1. Enterprise Business Intelligence Applications
Beth Pfunder

2. <Insert Picture Here>
Business Intelligence Overview

3. Performance Management Business Intelligence Foundation
Oracle’s EPM System
EPM Workspace
Performance Management
Applications
BI Applications
Business Intelligence Foundation
Fusion Middleware
OLTP & ODS
Systems
Data Warehouse
Data Mart
OLAP
SAP, Oracle, Siebel,
PeopleSoft, Custom
Excel
XML
Business
Process

4. Open Business Intelligence Leverage your Existing Investments
One Platform, One Model, Multiple Delivery Channels
Data
Integration
Ad-hoc Analysis
Interactive
Dashboards
Essbase Analytics
Reporting &
Publishing
Proactive
Detection
and Alerts
Disconnected
& Mobile
Analytics
MS Office
& Outlook
Integration
Common Enterprise Information Model
Integrated Security, User Management, Personalization
Multidimensional Calculation and Integration Engine
Intelligent Request Generation and Optimized Data Access Services
OLTP & ODS
Systems
Data Warehouse
Data Mart
Essbase
SAP, Oracle
PeopleSoft, Siebel,
Custom Apps
Files
Excel
XML
Business
Process

5. Oracle BI Applications Complete, Pre-built, Best Practice Analytics
Auto
Comms & Media
Complex
Mfg
Consumer Sector
Energy
Financial Services
High Tech
Insurance
& Health
Life Sciences
Public Sector
Travel & Trans
Sales
Service & Contact Center
Service Effectiveness
Customer Satisfaction
Resolution Rates
Service Rep Efficiency
Service Cost
Churn & Service Trends
Marketing
Procurement & Spend
Supply Chain & Order Management
Financials
Human Resources
Pipeline Analysis
Forecast Accuracy
Sales Team Effectiveness
Up-sell/ Cross-sell
Cycle Times
Lead Conversion
Campaign Effectiveness
Customer Insight
Product Propensity
Loyalty & Attrition
Market Basket Analysis
Campaign ROI
Direct / Indirect Spend
Buyer Productivity
Off Contract Purchases
Supplier Performance
Purchase Cycle Time
Employee Expenses
Revenue and Backlog
Inventory
Fulfillment Status
Customer Status
Order Cycle Time
BOM Analysis
General
Ledger
Accounts
Receivable
Payable
Cash Flow
Profitability
Expense
Management
Employee Productivity
Compensation
Compliance Reporting
Workforce Profile
Retention Analysis
Return on Human Capital
and Other Operational & Analytic Sources
Source adapters:
Oracle BI Suite Enterprise Edition Plus
Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 5 5

6. Oracle BI Applications Asset Liability Management
BI Footprint for FSI
Oracle BI Suite EE Plus
Ad-hoc Analysis
Proactive
Detection
and Alerts
MS Office
Plug-in
Reporting &
Publishing
Interactive
Dashboards
Disconnected
Analytics
Web Services
Oracle BI Applications
Procurement & Spend
Financials
Human Resources
OFSA Application
Computation Engines
FDM
Aggregates
Atomic data
Oracle BI Server
Common EI Model
Profitability
Asset Liability Management
BI Apps for FSI
CRM
Sales, Service
& Marketing
Oracle BI Server
Common Enterprise Information Model
Other Data Sources
Hyperion
MS Excel
Syndicated

7. What is an Oracle BI Application?1
Integrates Data for Analysis and Reporting
Pre-built integration of data from Oracle EBS, PeopleSoft, Siebel, JD Edwards, SAP and other sources into an integrated data warehouse optimized for analysis 2
Provides User-Friendly Analytic Model of Enterprise Information and Metrics
Embedded best practice calculations, metrics, and KPIs
Easy for business people to access, analyze, and use the information 3
Delivers Personalized Performance Dashboards for Everyone
Thousands of pre-built dashboards, reports, and alerts by business function and role 1 2 3
Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 7

8. Oracle BI Applications Provide a Single Integrated View of Enterprise Information
INTEGRATED DATA WAREHOUSE
Integrated enterprise-wide intelligence
Summary level to lowest level of detail
Data warehousing best practices – conformed dimensions, lowest level of granularity, full change histories for time comparisons, built for speed, extensible
DATA INTEGRATION FROM MULTIPLE SOURCES
Call center telephony (IVR, ACD, CTI)
Syndicated data
Universal Adapters
Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 8 8

9. Achieving Insight through Oracle BI
General Ledger Analytics
Incorporates detail-level general ledger transactions and cash flow analysis across locations, customers, products, sales territories, distribution channels, and business units
Payables Analytics
Provides visibility into payments due to suppliers and expense line detail so managers can manage cash outflows and control expenses.
Procurement and Spend Analytics
Increase visibility into direct and indirect spend, product delivery schedules, payment and employee expenses. Reduce spend through demand aggregation and strategic sourcing initiatives
Compensation
Increase performance of organization by understanding and leveraging pay and performance relationship. Decrease costly compensation errors

10. Unrivaled Integration with Oracle Apps Extends BI Value. Lowers TCO.
Seamless navigation from analytical information to transactional detail
ACTION LINKS – “INSIGHT TO ACTION”
One login. Right content for each user.
INTEGRATED SECURITY
Data
Security
User
Object
BPEL, ESB
Oracle BI
Intelligence-driven business processes
INTEGRATED WORKFLOW
View performance “in-context” with budgets and plans
INTEGRATED WITH PLANNING AND EPMS
Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 10

11. Benefits of OBI Applications
Easily extendable for additional dashboards and KPIs
Supports the ability to incorporates content from multiple sources
Provides ability for Ad-Hoc analysis via Answers
Provides better user experience with guided analytics, alerting and overall UI
Ability to embed in EBS, PSFT and Siebel application portal
Leverages next generation BI platform
Future proofed investment on the road to Fusion

12. “Revenues for the industry have fallen, while expenses have increased”

13. Business Intelligence Customers
High Tech
Life Scinces 13

14. Financial Service Customers
Fidelity
Financial Analytics (EBS)
HR Analytics (Universal Adapter)
Amex
Implementing Financial Analytics (EBS)
Implementing HR Analytics (PSFT)
Humana
Credit Suisse
HR Analytics (PSFT)
Procurement and Spend Planned in ‘09

15. Q
& A 15

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