Call to Order Mark Jeffrey President

INTRODUCTIONS BHA Board of Directors BHA Member Participants AMR Management Staff

BHA – Successes & Plans 2004 Timeline and Milestones

BHA – Successes & Plans 2004 Timeline and Milestones Association Bylaws

BHA – Successes & Plans 2004 Timeline and Milestones Association Bylaws Association Strategic Plan

BHA STRATEGIC PLAN Mission: Through cooperative partnerships, to be an advocate for the hospitality industry and promotion of travel and tourism in the Bluegrass. Guiding Beliefs:   Tourism is a vital component of economic development  Tourism contributes to the overall quality of life in the region  Together we are stronger  Communication and education are key to our mutual success  Employment in the tourism industry is a noble profession

BHA STRATEGIC PLAN Goal 1 BHA is the premier network and resource for tourism organizations in the Bluegrass region. 1.1Establish appropriate categories of membership. (completed September 2004) 1.2Identify and sustain member benefits and value. (identification completed September 2004) 1.3Develop a membership solicitation/marketing plan. (Fourth quarter 2004, with implementation in 2005) 1.4Generate an annual membership growth rate of 40% through (~ organizations) (2 year plan: ) 1.5Advance the concept that employment in the tourism industry is a noble profession.

Goal 2 BHA is a visible and viable influence in the advocacy of regional tourism issues. 2.1Develop a policy formulation process for issues advocacy. (year 1) 2.2Develop relationships and partnerships with strategic organizations and policy advocates. 2.3Serve as a watch dog on critical issues. (ongoing) 2.4Leverage the experience of members to anticipate and respond to changes in the environment. BHA STRATEGIC PLAN

Goal 3 BHA is an established and viable organization. 3.1Bring association bylaws up to date. (completed October 2004) 3.2Develop an association identifier/tag line. (completed September 2004) 3.3Establish an annual budget process. (completed October 2004) 3.4Develop an annual business plan and timeline. 3.5Develop and communicate an annual calendar of events. (completed September 2004) 3.6Establish a committee/task force structure. 3.7Ensure ongoing strategic planning. 3.8Refine roles and responsibilities of leadership groups (board, management firm, committees/task forces). BHA STRATEGIC PLAN

BHA – Successes & Plans 2004 Timeline and Milestones Association Bylaws Association Strategic Plan

BHA – Successes & Plans 2004 Timeline and Milestones Association Bylaws Association Strategic Plan Calendar of Events

JANUARY (S, E) Holiday Party (breakfast, government issues topic; non-members invited to attend) FEBRUARY (E) BHA Member Survey Distributed, Analyzed (Needs Assessment, Educational Interests, Involvement Interests, etc.) MARCH (S, E) High-Level Topic re: Travel Industry Trends APRIL (S, M) Keeneland Day, with short Member Meeting MAY (M) Tourism Forum JUNE (TBD) Educational Forum - Topic TBD based on Member Survey Response JULY (TBD) Educational Forum - Topic TBD based on Member Survey Response AUGUST (S) Golf Event/Fundraiser SEPTEMBER (S, M) Member Meeting, Trade Show OCTOBER (M) CVB Marketing Update NOVEMBER (M) Member Meeting DECEMBER No Meeting; Holiday Party in January as of October 2004 (S - Social; E - Educational; M - Member Meeting)

BHA – Successes & Plans 2004 Timeline and Milestones Association Bylaws Association Strategic Plan Calendar of Events 2005 Annual Budget

BHA Member Involvement Meetings and Event Participation Committee/Task Force Involvement Listserv Participation Issues Advocacy Member Solicitation Key Need: Clean Database Information!

Questions and Answers

New Business Home for the Holidays Program Other

Adjourn THANK YOU!