SEM1 4.05 A – Product/Service Management PE – Position company to acquire desired business image PI – Identify elements that enhance venue attractiveness (facility, accessibility, trade area/drawing radius, parking, surrounding area, design/layout, amenities, personnel, sense of security)

VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES

Elements contributing to venue attractiveness FACILITY Accessibility Trade area/drawing radius Parking Surrounding area Design/layout Amenities PERSONNEL SENSE OF SECURITY

Design/layout Amenities Well marked signs Adequate # of entrances/exits into venue Unobstructed views from seats East to find seats Wide seats for comfort Modern scoreboard(s) Building materials, texture, colors, sound impact Concessions and bathrooms are convenient to locate Adequate # of bathrooms for men and women/more Adequate # of concessions & food to target market Adequate # of parking areas to alleviate traffic jams and provide convenience/location Both private and public Public Transportation Club level amenities Wi-Fi - ATM Cup holders Handicap

Personnel Security Personnel can assist to maintain attractiveness of venue and improve the experience for attendees Maintenance Parking Ushers Ticket Sales/taker Concession Gate & section Security can assist to maintain attractiveness of venue and improve the experience for attendees Security guards & police First Aid – DD programs Lost/found – items/child Announcements/paging If a facility is not secure, people will not attend to avoid dangerous situations

SEM1 4.05 - 1 Kiosk Activity Students will work in pairs and do the following: Choose a sports or entertainment event Design & create a Kiosk that you would see at the event – draw & color the kiosk Examples can be concessions, (beverages, nachos, cheese steaks, etc.) merchandise (hats, tees, posters, mugs, etc.) or promotional (sign up today for our new credit card…) Illustrate how the merchandise will be displayed (physical layout) Provide a list of merchandise and prices Choose and illustrate the location of the kiosk Explain why you chose that location

SEM1 4.05 - 2 Shoebox Venue Activity Students are required to bring a shoe box to school for this project – Students work in teams of 3 and use teacher supplied materials Students cut, design and add props to a shoebox to design a bird’s eye view of a venue designed for a sporting or entertainment event of their choice Venue must have 3 amenities (ATM’s, concessions, lost and found stations, nursing stations, etc.) Venue must also include 3 advertisements placed strategically throughout the venue (scoreboard, on-field, bottom of bleachers, etc.) Venue must include 1 interactive fan experience (meet players at a signing area, picnics, slides, etc.) Venue must include a scoreboard with some type of signage

SEM1 4.05 – 2 Shoebox Venue Activity Amenity ideas: http://newyork.yankees.mlb.com/ballparks/stadium_maps.jsp?c_id=nyy http://www.sunlifestadium.com/amenities Fan Experience Examples: http://milwaukee.brewers.mlb.com/mil/ticketing/bernies_slide.jsp http://www.wyndhamchampionship.com/key-to-wyn/