Panel Discussion on Trends influencing Boaters, Boats and Boating of the Future CSBC Symposium: Gravenhurst, Ontario (Sept. 25, 2012) 1

Panel Members Ann MacDiarmid, Founding Member of Safe Quite Lakes, Muskoka Sara Anghel, Executive Director/Vice President Government Relations, National Marine Manufactures Association – Canada Raymond Zee, President, Ontario Chinese Anglers Association Peter Garapick, Superintendent, Marine Communications and Traffic Services, Canadian Coast Guard, Central and Arctic Region 2

Our Plan for Next 90 minutes Overview presentation on trends – 10 minutes Panel member perspectives – 50 minutes Discussion – 20 minutes Wrap up observations – 10 minutes Opportunities Strategies Research needs 3

Factors Shaping the Environment What is happening now and what is driving the trends that will influence the future? Boaters Boats Boating environment 4

Current snapshot: Boaters and boats (Pleasure Craft Operator Card holders and Pleasure Craft Licences – 2012: Source Transport Canada) 5

Current snapshot: Recreational Boating Fatalities (Source: Transport Canada) 6

Current snapshot: Fatalities by vessel type 7

Looking ahead: Canada’s Population Growth 8

Looking ahead: Demographic Shifts Underlying national population growth, many factors reshaping demographic make-up of Canada Each province and territory, each community has a unique story 9

N* - Northern Territories 10

Destination NFPENSNBQCONMNSK AB BCYKNTNU Origin NF PE NS NB QC ON MN SK AB BC YK NT NU Net gain/loss (1.3)(0.9 ) 0.2 (0.7 ) (3.3 ) 7.2(2.2 ) 3.9(2.2 ) (9.4) 0.3 ( 0.5) 0.4 People on the Move: Interprovincial Migration Working Age Male (Number in 1000s – Source: Stats Canada) 11

An Aging Society: Age Pyramids - Canada 12

But not everywhere: Age Pyramid – Nunavut Territory 13

A Changing Society 14

Top Source Countries:

Age Pyramid: Permanent Residents (2010) 16

Permanent residents: By age and source area (2010) 17

Provincial perspectives: Growth scenarios for Ontario 18

Provincial Perspectives: Growth scenarios for British Columbia 19

Ontario and British Columbia Diversity and Settlement Trends (2006) Within and between provinces, ethno-socio-cultural diversity differs substantially In Vancouver and Toronto visible minorities moving towards 50% of population 20 Diversity indicatorVancouverVictoriaKingstonOshawaTorontoHamilton Population 2, , Visible Minorities , % of population42%10%6%10%43%12% Asian , % of minorities91%83%69%45%72%60%

Back to the National Picture Economic Realities Disposable income Housing prices Savings rates Unemployment Consumer confidence Fuel prices Adult children living at home 21

Changes in Leisure Activities (US perspectives) 22

Mandatory education: More knowledgeable boaters on the water 23

Mandatory education: Indicators of compliance 24

Boating Segments in the US: Our Canadian Equivalents? 25

What’s happening with boat trends? Range of dimensions: Who is buying what? Buying up/buying down? New boat sales vs. used boat sales? Boats on the move: On a trailer At the cottage On the roof of the car Rental market 26

What’s happening on the water and in the water? Weather - climate change Water levels – up and down Environmental changes and shock impacts (algae, invasive species) How are people communicating? Traffic trends 27

Themes New economic realities Population growth Aging population Immigration 28

Themes People on the move: interprovincial migrations Growth of urban centres Outdoor recreation and leisure trends Diversity of boats Changes in communications and technology 29

And now to: Panel member perspectives Concluding views from panelists and Symposium participants on: Opportunities Strategies Research needs 30