Common App Preview and Feedback: and Beyond Scott Anderson, Director of Outreach Beth Mahalak, Account Manager The Common Application 2012 ACAC Conference

Today’s Goals  Association Overview  Review  Preview  Your Questions and Feedback

Association Overview  Not-for-profit membership association founded in 1975  Mission: to promote holistic admission as a path to college access  Free services for applicants and secondary schools  Volunteer Board of Directors 9 chief enrollment officers 4 school counselors  Two Advisory Committees Applications: primarily admission operations professionals Outreach: school and CBO counselors

Membership Requirements  Four-year degree granting institution  Regional accreditation or CIS Membership  NACAC member in good standing  Commitment to association’s non-discrimination statement  Holistic admission process One academic recommendation Untimed writing sample

Statistics (Projected) Applications  660,000 unique applicants (+14%)  2.75 million applications (+16%) School Forms  18,600 high schools represented (+10%)  300,000 school officials will submit an online form (+26%)  8 million school forms (+47%)

Regional Statistics (Projected)  26,000 unique applicants will submit 96,000 applications  1100 counselors will submit 110,000 forms (SR, MR, ED, etc.)  9400 teachers will submit 125,000 evaluations

Demographics Sex  56% Female, 44% Male Ethnicity  52% White, 37% Students of Color, 11% No Response Country of Home Address  92% Domestic, 8% International Parental Education  68% At least one parent with a Bachelor’s, 32% First Generation School Affiliation  71% Public, 14% Independent, 14% Religious, <1%Homeschool

4.2 online applications per applicant (4.17 in , ~4 over last decade) Without transfers and singleton ED apps: 4.6 (4.3 in ) NEINTLMID-ATWESTSWMWSOUTH SCHOOL AVG IND CHART REL PUBLIC HOME REGION AVG RED: Above averageBLACK: Below average Averages

NEINTLMID-ATWESTSWMWSOUTH SCHOOL AVG IND CHART REL PUBLIC HOME REGION AVG Averages Public schools account for 70% of all applicants. 4.2 online applications per applicant (4.17 in , ~4 over last decade) Without transfers and singleton ED apps: 4.6 (4.3 in )

Membership  37 new members (490 total, 1/3 exclusive users) 9 new public institutions (69 total) 46 states plus DC 5 countries outside the US  2 new public flagships (14 total) The Ohio State University, The University of Tennessee, Knoxville University of Illinois at Chicago  5 new international universities (11 total) Hult International School of Business, Keele University, Richmond: The American International University in London, University of Stirling, Yale-NUS College  2 new HBCUs (7 total) Dillard University, Lincoln University (PA)

Enhancements Application  Minor text changes School Forms  Optional Grade Report: reason for submitting  utility for communicating with colleges  New SR prompt to enable submission without letter upload I cannot provide a written evaluation because (check one or both): [ ] I do not have sufficient personal knowledge of this student. [ ] The demands of my counseling load do not afford me sufficient time.

Common App 4.0 (CA4)  $7M - $8M investment to accommodate anticipated volume Redesign of user interface is important but secondary  Features under consideration New application format, elimination of print application Constant progress updates within the application itself Essay topics to change annually, announced each March Essay length enforcement Plagiarism detection Linking application and fee submission Simplified supplement process Redesign of commonapp.org and support resources  Timeline Final feature-set unveiled at NACAC conference in October Training materials released during Winter 2013 Launch August 1, 2013

For More Information commonapp.org