The Staff Role in Strong Kids/Community Support Campaign

22 Community Support Campaign - YMCA of Boulder Valley Individuals make up 75% of giving in the United States Believe it or not! Donations from individuals did not decline significantly during the recent shaky economy. For our Y, the percentage of individual giving is higher than the average. On the average, individuals make up 83% of giving to the Annual Campaign.

33 Community Support Campaign - YMCA of Boulder Valley Overall giving trends in 2012 Giving to non-profits grew 7.9% compared to the previous year. Religious organizations (6.1%) Educational institutions (1.9%) Arts & culture and animal welfare also saw growth. Online giving grew 10.7%.

44 Community Support Campaign - YMCA of Boulder Valley 2013 predictions for giving It’s going to be “flat-ish” (up & down). We have to be more effective and more sustainable than ever. From a non-profit perspective the world has become “flat.” Every disaster, every cause, is local – making fundraising more competitive. Donor retention will be key. For us, getting donors back from 2 years ago and acquisition of new donors is also critical.

Goal = $300,000 Provides Y programs to kids regardless of the family’s ability to pay. Three and a half out of every ten kids in our programs receive some sort of fee assistance with funds raised from the Strong Kids Campaign. Five weeks away from Kick Off: 15 Section Leaders & Staff Liaisons 13 Team Captains 28 Campaigners We need 75 more campaigners by March 14 th. Our focus between now and then is... recruit, recruit, recruit! Community Support Campaign - YMCA of Boulder Valley

6 Key Dates Volunteer Recruitment – Feb 8-March 14 All Staff Orientation – Feb 12 Board Kick Off – Feb 21 Campaigner Training – Feb 28, March 7 Kick Off – March 14 Report Party #1 – March 20 Report Party #2 – April 3 Report Party #3 – April 10 Victory Celebration – April 17 Community Support Campaign - YMCA of Boulder Valley

77 What does this have to do with you? Everything! You have the most contact with members and program participants. You have first-hand knowledge of the need for and benefits of financial assistance.

8 How can you help? 1.Recruit Campaigners … you already know who the best people are: They are the members you know and see everyday. They are parents of the kids who are in your programs. They are people who already love the Y. There is no one better to ask than you! 2. Be a Campaigner … 3. Have a department “event”… Community Support Campaign - YMCA of Boulder Valley

9 9 Your Sphere of Influence

Tools and Resources for Campaigners Coaching Snapshot: Case for Support Best Practices FAQs Overcoming Objections Weekly Updates, Reports, Communications: Personalized letters, impact stories Donor history 10Community Support Campaign - YMCA of Boulder Valley

11 Community Support Campaign - YMCA of Boulder Valley Tools and Resources for Campaigners, cont’d Job descriptions for every volunteer role Toolkits for every campaigner Case for support Brochures Flyer/pledge cards (pledge card, with 5-year giving history and previous campaigner, instruction sheet) Business cards with statistics Best practices FAQs Common objections Childcare tax credit Contact information for staff liaisons Sample letters for solicitation and thank you All materials are electronic and on the website Donate Now button takes donors to the Online Giving Site Bank Draft giving is available

12 Community Support Campaign - YMCA of Boulder Valley Department Events create awareness and fun … Our job is to make this FUN for volunteers, to keep them coming back. Volunteers can sign out as easily as they can sign in. We set the mood. We need to be continually upbeat! Have fun, get creative, go crazy! Develop your own department theme and event. Keep those bake sales, tickets for sporting events, and teen car washes coming! This creates awareness, and the dollars do add up! Ask kids for ideas!

13 How Does This Benefit You? You grow your career skills. Growing Y programs increases the number of opportunities that YOU have to advance in the YMCA. You have fun. You are doing the right thing. And, P.S., don’t forget to make your own gift!!! Community Support Campaign - YMCA of Boulder Valley

14 What is the #1 reason people don’t give to the YMCA Strong Kids/Community Support Campaign? People give because they want to. Our job is to ask. Their job is to decide. People give because they need to be part of making the world a better place. Talk about how the Y does that. People give to people, not causes. That’s why it’s critical that the right person makes the ask. People give to success, not to distress. Talk about the benefits of giving, the positive things the Y does, and the fact that we are a strong, healthy organization. Community Support Campaign - YMCA of Boulder Valley

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QUESTIONS?