1. Millionaire Marketing
Marketing Basics Review

2. Product/Service Management Pricing Promotion Place (distribution)
The function of marketing responsible for contests,ads, & coupons is which one?
Product/Service Management
Pricing
Promotion
Place (distribution) c

3. The number one consideration when determining which type of media to use to advertise your product/service OR WHERE to start an expansion team is:
Target market
Product placement
Lead time
Content control a

4. ****Catchy phrase or words in an ad:
BONUS:
Which one is the distinguishing mark identifying a company?
****Catchy phrase or words in an ad:
Slogans
Logos
Illustrations
None of the above
A- Bonus is b

5. Product, price, promotion and place are elements of the ____________
Promotional Mix
Mass Marketing Mix
Utility Mix
Marketing Mix d

6. Which of the following is an example of segmentation on the basis of product usage:
How old is a person?
What a person’s heritage is?
What activities a person enjoys?
How often a person attends the game? d

7. Pittsburgh Steelers are named for:
Geographic features
Local industry/product
Alliteration
Local wildlife b

8. “How many video gaming units do you own?”survey question purpose:
Geographic
Behavioral
Demographic
Product usage
C- it’s a “quantity that can be measured

9. Is the individual’s career still in process?
THE ONE MOST Important factor in determining if an endorsement is a truly good fit for success?
Is the individual’s career still in process?
Does the individual have a good image?
Is the individual a well-known athlete?
Does the individual have a believable relationship with the product? d

10. What percentage of every dollar you spend on a purchase goes toward marketing costs?
50%
75%
20%
80% a

11. Memorability Gross impressions Scalability None of the above
When your logo looks good on anything: shirt, hat, even letterhead- it is said that the logo has:
Memorability
Gross impressions
Scalability
None of the above c

12. BONUS: Which function of marketing are surveys & focus groups?
***The following are all research tools used by teams to get to know their fans EXCEPT:
BONUS:
Which function of marketing are surveys & focus groups?
a. focus groups b. surveys c. membership cards d. ALL are research tools
D - marketing information management

13. The function of marketing that involves surveying customers & asking them questions is _______________?
Product/Service Management
Market Information Management
Promotion
Place (distribution) b

14. design the store layout determine the target market
A new sports store is planning an opening in Pittsford. What should be the stores first step in marketing their store?
price the products
design the store layout
determine the target market
contact the suppliers c

15. Refers to income, age, and education level of a particular group.
Demographic
Geographic
Behavioral/psychographic
Product usage a

16. Buffalo Bills are named for:
Geographic features
Local industry/product
Alliteration
Local wildlife c

17. You work for the Rochester Amerks who is trying to sell season tickets
You work for the Rochester Amerks who is trying to sell season tickets. The value of these tickets are $
Product/Service Management
Pricing
Promotion
Place (distribution) b

18. The function of marketing that salespeople in the marketing department for a team are a part of is _______________?
Product/Service Management
Market Information Management
Promotion
Selling d

19. The number of times per advertisement, game, or show that a product or service is associated with an athlete or team is:
Gross marketing
Impression marketing
Gross impressions
Influential marketing c

20. You work for Rochester Amerks
You work for Rochester Amerks. who offers jerseys, hats and other logo merchandise for fans is which function?
Product/Service Management
Pricing
Promotion
Place (distribution) a

21. Refers to location of fans: example- coming to stadium from 300 mile radius
Demographic
Geographic
Behavioral/psychographic
Product usage b

22. When you offer logo merchandise for fans in the stadium gift shop it is which function?
Product/Service Management
Pricing
Promotion
Place (distribution) d

23. Market Information Management Promotion Place (distribution)
The function of marketing that involves offering choices of payments (credit, cash, etc) for products is _____________?
Financing
Market Information Management
Promotion
Place (distribution) a

24. A specific group of people you reach that buy your product are known as :
Mass markets
Target market
Marketers
Millenials b

25. Where will the ticket outlets be found?
Which of the following is a place decision that must be made in sports marketing:
Where will the ticket outlets be found?
  Will local or national media be used?
  How much will the fans pay for
programs?
 Should catalogs with related merchandise be sent to season ticket holders? a

26. Refers to lifestyle & attitudes of fans
Demographic
Geographic
Behavioral/psychographic
Product usage c

27. Market Information Management Promotion Place (distribution)
The function of marketing that helps build stadiums through personal seat licensing or naming rights is called?
Financing
Market Information Management
Promotion
Place (distribution) a

28. product price promotion place
Charging $150 for play-off game tickets is which type of marketing mix decision?
product
price
promotion
place b

29. The first step in marketing ANYTHING is:
Setting up mass markets
Developing marketers
Designing media plans
Identifying your target market d

30. “In which of these sports do you like to participate in as an athlete
“In which of these sports do you like to participate in as an athlete?”survey question purpose:
Geographic
Behavioral
Demographic
Product usage b

31. Using professional teams’ success to sell/promote products is known as:
Sports Marketing
Behavioral Marketing
Demographics Marketing
Target marketing a

32. Specific information about people, such as income, age, and gender, is known as:
Geographic
Behavioral
Demographics
Target markets c

33. The “team” itself is considered this part of the marketing mix?
product
price
promotion
place a

34. End of questions for this unit test - other slides are for later units

35. Fishing, paint ball or cup stacking are all examples of what type of sports?
Affectory sports
Brand sports
Non traditional sports
Transitional sports

36. A“sample” of households for Nielson Media Services:
5,000
10,000
100,000
500,000 a

37. The number of times per game or event that a product/service is associated with an athlete
Gross impressions
Market impressions
Gross targets
Target markets a

38. What percentage of all purchases are women responsible for in a household?
50%
75%
20%
80% d

39. Concession, licensing & luxury boxes generate _____________ % of revenues for professional sports teams.
50%
40%
60%
80% c

40. BONUS: What is mass marketing???
***Dividing the market into smaller groups of people who share needs & characteristics is known as:
Geographic Segmentation
Influential Marketing
Market Segmentation/Niche Marketing
Mass Marketing
C –
Bonus broad markets is mass marketing