1. SecureBack for New iPad
July 2012

2. Contents Introduction Market Intelligence Consumer Insights
Competitive Landscape
Category Strategy
Introduction to xxxxxxxxxxx(Product Name)
Features and Benefits
Packaging Solution
Technical Data
Price Proposal & Availability
Target Audience
Channel Strategy/Opportunity
Product Competitive Landscape & USPs
Marcomms Assets
PR Plans/Promotions
Product Positioning
Forecast (Top 5 Accounts)
Summary & Close

3. Opportunity
Keeping up with change
High mobility + high value – Security Feature = high theft risk!
BYOD – Personal Tablets have penetrated the workplace. Tablets…
Replace / complement company issued laptops
Contain Confidential and Sensitive Corporate Information
Contain Sensitive and Valuable personal information
Single Use, Multi-User installations (SUMU).
Tablets enable a richer, faster, more valuable user experience that was too complicated and too expensive a short time ago
New applications in digital signage, education, POS, hospitality, retail…

4. Market Intelligence Media Tablet Jump, Personal Computer Drop 23%
Mobile PC displaced
214m
Tablets
83%
CAGR 10-14’
Media Tablet Jump, Personal Computer Drop
39% of consumers see tablet as productivity tool and/or laptop replacement

5. Market Intelligence CAGR 135% CAGR 38% 74% 135% 67% HP TouchPad
RIM PlayBook
CAGR
Motorola Xoom
Samsung
Tab
135% CAGR
38%
74%
135%
Apple
iPad
67%

6. Consumer Insight Consumer SUMU
SB1 & 2 Learning: One size does not fit all
Consumer
Screen protection required for travel
Apple Smart Cover is most common
Don’t want hassle of cover at home
Input for content creation
Cable management
SUMU
Maintain iPad design aesthetics
Prevent tampering / disable some features
Cable & Power Management
Mounting options

7. Competitive Landscape
SecureBack
Griffin
MacLock
Metal Enclosures
Security Level
Deterrent
Low Deterrent
High Deterrent
Lock Options
Keyed, Combo, Master Access
Combo
Kensington Range
Locked or Bolted in
Design Attributes
High. Complements iPad
Moderate. Increases mass of iPad
Moderate. Increases mass of iPad
Low. Hides iPad
Protection Attributes
Low
Moderate
High
Mobility
Very high
Other Features
Compatible w/ SmartCover.
Available with KTG cover and KeyFolio
n/a
KeyFolio Available
Mounting configuration
Price (w/ lock)
$79.99 $

8. Category Strategy BYOD SUMU
Win in specific market segments by solving pain points
BYOD
Provide the best level of design, mobility and security for customers making a personal decision to use their iPad at work
Universal (iPad2 and iPad3) compatibility
SUMU
Provide the best solution for deterrent level security where the form factor and mobility of the device are key requirements for the application
Partner with app designers to offer a complete solution
Partner with “metal benders” for high deterrent installations

9. Introducing SecureBack Security Case (& Lock) for iPad
Part #: K67750AM / K67751AM
Launch Date: July 2012

10. Introducing SecureBack
$49.99 SecureBack Security Case for iPad
$79.99 SecureBack Security Case & Lock for iPad
Part Number K67750AM
(with Lock) K67751AM
Tablet Security designed for the mobile pro
Evolution - incorporates end user and channel feedback from original SecureBack
1 of 3 models for the most common use cases
With an existing iPad SmartCover
Designed to seamlessly integrate security with true mobility
Available with and without a ClickSafe Lock
Ship Date July 2012
Assumes GM = 45% 10

11. Compatible with Apple Smart Cover
Features & Benefits
NEW
$49.99 K67750AM SecureBack Security Case for iPad Launch Date: July
Security
Form fitting design resists prying to protect the iPad from being stolen
Elegant, thin form factor
Durable case secures and protects iPad2 and new iPad
Security Bar becomes reflector for
iPad speaker
Cable Management
Lock and Power cables conveniently on the same side
ClickSafe Ready
Select keyed, master access, combination, or dual head ClickSafe locks to customize your solution
Port and speaker compatible
Provides access all buttons, ports and cameras
Compatible with Apple Smart Cover

12. Compatible with Apple Smart Cover
Features & Benefits
NEW
$79.99 K67751AM SecureBack Security Case & Lock for iPad Launch Date: July
Security
Form fitting design resists prying to protect the iPad from being stolen
Elegant, thin form factor
Durable case secures and protects iPad2 and new iPad
Security Bar becomes reflector for
iPad speaker
Cable Management
Lock and Power cables conveniently on the same side
ClickSafe Lock Included
Our best lock secures in one-click for optimal compliance
Port and speaker compatible
Provides access all buttons, ports and cameras
Compatible with Apple Smart Cover

