product & service manifesto Creating unique Internet tools for civil society. APC.

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Presentation transcript:

product & service manifesto Creating unique Internet tools for civil society. APC

the environment cheap dial up free hosting many NGOs online easy development

Why APC? Services.Internet. Unique.Civil society.

examples: lobbying fundraising organising volunteering solidarity democracy... of unique civil society desires & needs.

Unique Civil Society Internet Services... can meet these needs.

Unique Civil Society Internet Services... a real opportunity for APC. =

Unique Civil Society Internet Services... our killer SEP. =

Unique Civil Society Internet Services... attaining civil society goals. =

Unique Civil Society Internet Services... sustainability for APC members. =

Unique Civil Society Internet Services... foundations of an alternative media system. =

What’s good in a civil society Internet service.

Unlike anything offered by the commercial Internet industry. 1

example: online lobbying tools 1

Designed specifically to address NGO needs and desires. 2

example: su training on internet campaigns 2

Easy to integrate with other APC products and services. 3

example: conferences and NGO virtual office 3

Integrally woven into the 'people network' which makes up the APC and each node. 4

example: labournet or womensnet online community 4

Easy to replicate over and over again. 5

example: database-driven action applications 5

3 categories value added products development and support services traditional internet services

value added extra or special features which make a product or service more valuable

value added

standardised and easy to replicate products

examples action applications civil society conferences NGO virtual office online su training online fundraising online communities.... of value added products

why? internet + NGO processes unlimited number of users low cost solutions tools = content.... of value added products

why not? harder than services no betas marketing is key.... of value added products

where’s $ come from? tool accounts content accounts publishing tools / publicity transaction fees.... for value added products

development & support services one time / project based delivery to meet specific needs

examples site development face-to-face training communications consulting content facilitation custom documentation.... of development & support services.

why? meeting individual needs capacity building perpetual R&D relationships and trust perpetual feedback good money for good works.... of development & support services.

why not? more work = more staff bad service = big impacts treating products like projects.... of development & support services.

traditional internet products & services the stuff everyone else is offering

examples dial-up www hosting ecommerce hosting LAN support connection software basic training... traditional Internet products & services.

why? platform for unique services customer perception customer expectation customer contact cash flow... traditional Internet products & services.

why not? decreased confidence dial up = value added? service quality misdirected resources technical perception... traditional Internet products & services.

outsourcing have a clear contract

outsourcing include penalties for poor service

outsourcing share financial risks if possible

outsourcing keep control of all customer contact and make sure it pays

building unique internet services for civil society dreaming ~~ marketing

buildingdreaming ~~ marketing desireNGO-specific claritydifference

product profiles clearly describing a product or service for yourself and your client communities

product profiles 1. Product Name 2. What is (product name)? 3. Who would use (product name)? 4. How is (product name) provided? 5. Features and benefits 6. Pricing

products profiles 1. Strategic Importance 2. Pricing Details 3. Conditions of Sale

products profiles

product differentiation assessing the uniqueness of your products and services

product differentiation product criteria organizational criteria market criteria

product differentiation

exercise pick an SU or ICT service create a product profile use the differentiation worksheet present idea to group

exercise SU Resource Centre: Online Community for Trainers (curriculum, tools, resources) Online Resource Library (SU resources for user communities)

exercise ICT Toolkit: NGO Virtual Office (intranets and online collaboration) Member x Content Community (value added information and content service)