develop 09 BTS plan for greater placements and yoy sales (b2c) –Leverage our CC success to other retailers

Category Sku List Carlos will provide within two weeks.

Questions ?

Appendix