13. America’s Retail Packaging
Packaging Solution
NEW
K67750AM (shown)
K67751AM
America’s Retail Packaging
US, Fr, Sp on front
US, Fr, Sp, Port on back
Icons
Secure
Protect
(ClickSafe Lock)

14. Set Up Information NEW Item Number Prod Name Pkg Length (in)
Width (in)
Height (in)
Weight (lbs)
Qty
Each UPC
Warranty Months
Country of Origin
K67750AM
SecureBack(TM) Security Case for iPad
Each
7.80
11.00
1.00
0.50 1 24
CHINA
Master Carton
8.30
3.70
23.00 3 4
K67751AM
SecureBack(TM) Security Case & Lock for iPad®
2.00
7.50
0.60
8.00
11.50
8.25
5.6

15. Price and Availability
Item Number
Prod Name
KOB1 Price
KOB2 Price
Suggested Street
List Price
Sample Date
in-Stock Date
K67750AM
SecureBack(TM) Security Case for iPad®
30.00
$30.00
$49.99
$57.45
Now 
8/23 
K67751AM
SecureBack(TM) Security Case & Lock for iPad®
40.00
$48.00
$79.99
$91.96
Now
8/16 

16. Channel Strategy & Opportunity
Retail / e-tail
&Lock version only
Leverage iPad2 AND new iPad compatibility
Replaces K39309US
Supported by images, copy and video
Reseller
Cross promote with ClickSafe locks for customized solutions
Education, Apple Reseller, and Digital Display focus
Apple Security Solutions story

17. In Summary SecureBack is perfect for…
Protecting important data on BYOD devices
SecureBack is differentiated by…
Form factor designed with the user in mind – an attractive protection and security case
Compatible with iPad2 and New iPad
Marketing tools available are…
Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program
SecureBack is perfect for…
Protecting important data on BYOD devices
SecureBack is differentiated by…
Form factor designed with the user in mind – an attractive protection and security case
Compatible with iPad2 and New iPad
Marketing tools available are…
Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program

18. Introducing Folio SecureBack™ Protective Case (&Lock) for iPad® Part #: K67752AM/K67753AM Launch Date: July 2012

19. Introducing Folio SecureBack™
$59.99 Folio SecureBack Protective Case for iPad®
$89.99 Folio SecureBack Protective Case & Lock for iPad
Part Number K67752AM
(with Lock) K67753AM
Tablet Security designed for the mobile pro
Evolution - incorporates end user and channel feedback from original SecureBack
3 models for the most common use cases
With a KTG supplied Cover/Stand
Designed to seamlessly integrate security with true mobility
Available with and without a ClickSafe Lock
Ship Date August 2012
Assumes GM = 45% 19

20. Features & Benefits
NEW
$59.99 K67752AM Folio SecureBack™ Protective Case for iPad® Launch Date: July
Elegant, thin form factor
Durable case secures and protects iPad2 and new iPad
Cable Management
Lock and Power cables conveniently on the same side
Multi-position cover
Sleek cover positions iPad for work or for viewing, and activates iPad sleep/wake feature
Security Bar becomes reflector for
iPad speaker
ClickSafe Ready
Select keyed, master access, combination, or dual head ClickSafe locks to customize your solution
Security
Form fitting design resists prying to protect the iPad from being stolen
Removable Cover attaches firmly in place for protection while travelling and is easily removed.

21. Features & Benefits
NEW
$89.99 K67753AM Folio SecureBack™ Protective Case & Lock for iPad® Launch Date: July
Elegant, thin form factor
Durable case secures and protects iPad2 and new iPad
Cable Management
Lock and Power cables conveniently on the same side
Multi-position cover
Sleek cover positions iPad for work or for viewing, and activates iPad sleep/wake feature
Security Bar becomes reflector for
iPad speaker
ClickSafe Lock Included
Our best lock secures in one-click for optimal compliance
Security
Form fitting design resists prying to protect the iPad from being stolen
Removable Cover attaches firmly in place for protection while travelling and is easily removed.

