Starry Night 2010

Event Overview Date: March 6, 2010 Location: Georgia Aquarium Event theme: Event name: Starry Night Tagline: Helping Georgia’s foster youth reach for the stars Youth Theme: Striving to Achieve Real Success Messaging focus: Event will raise money to assist GA foster youth that are aging out of care with transitioning into adult life Scholarships Lifeline Guardian Scholars – mentoring college students Summer housing for college students Financial Literacy Training Life Coaches – mentoring high school students

Event Overview cont. Partnership with DHS and Casey Family Programs on “Raise Me Up” campaign Data How many youth age 18 or older are prepared to be an independent adult with no support system? Did you know: Only 50% of youth in foster care will graduate from high school. Only 11% of youth graduating from high school will attend college, and only 3% of these youth will graduate from college. Many foster youth in college are homeless during college breaks. 270,000 prisoners were once in foster care. 25% of foster youth become homeless upon aging out of the foster care system. Foster youth are twice as likely to suffer from Post Traumatic Stress Disorder than American soldiers in the first Gulf War. There are approximately 12,000 children in the Georgia foster care system.

Budget: Fundraising Goal: $80,000 (net) Budget: $40,000 Venue: $2,750 Food/Beverage: $25,000 Printed Materials: $3,500 (programs, tickets, brochures, any advertising) Entertainment: $2,500 Equipment Rental: $2,000 Web page: $1,000 Postage: $1,800 Decorations: $500 Miscellaneous: $1,000 (Mileage, Planning, TBD)

Budget cont. Fundraising Strategies/Goals Pre-event: Sponsorship Sales Ticket Sales Donations Alumni Clubs Celebrity Strategies, TBD Golf cart raffle (Jan. 1 to March 6) $4,000

Budget cont. Fundraising Strategies/Goals On-site: Live Auction Silent Auction Scholarship table Diamonds/Champagne Heads/Tails Celebrity Bartenders concept Wii games, other games, TBD

Budget cont. Fundraising Strategies/Goals Post-event: Donor Pipeline/database Corporate Alliances Continued Social Marketing strategies Trip auction over the internet/facebook

Committee Structure Event Chair (Mollye) Marketing (Jessica)? Fundraising (Cindy) Logistics (Angie M.)

Marketing Committee Branding/Theme Event Materials/Event Website Public Relations Advertising Media Sponsorship Execution Social Marketing Strategies Celebrity Integration: lunch with celebrities Networking reception with students and donors Speaker’s Bureau for promoting mission and event

Marketing cont. Story line on TV and radio in partnership with “Raise Me Up” campaign, using students and alumni QUESTION: can we recruit chair/vols for this? We may get this from the L.E.A.D. RFP

Fundraising Committee Pre-event: Sponsorship Chair, Ticket Chair, Alumni Committee, ? Sponsorship Sales Ticket Sales Donations Alumni Clubs Celebrity Strategies, TBD Golf cart raffle (Jan. 1 to March 6) $4,000 On-site: Auction Chair + on-site activities volunteers Live Auction Silent Auction Scholarship table Diamonds/Champagne Heads/Tails Celebrity Bartenders concept Wii games, other games, TBD Post-event: To be executed by staff Donor Pipeline/database Corporate Alliances Continued Social Marketing strategies Trip auction over the internet/facebook

Fundraising Committee Pre-event: Overall Goal: $90,000 Sponsorship: Budgetary Goal: $40,000 (ING, Individuals, Corporations) Categories: Media, Event, companies that traditionally fund scholarships, Friends of CFC/GAHSC, Alumni Clubs Ticket Sales Budgetary Goal: $35,000 Pricing strategies ($100/individual, $150/couple, $70/ticket for ten tickets and $125/individual for VIP ticket) Audiences: past donor list CFC/GAHSC, GA Aquarium strategies, Media partners/lists, online, Alumni clubs, “Raise Me Up”, other Donations from non-attendees Budgetary Goal: $5,000 Strategies: Online, at pre-event ask events, Cause page on Google Alumni Clubs Budgetary Goal: $10,000 Strategy: GA colleges, SEC, ACC, Big 10

Fundraising Committee On-site: $30,000 + Live Auction: Budgetary Goal: $10, significant, experiential items paddle raise strategy Silent Auction: Budgetary Goal: $10,000 Strategy: 5 tables, X items, themes, baskets, alternating closing times Scholarship table: Budgetary Goal: $3,000 Strategy: manned by scholarship recipients, blinking buttons for donors Diamonds/Champagne: Budgetary Goal: $5, chances/$100 each Raffle and Heads/Tails: Budgetary Goal: $2,000 significant item, roaming sales team Celebrity Bartenders concept: Budgetary Goal: $3,000 Strategy “tips”/contest with all tips going to mission

Fundraising Committee Post-event: (Proceeds will help C4C overall vs. Starry Night budget line) Donor Pipeline/database Corporate Alliances Continued Social Marketing strategies Trip auction on web and facebook

Logistics Administration (staff- Angie M. lead): Event Timeline work with aquarium on this with VIP tickets Budget Management Ticket Logistics Auction Logistics (check in, check out) Décor – Aquarium will handle most of this F&B - Aquarium Entertainment – Band, Celebrity MC Speakers – students/alumni, Celebrity Honoree, MC Volunteers – L.E.A.D, others Ambassadors – Past Scholarship recipients Other???

Next Steps Board Briefing Committee Meeting Assignment of Roles/Responsibilities Recruit additional committee members Establish timelines for each committee Other????

How Can You Help??? Head a committee or help us with volunteer referrals Sponsorship Leads/Sales Ticket Sales Auction Items Participation