Using Social Media PP Dr Senthil Doraisamy Rotary Club of Muar

TITLE | 2 Learning Objectives:  Identify ways your club can use social media to promote its activities and attract younger generations.  Register and set up a social media account.  Determine effective uses of social media (promotion, post-activity dialogue, calls for volunteers, etc.).

TITLE | 3 How many of you are aware of social media?

TITLE | 4 What is Social Media? Websites and applications that enable users to create and share content or to participate in social networking

TITLE | 5 Social media is no longer a new technology – the first social media sites launched in 2000, and a number of those original sites are still around. Facebook was launched in 2004, LinkedIn in 2003, and Twitter has been around since Social media is now as vital a communication tool as a cell phone.

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TITLE | 12 How many of you are using social media?

TITLE | 13 Are we using these tools to our advantage?

TITLE | 14 Workshop 1 - Creating Facebook Page: 1.How to create a Facebook Page 2.Please form teams 3.Create a simple Facebook Page (5 minutes)

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TITLE | 16 Workshop 1 - Creating Facebook Page: 1.How to create a Facebook Page 2.Please form teams 3.Create a simple Facebook Page (5 minutes)

TITLE | 17 Workshop 2 – SWOT Analysis: 1.SWOT Analysis of Facebook Page 2.Please form teams 3.5 minutes discussion and 2 minutes presentation for each team

TITLE | 18 SWOT Analysis: Strengths: – Characteristics of the business or project that give it an advantage over others. Weaknesses: – Characteristics that place the business or project at a disadvantage relative to others. Opportunities: – Elements that the project could exploit to its advantage Threats: – Elements in the environment that could cause trouble for the business or project

TITLE | 19 Facebook Page: Strengths: – Solidify the image of your club – Doesn’t requires all members to be on Facebook Weaknesses: – Duplicates website in some ways – Just another Rotary Club on Facebook Opportunities: – Connect to the wider community – Find new members – Promote your page – focus on local community, age, etc Threats: – If not updated, will be a bad promotion of your club – Unfavourable comments – Trolls

TITLE | 20 Workshop 3: 1.List 3 ideas or ways that social media can be used to help promote Rotary to younger generations 2.Please form teams 3.5 minutes discussion and 2 minutes presentation for each team

TITLE | 21 Learning Objectives:  Identify ways your club can use social media to promote its activities and attract younger generations.  Register and set up a social media account.  Determine effective uses of social media (promotion, post-activity dialogue, calls for volunteers, etc.).

TITLE | 22 Thank You