22. America’s Retail Packaging
Packaging Solution
NEW
K67752AM (shown)
K67753AM
America’s Retail Packaging
US, Fr, Sp on front
US, Fr, Sp, Port on back
Icons
Secure
Protect
(ClickSafe Lock)

23. Set Up Information NEW Item Number Prod Name Pkg Length (in)
Width (in)
Height (in)
Weight (lbs)
Qty
Each UPC
Warranty Months
Country of Origin
K67752AM
SecureBack(TM) Security Case for iPad
Each
7.80
11.00
1.00
0.5 1 24
CHINA
Master Carton
8.30
3.70
12.00
2.5 4
K67753AM
SecureBack(TM) Security Case & Lock for iPad®
7.90
2.00
8.00
7.50 12
4.5

24. Price and Availability
Item Number
Prod Name
KOB1 Price
KOB2 Price
Suggested Street
List Price
Sample Date
in-Stock Date
K67752AM
Folio SecureBack™ Protective Case for iPad®
$36.00
$59.99
$68.95
July 25
8/23 
K67753AM
Folio SecureBack™ Protective Case & Lock for iPad®
$45.00
$54.00
$89.99
$103.45
8/23

25. Channel Strategy & Opportunity
Retail / e-tail
“&Lock” version only
Leverage iPad2 AND new iPad compatibility
Replaces K39310/11US
Supported by images, copy and video
Reseller
Cross promote with ClickSafe locks for customized solutions
Education, Apple Reseller, and Digital Display focus
Apple Security Solutions story

26. In Summary SecureBack is perfect for…
Protecting important data on BYOD devices
SecureBack is differentiated by…
Form factor designed with the user in mind – an attractive protection and security case
Compatible with iPad2 and New iPad
Marketing tools available are…
Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program
SecureBack is perfect for…
Protecting important data on BYOD devices
SecureBack is differentiated by…
Form factor designed with the user in mind – an attractive protection and security case
Compatible with iPad2 and New iPad
Marketing tools available are…
Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program

27. Introducing SecureBack Security Case for the New iPad with KeyFolio™ Part #: K67754AM K67755AM Launch Date: August 2012

28. Introducing KeyFolio SecureBack
$ KeyFolio™ SecureBack™ iPad® Protective Case & Bluetooth Keyboard
$ KeyFolio™ SecureBack™ iPad® Protective Case, Bluetooth Keyboard & Lock
Part Number K67754AM
(with Lock) K67755AM
Tablet Security designed for the mobile pro
Evolution - incorporates end user and channel feedback from original SecureBack
3 models for the most common use cases
With a KTG supplied KeyFolio
Designed to seamlessly integrate security with true mobility
Available with and without a ClickSafe Lock
Ship Date September 2012
Assumes GM = 45% 28

29. Features & Benefits
NEW
$89.99 K67754AM KeyFolio™ SecureBack™ iPad® Protective Case & Bluetooth Keyboard Launch Date: September
Cable Management
Lock and Power cables conveniently on the same side
Bluetooth Keyboard
Removable Keyboard increases productivity while auto wake/sleep feature keeps you working longer
Security Bar becomes reflector for
iPad speaker
Elegant, thin form factor
Durable case secures and protects iPad2 and new iPad
ClickSafe Ready
Select keyed, master access, combination, or dual head ClickSafe locks to customize your solution
Security
Form fitting design resists prying to protect the iPad from being stolen
Removable Cover attaches firmly in place for protection while travelling and is easily removed.

30. Features & Benefits
NEW
$ K67755AM KeyFolio™ SecureBack™ iPad® Protective Case, Bluetooth Keyboard & Lock Launch Date: September
Cable Management
Lock and Power cables conveniently on the same side
Bluetooth Keyboard
Removable Keyboard increases productivity while auto wake/sleep feature keeps you working longer
Security Bar becomes reflector for
iPad speaker
Elegant, thin form factor
Durable case secures and protects iPad2 and new iPad
ClickSafe Lock Included
Our best lock secures in one-click for optimal compliance
Security
Form fitting design resists prying to protect the iPad from being stolen
Removable Cover attaches firmly in place for protection while travelling and is easily removed.

31. FPO Packaging Solution America’s Retail Packaging Icons
NEW
K67754AM (shown)
K67755AM
America’s Retail Packaging
US, Fr, Sp on front
US, Fr, Sp, Port on back
Icons
Secure
Bluetooth
Protect
Removable Keyboard
(ClickSafe Lock)
FPO

32. Set Up Information NEW Item Number Prod Name Pkg Length (in)
Width (in)
Height (in)
Weight (lbs)
Qty
Each UPC
Warranty Months
Country of Origin
K67754AM
KeyFolio™ SecureBack(TM) iPad Protective Case & BT Keyboard
Each
7.80
11.00
1.30
1.25 1 24
CHINA
Master Carton
9.00
6.00
11.5
5.5 4
K67755AM
KeyFolio ™ SecureBack(TM) iPad Protective Case, BT Keyboard & Lock 
8.00
2.5
1.00
CHINA 
10.50
8.3

33. Price and Availability
Item Number
Prod Name
KOB1 Price
KOB2 Price
Suggested Street
List Price
Sample Date
in-Stock Date
K67754AM
KeyFolio™ SecureBack(TM) iPad Protective Case & BT Keyboard
54.00
89.99
103.45
Limited now
9/2012
K67755AM
KeyFolio ™ SecureBack(TM) iPad Protective Case, BT Keyboard & Lock 
66.00
72.00
119.99
137.95

