1.
New Partnership Ideas
Safeway

2. CU-SAFEWAY PARTNERSHIP
Partnership – New Ideas
Pass Through Opportunities
Exploring opportunities to leverage vendor/brand dollars to minimize out of pocket expenses for activation and gain additional exposure to help drive traffic into Safeway
Additional Marketing Ideas – Successful Concepts
Reviewing what others in your industry are doing with college athletic programs throughout the country 2

3. PASS THRU OPPORTUNITIES
Opportunity to increase revenue and enhance vendor/brand relationships
CU can customize pass thru packages/programs for Safeway to sell to outside vendors or internal brands. 3

4. PASS THRU OPPORTUNITIES
Example – Cub Foods & Minnesota
Early results of the 2012 January-March promotion: Each of the three months generated double digit sales increases for the participating vendors with the highest being Michael Foods (snack cheese) with 149% year over year growth in the month of March. 4

5. PASS THRU OPPORTUNITIES
Example – HyVee & Iowa State 5

6. SUCCESSFUL CONCEPTS SUCCESSFUL COLLEGIATE PARTNERSHIP PROGRAMS/IDEAS
Vendor program/pass thru opportunities
Branded concession stand(s) / POS locations
Tailgate of the Game / Ultimate Tailgate Promotion
Pet of the Week Promotion
Safeway Club Card Promotion
Register-to-win Promotion
Mascot appearances at retail stores
Additional community involvement – food drive, cancer awareness games
Utilize the CU logo/brand in Safeway circulars/ads
Customized CU gift card sold in Safeway stores 6