Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and Facebook Page 1 Getting the most out of the media

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and Facebook Page 2 Agenda – Working with the media Background – Peter Dixon – Radio Teesdale & Stuart Laundy - The Northern Echo Media Outlets Writing a Press Release The Radio Interview Next Steps Questions and Answers The European Agricultural Fund for Rural Development: Europe investing in rural areas. Funding for training is being made available through the Rural Development Programme for England, which is jointly funded by Defra and the European Union

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and Facebook Page 3 Media Outlets Public Radio Radio 1, 2, 3, 4, 5…….. BBC Radio Tees, Newcastle, Cumbria, York…. Commercial Radio - Star Radio, TFM, etc Community Radio – Radio Teesdale Daily Newspapers – Northern Echo Weekly Newpapers – D&S Times/Teesdale Mercury Magazines Web Sites Social Media – Facebook, Twitter, etc TV – Regional, National

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and Facebook Page 4 Working with the Media - Top Tips Identify your effective media sources and what each can be used for Advertising, Editorial, Listings, Self Publication Networking Make friends with your media contacts Local Media is always on the look out for interesting tales - provide information that will help the media do their job Look for interesting ways of working with the media Create a news section on your website and keep it updated. Promote media stories on your social media Think about the connectivity of the media

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and Facebook Page 5 Media Outlets Social Media & it’s tools Specialist Web Sites Listing sites Promoting media stories on your social media Think about the connectivity!

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and Facebook Page 6 Writing a Press Release Keep it short and to the point Who * What * When * Where * Why Past * Present * Future Always put on a contact name, with a telephone number and address A picture gives a story greater impact

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and Facebook Page 7 The Radio Interview Be Prepared Go to the studio with a positive attitude about achieving something The interviewer is responsible for editorial content Think about talking to ONE person. In person > recorder >landline > mobile Live Vs Pre-recorded Get yourself in a comfortable position Smile

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and Facebook Page 8 Next Steps Sign up to be a guest on Radio Teesdale (Drivetime, Lunchtime, Specialist Show) Keep in touch with Radio Teesdale about your news Sign up for our “How to Get the Best Out of the Media – Radio Training” The European Agricultural Fund for Rural Development: Europe investing in rural areas. Funding for training is being made available through the Rural Development Programme for England, which is jointly funded by Defra and the European Union

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and Facebook Page 9 Contact Information Peter Dixon, Radio Teesdale Enterprise House, Harmire Enterprise Park, Barnard Castle, Co. Durham, DL12 8XT Office