34. Channel Strategy & Opportunity
Retail / e-tail
“&Lock” version only
Leverage iPad2 AND new iPad compatibility
Replaces K39310/11US
Supported by images, copy and video
Reseller
Cross promote with ClickSafe locks for customized solutions
Education, Apple Reseller, and Digital Display focus
Apple Security Solutions story

35. In Summary SecureBack is perfect for…
Protecting important data on BYOD devices
SecureBack is differentiated by…
Form factor designed with the user in mind – an attractive protection and security case
Compatible with iPad2 and New iPad
Marketing tools available are…
Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program
SecureBack is perfect for…
Protecting important data on BYOD devices
SecureBack is differentiated by…
Form factor designed with the user in mind – an attractive protection and security case
Compatible with iPad2 and New iPad
Marketing tools available are…
Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program

36. Introducing SecureBack Pro Part #: K67756WW / K67757WW
Launch Date: Sept 2012

37. Introducing SecureBack Pro
$59.99 SecureBack™ Pro iPad® Security Case
$69.99 SecureBack VESA Mountable iPad Security Enclosure
Part Number K67756WW
(VESA) K67757WW
Tablet Security designed for commercial shared use installations
Evolution - incorporates end user and channel feedback from original SecureBack
ClickSafe Compatible
Bulk Packaging (white box)
Ship Date September 2012
Assumes GM = 45% 37

38. FPO Features & Benefits
NEW
$59.99 K67756WW SecureBack™ Pro iPad® Security Case Launch Date: September
Security
Form fitting design resists prying to protect the iPad from being stolen
Elegant, thin form factor
Durable case secures and protects iPad2 and new iPad
FPO
Cable Management
Lock and Power cables conveniently on the same side
ClickSafe Ready
Select keyed, master access, combination, or dual head ClickSafe locks to customize your solution
Access Management
Disable home button as required

39. FPO Features & Benefits
NEW
$49.99 K67757WW SecureBack™ VESA Mountable iPad Security Enclosure Launch Date: August
Security
Form fitting design resists prying to protect the iPad from being stolen
Elegant, thin form factor
Durable case secures and protects iPad2 and new iPad
FPO
Cable Management
Lock and Power cables conveniently on the same side
Access Management
Disable camera and home button as required
ClickSafe Ready
Select keyed, master access, combination, or dual head ClickSafe locks to customize your solution
Mountable Enclosure
75 and 100 VESA, or Comart mount

40. Set Up Information NEW Item Number Prod Name Pkg Length (in)
Width (in)
Height (in)
Weight (lbs)
Qty
Each UPC
Warranty Months
Country of Origin
K67756AM
SecureBack™ Pro iPad Security Case
Each
7.8 11
0.9
0.61 1   12
CHINA
Master Carton
15.9
9.8
11.6
13.22 20
K67757AM
SecureBack™ VESA iPad Security Enclosure  

41. Price and Availability
Item Number
Prod Name
KOB2 Price
Suggested Street
List Price
Sample Date
in-Stock Date
K67756WW
SecureBack™ Pro iPad® Security Case
36.00
59.99
68.95
Now 
9/10 
K67757WW
SecureBack™ VESA iPad® Security Enclosure
42.00
69.99
80.45
Now
9/10

42. Channel Strategy & Opportunity
e-tail focused on SMB and integrators
&Lock version only
Leverage iPad2 AND new iPad compatibility
Replaces K39308 and 09
Supported by images, copy and video
Reseller
Cross promote with ClickSafe locks for customized solutions
Digital Display and POS focus

43. In Summary SecureBack Pro is perfect for…
Protecting important data on SUMU devices
SecureBack is differentiated by…
Form factor designed with the user in mind – an attractive protection and security case
Compatible with iPad2 and New iPad
Marketing tools available are…
Sell sheet, videos, Kensington Physical Security brochure (to come)
SecureBack Pro is perfect for…
Protecting important data on BYOD devices
SecureBack is differentiated by…
Form factor designed with the user in mind – an attractive protection and security case
Compatible with iPad2 and New iPad
Marketing tools available are…
Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program

44. Interactive hyperlink when in presentation “slide show” mode
Marcomms Assets
Photography
Web
Other
Beauty – Product
Banner
E-Shot
Beauty – Family 
Video
Full page Advert
Beauty – Web
Press Release
Components
Brochure
Environment
Flyer
In-Use
Event Pop-Ups
Scale
Giveaways/
Premiums
Packaging  
Interactive hyperlink when in presentation “slide show” mode

45. Thank You