1. Social Media Tools Building a company blog presence presented by Tom Swift Wednesday Nov 18, 2009: 10:45 AM (PST) – 11:30 AM Building Websites and Web Communities Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo Building a company blog presence - 14 Step Demo

2. Get it right… Selecting a blog platform for your company blog Whoa! Can we still add more people? …many blogging platforms are designed for only one or two publishers. Social Media Tools Building Websites and Web Communities Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo Photo Credit VolksWorld

3. Ordering the right blogging platform… What type of blogging platform do I need for my business? { This is what I ordered This is what I needed } Companies need a comprehensive blogging platform… Social Media Tools Building Websites and Web Communities Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo Photo Credit Toymaker Takara Tomy Photo Credit Freaky News

4. Do you think people REALLY believe that it’s possible to evaluate even a fraction of all the blogging platforms you could choose to use for your company? Selecting and building a company blog presence I think it’s more like buying a car or a house. You see a few you like. You ask others about their experience. You determine what you are willing to pay. You find the one you want and you buy it. Social Media Tools Building Websites and Web Communities Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo

5. WordFrame Demo Building a company blog presence an enterprise 2.0 blogging platform Social Media Tools Building Websites and Web Communities Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

6. Have you heard about WordFrame? What is WordFrame? WordFrame is a business communication and social networking platform that includes blogs, wikis, people profiles, professional connections, the use of RSS feeds, group messaging, and document management which are now known, collectively, as Enterprise 2.0 WordFrame provides a single, secure social media platform that combines all of these technologies into a web publishing and collaboration environment that is designed to help you build better web communities. Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

7. Why would you use a social media tool like WordFrame? Creating and building your own place connecting your external social media places with your place connecting with people (customers, associates, s) connecting, presenting and organizing information Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

8. Is there really a difference between a company blog, online community, company website, company catalog, or eCommerce website? building community often means blogging and being social about you business, products and services… company blogs are becoming more like websites… company websites are becoming more like blogs… In any case when you are participating on the web you are publishing and hopefully connecting with people in a social and meaningful way. Publishing & Connecting = Using Social Media Business Company Blogs and Websites even eCommerce and finding stuff is now social… it’s more and more about publishing & connecting Social Media Tools Building Websites and Web Communities Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

9. Steps for building a company blog* using WordFrame… *In this demo: blog, community, and group all mean the same thing. Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

10. 1. What community do you want to start building? For this demo it’s a community called “Social Media Tools” Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

11. 2. What web domain or sub-domain do you own and want to use for your community? For this demo the domain name used is informationcenters.org Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

12. 3. WordFrame Setup Completed* Social Media Tools Building Websites and Web Communities *The most straightforward way of buying the WordFrame Web Community Platform is Software as a Service for a monthly subscription fee that takes into account the license fee for the size of your community each month, as well as a hosting fee for the hardware capacity required to support it. Also, Denovaco offers a WordFrame Community Building Jumpstart Program starting at $1,500 Current WordFrame pricing as of November 2009 starts at $1,000/setup fee and $200/mo Please feel free to contact us (contact information in last slide) for more information on pricing and to talk more about WordFrame and the Denovaco Jumpstart Program. Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

13. 4. Is this new community the main group or a sub-group? it’s a sub-group that is, the main group for this domain has already been created for this demo Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

14. 5. Log in to Account Login in to Account and Access Admin behind the scenes of an Enterprise 2.0 community building platform... Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

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29. 6. Create Your Website Design* and complete a website design to style code conversion** Social Media Tools Building Websites and Web Communities For this demo this is the key website design element (that is, the logo) that other website design elements and the style code will be based upon. **Website Design to Style Code Conversion Service & Fee $500 - $2,500 This is the process of taking your website design from an image to Cascading Style Sheets code. Cascading Style Sheets (CSS) is a style sheet language used to describe the presentation (that is, the look and formatting) of your website. *Website Design Service & Fee (includes Denovaco Project Management Fee) $500 - $2,000 Website Design Service & Fee $0 If you want to do the website design yourself or have someone in your organization or your agency do the website design we would not charge you a fee for this service. Please feel free to contact us (contact information in last slide) for more information on pricing and to talk more about website design and style code conversion for your WordFrame community. You can choose to spend less or choose to spend more than these average fees Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

30. 7. What type of community do you want to create? it’s an open community for this demo Open Community Premium Community Private Community Private & Premium Community Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

31. 8. Create the community Create the “Social Media Tools” community Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

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33. sub-community that is, a main community has already been setup Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo

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35. 9. Apply the style sheet code (design) The style sheet code (design) in WordFrame is called a Theme Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

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37. Selected Theme Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo

38. Looking at what has been created so far during this demo Social Media Tools Community Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

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42. (for this demo creating 7 Categories ) 1)Social Media Events 2)Social Computing 3)Collaboration 4)Social Media Tools 5)Social Web 6)Social Relationship Management 7)Social Business 10. Creating Categories This website now needs Categories, Content, People, and Posts Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

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54. 11. Add Content – Custom Modules Add Custom Modules Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo (for this demo creating 5 custom modules) Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

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65. Order the left modules Order the right modules 12. Order the custom modules Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

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69. 13. Add People Invite others to join Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo (for this demo inviting 1 person) Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

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72. (for this demo creating 3 posts) 1)Social Media Tools Week 2)Social Computing Videos 3)Social Relationship Management Defined 14. Creating Posts Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

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76. 1)Social Media Tools Week 2)Social Computing Videos 3)Social Relationship Management Defined Review of the 3 posts just created Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

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80. Review the Homepage Social Media Tools Building Websites and Web Communities Building a company blog presence WordFrame Demo Note our previous invite has been accepted and Mark has added a post Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo WordFrame, an ITBrix product.

81. More Homepage… Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo

82. More Homepage… Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo

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84. Building a company blog presence WordFrame Demo Denovaco.com tom.swift@denovaco.com Tom Swift Denovaco Service Director XeeSM.com/TomSwift Web Media GroupBuilding Web Communities @TomSwift presented by Tom Swift Wednesday Nov 18, 2009: 10:45 AM (PST) – 11:30 AM Social Media Tools Building Websites and Web Communities Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo See the live website created with this demo… http://informationcenters.org/socialmediatools