| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 1 1. | PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 2 Host Paula Shulman, VP of Sales THANKS FOR JOINING US TODAY!

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Presentation transcript:

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 1 1

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 2 Host Paula Shulman, VP of Sales THANKS FOR JOINING US TODAY! Moderator David Fiderer, Director of Marketing

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 3 » Discuss trends, hot markets, new items and selling ideas » Introduce new items before they are released the industry » Interactive Format – send questions and comments during webinar Webinars take place during the last week of each month MONTHLY WEBINAR SERIES

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 4 » Trends & Selling Ideas for Drinkware » Summer Sales Opportunities FRESH IDEAS FOR SUMMER SALES TODAY’S AGENDA Source: ASI’s 2012 Global Advertising Specialties Impressions Study MOST POPULAR PRODUCTS BY CATEGORY

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 5 » Drinkware is the 7th most popular product category surveyed among business people surveyed » Drinkware is retained an average of 7.1 months by recipients » Drinkware creates a favorable impression for the advertiser DRINKWARE BY THE NUMBERS Source: ASI’s 2012 Global Advertising Specialties Impressions Study

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 6 DRINKWARE BY THE NUMBERS » 14% of U.S. consumers own branded drinkware » CONTEST QUESTION: Which is the #1 U.S. city for logoed drinkware? Winners will receive a self-promo credit. Send your answer to the moderator before the end of the webinar » DEMOGRAPHICS: More women (15%) own drinkware than men (12%) » DEMOGRAPHICS: Generation X (35-44) owns the most logoed drinkware Source: ASI’s 2012 Global Advertising Specialties Impressions Study

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 7 DRINKWARE TRENDS PL-4075 Makes fruit-flavored water THIRSTINATOR SIPPER WITH INFUSER NEW! PL-4075 AS LOW AS $4.75 (C) » Selling Ideas - Ideal for wellness programs, hospitals, health insurance companies, produce companies and supermarkets INFUSERS ARE HOT

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 8 DRINKWARE TRENDS RETRO STURDY SIPPER NEW! PL-4063 AS LOW AS $4.55 (C) VERSATILE DRINKWARE THAT CAN GO FROM HOME TO AUTO TO DESK STEEL STURDY SIPPER NEW! PL-4064 AS LOW AS $5.95 (C) » Selling Idea - Promotions with a versatility or mobility theme

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 9 DRINKWARE TRENDS SURE GRIP TUMBLER NEW! PL-4074 AS LOW AS $5.50 (C) VERSATILE DRINKWARE FOR HOME, AUTO & OFFICE COOL GEAR TM MASON COFFEE TUMBLER NEW! PL-4067 AS LOW AS $6.98 (C)

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 10 SOCIALLY - RESPONSIBLE COMPANIES PROMOTING ALTERNATIVES TO BOTTLED WATER DRINKWARE TRENDS GUZZY FILTER WATER BOTTLE PL-4371 AS LOW AS $11.98 (C) For use only with potable water

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 11 VIBRATEC+ DRINKWARE 4-COLOR PROCESS DRINKWARE TRENDS JETSTREAM STAINLESS BOTTLE NEW! PL-4065 AS LOW AS $5.49 (C) STREAMLINE STAINLESS BOTTLE NEW! PL-3681 SPECIAL $5.69 (C)

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 12 USA MADE DRINKWARE TRENDS SUPER VALUE SIPPER NEW! PL-4420 AS LOW AS $1.49 (C) BIG SQUEEZE SPORTS BOTTLE PL-0562 AS LOW AS $1.62 (C) » Selling Idea - Companies manufacturing in the U.S., government, unions

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 13 » Gift Shops » Department Stores » Sports Arenas » Golf Pro Shops RETAIL OUTLETS DRINKWARE OPPORTUNITIES

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 14 DRINKWARE PL-4353 Sturdy Sipper Challenge: A beach bar in a resort area was looking to create awareness with both locals and vacationers for its new beach waiter service. Solution: The bar purchased the Sturdy Sipper (PL-4353) and set up kiosks above its inside and outside bars that displayed the sipper in all colors. Patrons could purchase a souvenir sipper or get it for free with the purchase of any of the bar ’ s specialty cocktails. This offer was conveyed on menus, cocktail napkins and with signage at the kiosks. Result: After an initial purchase of 500 units, the promotion took off resulting in additional orders averaging 1500 per month for the months June through August. The promotion was especially popular with beach goers who were largely responsible for a 60% increase in revenues for specialty drinks. SUCCESS STORY

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 15 Save Big and Design Your Bottle to Spec OVERSEAS DIRECT DRINKWARE 3,000 piece minimum – 90 day production time

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 16 COMMITTED TO PRODUCT SAFETY » All drinkware is BPA free » All products are compliant with CPSIA » Extensive testing protocol for all products » Full-time in-house state of the art testing lab » Third-party testing by CPSC-approved laboratories » A founding member and accredited by QCA

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 17 Please Submit Your Questions Now Comments or Questions?

