Partners for Success: A LexisNexis Customized Solutions Case Study An Internet Librarian 2002 Presentation Presenters Joseph Reilly Information Professional Consultant LexisNexis Karen Sunderland Product Marketing Manager Lightbridge Kimberly Savilonis Marketing Research Manager GE Franchise Finance Kathy Malone Enterprise Applications Consultant LexisNexis

Who is LIGHTBRIDGE? Who is LexisNexis?

LexisNexis LexisNexis TM is the global leader in comprehensive and authoritative legal, news and business information and tailored applications. Its online services combine searchable access to over three billion documents from thousands of sources. A member of Reed Elsevier plc, LexisNexis is headquartered in Dayton, Ohio, and does business in 100 countries with 12,000 employees worldwide. The company offers an extensive range of products and customized tools that address job-specific and organization-wide information needs, driving productivity and confident decision-making. LexisNexis recently was named one of KM World magazine's "Top 100 Companies in Knowledge Management.“

Lightbridge Lightbridge is a global enabler of mobile business solutions, offering communications providers products and services that are designed to increase revenue, productivity and customer loyalty. Building on its heritage in the wireless communications arena, Lightbridge integrates a reliable infrastructure for the mobile business economy that supports the complete customer lifecycle, including customer acquisition, risk management, prepay and replenishment, and customer relationship management and retention.

Identifying the problem No formal research unit or dedicated staff No time! Cost of vendors and outsourcing research

Lightbridge Needs Timely information on clients and competitors Updates on regulatory trends impacting the wireless industry Industry trends Deep research/due diligence capacity

The Challenge Delivering easy-access intelligence briefings for Managers of the following departments: Product Management Sales/Business Development Marketing Investor Relations Executive Team

Proposed Solution Co-branded Interface for the Lightbridge Intranet featuring –Customized Searches in an easy- access environment –Access to nexis.com for deep research Team of Consultants (Librarian, Attorney, Technical) 24/7 Customer Service

The Outcome Over 100 customized searches neatly organized for easy navigation

The Benefit$ Substantial increase in internal knowledge sharing Strong client awareness during road shows Access to critical regulatory changes Improved lead generation for sales team

Who is GEFF?

GEFF GE Commercial Equipment Financing (CEF), a unit of GE, provides innovative financial solutions to help businesses of all sizes worldwide grow and operate more efficiently. CEF's portfolio includes more than 90 different collateral types, including trucks and trailers, corporate aircraft, manufacturing facilities, commercial real estate, and construction, medical and office equipment. GE is a diversified services, technology and manufacturing company with operations worldwide.

Customer Needs GEFF has been a LexisNexis customer since 1998 GEFF needed a trusted informational source to accomplish the following: - Investigate and validate potential customers - Monitor conditions in key vertical markets (Restaurants, C-Store, Hospitality and Automotive Aftermarket) Prior to using LexisNexis, GEFF relied on the Internet, trade publications and other niche industry sources

Customer Dilemma LexisNexis provided the content depth needed to enhance the business decision making process, but the classic “off-the-shelf” web interface did not adequately solve the need for an “easy-to-use” efficient tool for all end users.

Customer Solution LexisNexis & GEFF recognized the need for an easy-to-use efficient web tool The steps included: –together outlined both the informational needs and the research process used by Marketing Research and Risk –jointly designed and developed a customized web tool reflecting GEFF’s specific needs –continually assess, test and improve the tool

Customer End Result GEFF has: Customized interface which LN can enhance to include new sources and address changes in business practices and processes Ready-made tool for new associates, reducing training time and costs, thereby improving employees’ productivity One consistent source of information across various departments Access to sources, otherwise not used

Customer End Result

Conclusion The power of cooperative collaboration: Customization + Technology + Service = Genuine Partnership and SUCCESS!!

For Additional Information Kimberly Savilonis Marketing Research Manager GE Franchise Finance N. Perimeter Drive Scottsdale, AZ Kathy Malone E-Applications Consultant LexisNexis 257 Edgehill Drive San Carlos, CA