Presentation by Apps Associates LLC Heterogeneous Data Sources and Their Integration Leveraging Oracle BI Apps / OBIEE Vinay Dhingra BI Practice Manager, Apps Associates Date: 24-09-2011 Presenter email : Kshitij.Kumar@AppsAssociates.com

Agenda Introduction Challenges faced in Successful Implementation of BI BI Products Levels of Maturity Oracle BI Application Architecture Our Company: Apps Associates Q&A

Introduction Vinay Dhingra BI Practice Manager, Apps Associates 12+ years of experience as BI Architect, Tech lead, PM, etc. Practice Manager with Apps Associates managing 50+ consultants Lead Consultant/Architect in Core Engineering group at Oracle for Financial and HR Analytics Consultant in US with KPI Partners and started the BI GDC for them Holds Bachelor degree in Mechanical Engineering Vinay has participated in over 20 Business Intelligence implementation / upgrades Lead the first Oracle BI Financial Analytics implementation in 2008

Today’s Discussion Heterogeneous Data Sources and Their Integration Leveraging Oracle BI Apps / OBIEE What is BI ? Business Intelligence (BI) is a broad category of applications and technologies for gathering, storing, analyzing and providing access to data to help enterprise users make better business decisions. BI Applications includes the activities of decision support system, query and reporting, online analytical processing (OLAP), statistical analysis, forecasting and data mining. What is involved in BI ? Key challenges faced by organization in Implementation Build Robust Data Warehouse Architecture Integration of Heterogeneous Data Source System Performance Scalability

Heterogeneous Data Sources Multiple Applications Transactional data stored in multiple applications such as Oracle EBS, PeopleSoft, Siebel, JD Edwards, SAP or home grown custom applications….. Multiple Databases/Files Data is stored in multiple databases such as Oracle, SQL Server, DB2, Teradata, MySQL, Access, Excel .... Multiple Domains Financials, HRMS, Order, Management, Procurement, Planning, Manufacturing, Inventory Control, CRM…etc. Data Flow across Multiple Applications Flow of data across multiple applications

BI Solutions – Level of Maturity 3 Level 3 : Plug and play technology More efficient & faster Ex: Oracle BI Apps/OBIEE 2 Level 2 : Automated tools created domain based intelligent reporting sets ex. Purchasing Intelligence Ex: Daily Business Intelligence Business Value 1 Level 1 : Limited technology to extract relevant data Time consuming & lot of manual effort required Ex: Discoverer/Oracle DWH Level of Sophistication

1st Level of Maturity: Ex. Oracle Discoverer Adhoc Reporting Challenges: Oracle DB only Challenging to configure Difficult to use EBS OLTP Data Source: Oracle

2nd Level of Maturity: Ex. Oracle DBI EBS Apps Utilizes EBS Instance Created via Concurrent job extracts Drill to Transactional data DBI MVs Challenges: Contention with OLTP users (limited scalability) Limited configurability No Adhoc capability EBS OLTP Data Source: Oracle

3rd Level of Maturity: Ex. Oracle BI Apps EBS Apps DBI Oracle buys Siebel, introduces new set of BI Tools – Oracle Business Intelligence Suite Enterprise Edition Discoverer MVs EBS OLTP Data Source: Oracle

Oracle BI Applications - Detailed Single- and multi-source Analytic Apps Built on BI Suite EE Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Oracle BI Applications Oracle BI Suite EE Ad-hoc Analysis Proactive Detection and Alerts MS Office Plug-in Reporting & Publishing Interactive Dashboards Disconnected Analytics Web Services IVR, ACD, CTI Hyperion MS Excel Other Data Sources BAW Schema Packaged ETL Maps Universal Adapters Source: Oracle

Oracle BI Apps Core Proposition –Fin. Analytics

Heterogeneous Data Extraction and Loading Business Analytics Warehouse Source Independent Load Staging Tables Source Dependent Extract Siebel OLTP Oracle Other App Layer Power Connect SQL ABAP PeopleSoft SAP Load Extract Is source-specific and supports universal business adaptors Exposes simplified business entities from complex source systems Converts source-specific data to universal staging table format Is lightweight and designed for performance and parallelism Is extensible

Heterogeneous Data Extraction and Loading Encapsulates warehouse load logic Handles: – Slowly changing dimensions – Key lookup resolution / surrogate key generation – Insert/update strategies – Currency conversion – Data consolidation Uses bulk loaders on all database platforms Business Analytics Warehouse Source Independent Load Staging Tables Source Dependent Extract Siebel OLTP Oracle Other App Layer Power Connect SQL ABAP PeopleSoft SAP Load Extract

Oracle Data Warehouse Administration Console

About Apps Associates In operation since 2002 with consistent year- over-year growth, privately held 2011 Inc 500/5000 list of fastest growing U.S. companies Offices in USA – MA (HQ), New York, Atlanta, Germany and India Over 400 employees with strong local presence Core Specializations: E-Business Suite, Oracle Business Intelligence, Microsoft Applications, Hyperion, Integration & Fusion Middleware, Infrastructure Services Founded by former Oracle Consulting Service employees

Service Offering (All) E-Business Suite Consulting Release 12 Upgrades and Implementation EBS Managed Services Remote DBA Service Business Intelligence/EPM* OBI-EE, BI Applications Hyperion Oracle Data Integrator (ODI) BI Publisher *BI Pillar Partner Fusion Middleware SOA, Process Management Web Services E-Business Suite Integrated Product** ShipConsole **Product is Oracle Validated Technical Services Remote DBA Services Microsoft Development & Support Contact Information: Pavan Kanugo:(M) +91 770 265 5583 Practice Director Pavan.Kanugo@AppsAssociates.com www.AppsAssociates.com Locations: Boston I New York I Germany I India

BI Engagement Type Experience

BI Solution Footprint Experience

Questions?