MIKE STOKO [ ASUG INSTALLATION MEMBER MEMBER SINCE: 2003 BOB GAUTHIER [ ASUG ASSOCIATE MEMBER MEMBER SINCE:1998 CHRISTINA CRONE [ ASUG INSTALLATION MEMBER MEMBER SINCE: 1999 [ ] 2010 ASUG Annual Conference Program Facilitator Call

Real Experience. Real Advantage. [ Roles and Responsibilities  Recommend topics  Review and select abstracts  Complete the entire ranking grid process  Review presentations  Represent ASUG at the conference and to speakers

Real Experience. Real Advantage. [ 2010 ASUG Annual Conference Critical Dates  The Call for Speakers will be open from Monday, November 2, 2009 to Sunday, November 29, 2009  The 2010 ASUG Annual Conference will be held in the Orange County Convention Center, in Orlando FL, Sunday, May 16- Wednesday, May 19, 2010  YRC and Program Committee Volunteer Meeting, tentatively planned for Sunday, January 24, 2010 and Monday, January 25, 2010 in Atlanta, GA  Receive and complete the ranking grids in early to mid December 2009  Target date to launch the schedule is early to mid February 2010

MIKE STOKO [ ASUG INSTALLATION MEMBER MEMBER SINCE: 2003 BOB GAUTHIER [ ASUG ASSOCIATE MEMBER MEMBER SINCE:1998 CHRISTINA CRONE [ ASUG INSTALLATION MEMBER MEMBER SINCE: 1999 [ ] 2010 ASUG Annual Conference Program Strategy

Real Experience. Real Advantage. [ Why Do Attendees Come? CategoryScale2009 Reasons for Attending Top 5  Gain knowledge regarding SAP products, services, or solutions and how they can enhance my business  Understand SAP's vision and strategy for the future and how it aligns with my business strategy  Learn how other companies are using SAP solutions to accelerate innovation, energize growth, and achieve clarity  Network with other attendees in my industry or line of business who have similar business issues and/or SAP solutions  Discover how SAP solutions address trends, resolve issues, and support best practices in my industry Content is the main reason for attending

Real Experience. Real Advantage. [ Content Analysis MeasureCombinedBreakdown ASUG Annual Conference / SAPPHIRE Number of sessions696 (17% fewer than 2008) 506 ASUG (411 breakouts + 95 other) 129 SAPPHIRE (99 theater + 30 other) 61 Exhibitor sessions Average session attendance ASUG 43 SAPPHIRE 63 Exhibitor Sessions with fewer than 25 attendees 246 (35% of total) 204 ASUG 29 SAPPHIRE 13 Exhibitor Session Quality ASUG 3.91 SAPPHIRE 3.51 Exhibitor Sessions rated below 3.5 (good/excellent) 127 (18% of total) 84 ASUG 16 SAPPHIRE 27 Exhibitor Far too many sessions had low attendance Too many sessions had low quality ratings

Real Experience. Real Advantage. [ 226 Content-Related Comments, Over 80% Fall Under 4 Themes

Real Experience. Real Advantage. [ Overall Summary of Feedback  Content is the main reason for attending  Far too many sessions had low attendance  Too many sessions had low quality ratings  Attendee comments  Difficult to find content  Poor content / not topic I wanted  Too general / too much marketing  Need more time for sessions

Real Experience. Real Advantage. [ 2009 ASUG Annual Conference – Evaluation Results  Overall Total Conference Attendance continues to decrease  2007 – 15,150  2008 – 14,751  2009 – 9,793  Mean Session Attendance: 30  Overall Session Mean: 3.76/5  Overall Content Quality Mean: 3.66/5  Topic Relevance to Attendee’s Company Mean: 3.8/5  Presentation Match Expectations Mean: 3.8/5

Real Experience. Real Advantage. [ 2009 ASUG Annual Conference – Evaluation Results  Overall Attendance  32% had less than 25 attendees  68% had attendees  27% had 45+  Highest Attended Sessions (across three days)  BITI 1992 out of 57 total sessions  Avg 35 attendees per session  SCM 1385 – out of 53 total sessions  Avg 26 attendees per session  BI 1346 – out of 36 total sessions  Avg 37 attendees per session  Finance 905 – out of 28 total sessions  Avg 32 attendees per session  Lowest Attended Sessions (across three days)  Healthcare 27 – out of 3 total sessions  Avg 9 attendees per session  Consumer Products 40 – out of 1 session  CISUG 78 – out of 3 total sessions  Avg 26 attendees per session  Wholesale and Utilities 89 – out of 16 total sessions  Avg 6 attendees per session  Overall Ratings  In 2009 the mean rating of educational sessions was rated 3.76 on a 5 point scale.  2009 mean rating has improved over 2008 (3.61) due to implementation of updated ranking grids and phone screens to select content as part of the ADDIE process.  Goal for 2010 session rating or above

Real Experience. Real Advantage. [ 2009 Executive Summary – Evaluation Results Chart Notes/Comments: BusinessObjects sessions are included in the Business Intelligence Community.

