1. Ping4 Strategy Review “100 Day Plan” Concepts Tim Lieto & Michael Welts Confidential -- Ping4 Strategy Concepts -- Not For Distribution 1

2. Personal Objectives Help initiate Ping4 by developing a conceptual “100 Day Plan” strategic review that provides insights and considerations for funding, scaling and bringing the company to market Achieve an executive, founding role in an emerging market opportunity in a non-traditional technology market Maintain an interest in multiple entrepreneurial opportunities by establishing a consulting company that focuses on operational execution, sales and marketing strategies in high- growth and emerging markets Focus on one primary company and build it into the next great New England success story 2 Confidential -- Ping4 Strategy Concepts -- Not For Distribution

3. 100 Day Strategy Plan Create a financing strategy that reflects the company’s market opportunity and attracts “smart” and “involved” investors that can drive market adoption Create a multi-tiered sales model to drive adoption at global, regional and local levels in order to create a foundational viral adoption strategy Create a disruptive pricing model to disintermediate competitive market leaders Create an early adopter incentive pricing model to create market momentum Create a marketing strategy that drives Ping4 consumer recruitment efforts Create a multi-tiered branding/publicity strategy to drive brand awareness at global, national, regional and local levels 3 Confidential -- Ping4 Strategy Concepts -- Not For Distribution

4. Financing Model Objective: Create a financing strategy that reflects the company’s market opportunity and attracts “smart” and “involved” investors that can drive market adoption Organize a targeted financing strategy that maps to the company’s proposed sales model strategy aligning “smart money” with “skin in the game” market makers Divide into two financing teams to raise initial financing by end of October 4 Confidential -- Ping4 Strategy Concepts -- Not For Distribution

5. Sales Model Objective: Create a multi-tiered sales model to drive adoption at global, regional and local levels in order to create a foundational viral adoption strategy 5 Confidential -- Ping4 Strategy Concepts -- Not For Distribution

6. Sales Model Strategy Confidential -- Ping4 Strategy Concepts -- Not For Distribution 6 Merchants Consumers Global 100Regional 100Local 100 Focused Ecosystem Global/National Retail Chains Global/National/Regional Ad Agency relationships Regional Retail Chains Local Retail Stores Vertical Markets, i.e. Universities OEM Suppliers Direct Marketing Retailers Vertical Applications Ping4 AlertsPing4 GoodPing4 TBD Law Enforcement Amber Alert Emergency Management Charitable Contribution TBD Champions Advisors Contest/ Promotions Loyalty Programs University Ambassador University Networkers “Celebrity” Advocates Vertical Luminaries Digital Marketers Operation Super Bowl Operation Netflix/Redbox Global/Regional Retailer Launch Strategy

7. Consumer Advisory Board Example Objective: Create a series of consumer advisory boards to provide guidance and early penetration into growth markets – Large Retail – SMB/Retail – Grocery – University – Hospitality – Law Enforcement – State, Local Government – Charity – Celebrity Advocates 7 Confidential -- Ping4 Strategy Concepts -- Not For Distribution

8. Pricing Model Objective: Create a disruptive pricing model to disintermediate competitive market leaders Recurring subscription model – Free trial: remainder 2011 or first three months of initializing service – Small retailer: $50/month after three month trial – Medium retailer: $100/month after three month trial – Large retailer: $200/month after three month trial – Includes maintenance – Includes core marketing templates Professional services model – Customized marketing template services pricing available upon request 8 Confidential -- Ping4 Strategy Concepts -- Not For Distribution

9. Early Adopter Incentive Model Objective: Create an early adopter incentive pricing model to create market momentum Three month early adoption program incentive No-fee guarantee for first three months Requires a retailer-based “offering” to spur interest in consumer sign-up Requires retailer introduction of promotion to customer base and loyalty “preferred” promotion Ping4 to run parallel campus marketing and recruitment programs – Marketing contest featuring retailer offering package – Simultaneous recruitment sign-up to Ping 4 – University endorsed promotion Recurring subscription model – Small retailer: $50/month after three month trial – Medium retailer: $100/month after three month trial – Large retailer: $200/month after three month trial 9 Confidential -- Ping4 Strategy Concepts -- Not For Distribution

10. Marketing Strategy Objective 1: Create a Market Vision Concept for Ping4’s “2.0” localized “Geotailing” category – “Geotailing” surpasses the current “tipping point” digital marketing group coupon market by creating the ultimate one-on-one retailer-to-consumer relationship regardless or “tipping point” crowdsource requirements – Positions the company for next-generation “Groupon” valuation and market leadership Objective 2: Create a multi-tiered branding/strategy program to drive brand awareness at global, national, regional and local levels Introduce the “Ping4 Preferred Partner” co-branded affiliate network Introduce the “Ping4 Zone” – a branded radius environment zone of Ping4 subscriber deals Create a series of contest promotions to drive early consumer adoption – Contest prizes to be furnished by retailers and/or subsidized by Ping4 Create a brand affiliate program inside targeted consumer community environments (CampusLive/Ping4) Create a brand extension PoS relationship with existing hospitality solutions providers (NextChoice) 10 Confidential -- Ping4 Strategy Concepts -- Not For Distribution

11. Marketing Strategy Objective 3: Create a comprehensive communications strategy that initiates the “2.0” category disruption while systematically releasing a tiered market adoption-based coverage model – Operate in a stealth manner until early adopter network is established – Market Vision Concept: “2.0” Category recognition, thought leadership, trade media – Create a presence in local media and blogosphere communities – Leverage local media to drive initial tiered adoption model – Leverage local model into expanding geography model and drive further local coverage – Leverage local model into broadened national and global coverage – Establish viral social media campaign based on rapid adoption of local model and footprint (i.e. Facebook “Like” initiative) – Create a “sponsor campaign” incenting sponsors to blog, tweet, etc. on the Ping4 deal experience and value savings Ping4 “Tweet for cash” contest 11 Confidential -- Ping4 Strategy Concepts -- Not For Distribution

12. Actions & Next Steps Formalize relationship Meet Ping4 executive team Dinner with wives Confidential -- Ping4 Strategy Concepts -- Not For Distribution 12