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 18 HOT MARKET–AUTOMOTIVE » An improving economy has unleashed a pent-up demand for new cars » Average age of cars on road is 11 years old - highest since WWII » As older cars break down, people will look to buy new » Car sales are up 13% over 2012

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 19 NEW! AUTO ORGANIZER SATCHEL LT-3093 AS LOW AS $5.25 (C) COMMUTER USB CAR CHARGER WITH 4CP LABEL PL-4433 AS LOW AS $8.95 (C) NEW! GUMBITE ® CLIPPI CABLE ORGANIZER PL-4471 AS LOW AS $1.59 (C) HOT MARKET–AUTOMOTIVE » Local Dealerships » Auto Parts Makers » Car Servicing Companies Test Drive IncentiveRetention/Thank You GiftSales Leave Behind SALES OPPORTUNITIES

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 20 HOT MARKET– AMUSEMENT PARKS » 400+ amusement parks in the U.S. » 300 million visitors annually » 28% of Americans visited a park last year » Generated $11.5 billion in revenue

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 21 HOT MARKET– AMUSEMENT PARKS NEW! WATERPROOF BAG PL-4365 AS LOW AS $1.98 (C) » Retail Items » Staff Items Retail Item SALES OPPORTUNITIES NEW! WATERTITE BEACH BOX PL-4004 AS LOW AS $1.59 (C) Retail Item NEW! TWO POCKET STRING-A-SLING BACKPACK LT-3092 AS LOW AS $2.98 (C) Retail Item PL-4365

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 22 HOT MARKET– AMUSEMENT PARKS PL-4071 NEW! ACCORDION WATER BOTTLE PL-4071 AS LOW AS $2.69 (C) Retail or Staff Item INSTRUCTIONS DOWNLOAD ACTABLE: Search for the free Actable App in the App store on your iPad ®, iPhone ® or Android device. LAUNCH ACTABLE: Click the Actable icon and it will automatically open on your device's camera. VIEW 3-D ANIMATION: Frame this page in the screen and watch the experience load. Tap the screen to focus, if needed. 3-D ANIMATIONS can be viewed with a Smartphone or iPad ® on pages 127 and 323 of the Prime Line ® catalog

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 23 COMPANY OUTINGS – EVENT GIVEAWAYS SUMMER SALES OPPORTUNITY NEW! MICROFIBER FOLDABLE CAP PL-4288 AS LOW AS $3.49 (C) COLLAPSIBLE FLYER PL-4003 AS LOW AS $1.49 (C) NEW! FROSTED NEON BOTTLE PL-4072 AS LOW AS $5.49 (C)

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 24 BEACH OUTINGS & PROMOTIONS SUMMER SALES OPPORTUNITY TIC-TAC-TOWEL KIT LT-3603 AS LOW AS $14.95 (C) CLASSIC BEACH BALL PL-4000 AS LOW AS $1.19 (C) SAN TROPEZ BEACH MAT LT-3423 AS LOW AS $6.98 (C)

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 25 COMPANY OUTINGS CROSSTOWN LUNCH BAG BT-5741 AS LOW AS $25.98 (C) NEW! 12-CAN HONEYCOMB COOLER LT-3063 AS LOW AS $13.95 (C) EMPLOYEE GIFTS SUMMER SALES OPPORTUNITY WEEKEND EXPLORER GRILL AND COOLER LT-3369 SPECIAL $22.98 (C) Min. 12 NEW!

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 26 » We introduce new items every month all year long » Visit primeline.com on the first of every month » Enjoy our Prime Fresh™ cookies at major trade shows PRIME FRESH IDEAS INITIATIVE

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 27 NEW! DIALOGUE STRESS RELIEVER PL-3934 AS LOW AS $1.69 (C) NEW ITEMS FOR MAY NEW! CLOUD PHONE STAND STRESS RELIEVER PL-3930 AS LOW AS $2.95 (C) NEW! THUMBS UP STRESS RELIEVER PL-3933 AS LOW AS $1.98 (C) NEW! iPHONE ® STRESS RELIEVER PL-3935 AS LOW AS $1.98 (C) TECH-THEMED STRESS RELIEVERS

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 28 CONTEST ANSWER PHILADELPHIA 21% OF CONSUMERS IN PHILADELPHIA OWN PROMOTIONAL DRINKWARE

| PRIMELINE.COM | » FRESH IDEAS FOR SUMMER 29 THANKS FOR ATTENDING We Hope to See You Again Next Month For a copy of this presentation, please