Real Experience. Real Advantage. [ 2009 Executive Summary – Evaluation Results Chart Notes/Comments: Most Communities have their peak attendance in A zero in attendance reflects that Community did not exist that year or attendance was not tracked. BITI, SCM and BI have been consistently total attendees for the past 3 years. ASUG Annual Conference Attendance Comparison Chart Community Attendance 2009 Attend 2008 Attend 2007 Attend 2009 Attend Attend Attend HC CP CIS HT UTBenWS SME AFS EAM RetPSHO SM InflEACMPort HCM PLMS&SFIBISCMBITI

Real Experience. Real Advantage. [ 2009 Executive Summary – Evaluation Results Chart Notes/Comments: 0-5 point scale  Overall Mean = mean score of rating of content relevancy, quality of content and matching attendee expectations.  Overall Quality = rating of quality of session content  The 2009 mean rating (3.76) has improved from 2008 (3.61) due to implementation of updated ranking grids and phone screening to content selection as part of the ADDIE process.  Small/Midsize Enterprises ranks consistently the highest (4.0 and above) in both overall quality and mean; Healthcare consistently ranks lowest (3.0 or below) Overall Quality and Overall Mean Comparison by Community Community Rating Overall Qual Overall Mean Overall Qual Overall Mean HC CPCP CISPortBenHTRTBIPLMAFSSCMEAMHCMPSUTS&SFIBITIEACMWSHO SM InflSME

Real Experience. Real Advantage. [ 2009 Executive Summary – Evaluation Results Chart Notes/Comments: Chart shows the percent of session in each Community that were rated a 4 or higher for quality content. This is based on a 5 point scale.  The following 4 content areas had 50% of their sessions ranked 4.0 or above:  Apparel & Footwear Solutions  Small/Midsize Enterprise  Customer Management  Influence

Real Experience. Real Advantage. [ 2009 Executive Summary – Evaluation Results Chart Notes/Comments: This chart indicates the percentage of sessions by community that were rated highest in terms of presentation matching expectations. May reflect content selection, abstract description, marketing, and quality of the speaker.

Real Experience. Real Advantage. [ 2009 Executive Summary – Evaluation Results Chart Notes/Comments: This chart indicates the total attendance per Community versus the total number of sessions per Community ASUG Annual Conference Mean Attendance and Number of Sessions Comparison Community Number Mean 15 Min Attend # of Sessions Mean 15 Min Attend # of Sessions BIPLMS&SEA BITI InflHO HC AFS BenCIS CM CP EAMPortFI HCM HTPSRetSCMSME SMUT WS

Real Experience. Real Advantage. [ Recommendations for 2010*  Make it easier for attendees to find content they want  Redesign agenda builder and daily planner to support attendee’s education goals, more focus on quality of session metadata  Clarify and simplify session types, tracks, “other” sessions  Reduce number of sessions in parallel  Fewer concurrent activities competing for attendees’ attention  Enable attendees to enjoy more of the content they want  More session times in agenda footprint  More interactive sessions e.g. hands-on  Reduce number of low-attendance sessions  Reduce total number of sessions  Use attendance data to allocate number of sessions  Reduce number of low-quality sessions  More sessions with product education, fewer project overviews  Vet speakers for presentation skills *Currently reviewing viability of recommendations with SAP team.

Real Experience. Real Advantage. [ 2010 ASUG Education Program Strategy  2010 ASUG Program Goals*  Increase number of sessions from 9 to 11  Less time between sessions; shorter sessions  Decrease number of keynotes  Reduce number of concurrent sessions from ~60 to ~40  Provide attendees with more targeted content approach  Lessen the number of content choices for attendees  Increase quality of the content  Target specific content not received via call for speakers  More deliberate abstract descriptions to clearly lay out expectations of each session  Increase overall session rating from 3.7 to 4.0 or above  More focused approach on overall content design  Further enhance speaker development *Reviewing viability within ASUG Annual Conference and SAPPHIRE Agenda footprint.

Real Experience. Real Advantage. [ 2010 ASUG Education Program Strategy  2010 ASUG Program – Timeline  Call for Speakers  ASUG Nov 2 – Nov 30  SAPPHIRE Nov 24 – Jan 14  Session Info Posted  ASUG – Feb 8  SAPPHIRE Feb 25  Agenda builder  Mar 2

Real Experience. Real Advantage. [ Challenges  Attendance continues to decline for both events  Attendee feedback indicates there is too much content and activities happening  Too many sessions have low attendance  Request 5-6 volunteers for a taskforce to help create options to meet these goals for 2010

Real Experience. Real Advantage. [ 2010 ASUG Education Program Strategy QUESTIONS?

Real Experience. Real Advantage. [ ] Thank you for participating