Delivering an Architecture for the Social Enterprise Alpesh Doshi, Fintricity Information Age Social&Mobile Business Conference Tuesday 31st January 2012

A Social Enterprise is one which uses Social Business Methodologies, Tools and Technologies to improve business performance for profitable outcomes It involves culture, organisational change as well as technology integration and the development and implementation of a social operating model Covers both external (social media) and internal work (collaboration, knowledge, intelligent workspace etc) Must be applied to improve customer engagement, workforce collaboration, and fundamentally embed into the flow of work across any business, department, silo or unit. What is a Social Enterprise?

Introducing Social Enterprise The social enterprise extends beyond the organisational boundaries and ‘embeds’ customer/partner/supplier together with employees Social Enterprise Employees Partners/ Suppliers Customers Conversations Transparency Trust Agility Boundary

Which parts of the enterprise are affected? The Enterprise has already begun the transformation. Transformation Step changes Degree of Impact Legal Finance Supply Chain R&D HR IT Marketing Sales Service Front-Office is most affected so far It is most closely connected to customer & prospects. Social Business implies a fundamental shift in the way organizations interact with prospects, customers, employees, partners and other stakeholders. The impact of social within the enterprise could be significant over time. Selecting the right priorities, projects and audiences is crucial. Also, proving success through defined metrics and measures enables the enterprise to become more confident.

A migration of the Enterprise to Social A move to a Network Centric model rather than just collaboration or workflow Workflow Coordination centric Focus on coordinating structured tasks within a well-defined group or process Emphasis on automation and group efficiency Example: Workflow software Collaboration Communication centric Focus on characteristics of communications channels, i.e. fidelity, synchronicity Proliferation of point tools supporting different communication modalities, w/ latest trends on unifying them Examples: IM, video, audio, web conferencing Communication centric Focus on characteristics of communications channels, i.e. fidelity, synchronicity Proliferation of point tools supporting different communication modalities, w/ latest trends on unifying them Examples: IM, video, audio, web conferencing Social Enterprise Network Centric Focus on association and interaction among broad, open, and changing groups Support continuous, granular and rich awareness of group member activities Focus on social rather than technical aspects Examples: Facebook, LinkedIn Network Centric Focus on association and interaction among broad, open, and changing groups Support continuous, granular and rich awareness of group member activities Focus on social rather than technical aspects Examples: Facebook, LinkedIn

Work Models are changing As the way people work within the enterprise changes, so must the Enterprise Architecture Approach Process Applications Content and Data Platforms Policies Roles and workflow CRM, ERP, LOB, … ECM, Business Intelligence On-Premise Infrastructure Security, identity, Compliance From StructureTo Flow Informal Interactions, Collaboration Social Applications, Social Communities/Networks Blogs, Wikis, Tags, Social Analytics, Big Data Stores SaaS, Cloud Services Social Media Governance and Compliance

Digital Workspace A Social Layer A move to a Network Centric model rather that just collaboration or workflow Business Process Social Layer Integration Layer Infrastructure Applications Users (Mobile) Users (Mobile) Users (Cloud) Users (Cloud) Users (Web) Users (Web) Security

A Social Enterprise Architecture The changing nature of the Enterprise requires a rethink of what components make up the Architecture Source: Mike Gotta, Cisco

From App and Silos to Social embedded into Work Moving beyond separate applications in silos, to social flow of work integrated with apps and a “social layer” Source: Dion Hinchcliffe

Use Cases for the Application of Social ‘R’ Ray Wang’s 43 use cases. Shows application across the Enterprise

Social Enterprise and Big Data Big Data – (using >1TB of data) from inside/outside the enterprise is important in applying/using social What Happened? Why did it happen? What is happening? What is likely to happen? How can I make it happen? ‘It not about Information Overload, It’s about Filter Failure’, Clay Shirky

Roles and Practices Architect roles are also starting to change Organisational Architect Sociologist, Psychologist, Anthropologist, Social Scientist Information Architect Social Analyst, Social Network Analysis, Semantic Analyst Solution Architect Community Management, Social Solutions Architect Technical Architect Social Graph, Social Web Architect, Big Data Architect

The Social Enterprise model will change how enterprises work inside and out – building ecosystems and collaboration(s) Enterprise Architecture Practice needs to change to adapt to this new way of working – a networked enterprise It will require cultural and people change as well as transforming the technology landscape To scale and integrate into the enterprise will require significant time and effort – but will reap major benefits for those who success Enterprise Architecture is key to enabling the Social Enterprise The Social Enterprise is coming Innovative and Agile Enterprises are rethinking their businesses and applying Social and leveraging big data.

Alpesh Doshi, Fintricity e: o: , m: Linkedin: w: b: Questions?