Welcome to your music business

So what do you need to do to get started? PLAN & ORGANISE Otherwise you may never get started and even if you do, the business will be doomed to fail

Some things need to happen now... Appoint the management positions Delegate tasks and actions Draw up a schedule Write up a budget Design a communication strategy …and it’s all up to your business team

Appoint the management positions Business Manager: Leads the team, Initiates action and keeps the business on track. A good leader brings out the best in the individual team members and doesn’t take over. The business manager is fully accountable for the efficiency of the business. Booking Manager: Liaises with the venues and the artists. Fully accountable for the confirmed and contracted lineup, (including bands, soloists, DJ’s, fire twirlers, whatever) and the venue. Will assist Marketing or Admin Manager. Administration Manager: Keeps all the information for the business in order and easily accessible. Works with the Business Manager on the master budget and master schedule. Accountable for all record keeping and communication systems. Marketing Manager: In charge of all the advertising, publicity and promotion as well as ensuring the final product (or event) meets the needs/ demand of the target market. Accountable for the public and industry profiling of the product. Production Manager: Runs everything on the night and that which relates to the running on the night. Staffing, PA, Lights, Staging, Security, Signage, Load in, Sound check, Running times and Pack up. Will assist Marketing or Admin Manager.

Delegate tasks and actions Everyone in the business is Responsible for their own… Processes Budget Reporting Record keeping

The motto of our business is… DO DELEGATE or DIE

THE ARTIST Find the appropriate contact person & details for the artist Find the appropriate contact person & details for the artist Pitch the event idea and get an expression of interest from the artists or an idea of availability Pitch the event idea and get an expression of interest from the artists or an idea of availability Confirm booking details including venue, date, lineup time and fee Confirm booking details including venue, date, lineup time and fee Contract each artist. Contract each artist. Send artist worksheet. Send artist worksheet. Collect the artist stage plan & production specs for the production manager Collect the artist stage plan & production specs for the production manager Collect the artist biography, CD and press photographs for the marketing manager Collect the artist biography, CD and press photographs for the marketing manager THE VENUE Research venue hours & band format Research venue hours & band format Find the appropriate contact details for the venue booker Find the appropriate contact details for the venue booker Pitch the event idea and get an idea of available dates Pitch the event idea and get an idea of available dates Review dates in relation to artist availability Review dates in relation to artist availability Review lineup in consultation with the venue Review lineup in consultation with the venue Confirm conditions with the venue & send booking agreement Confirm conditions with the venue & send booking agreement Get appropriate venue production contact details for production manager Get appropriate venue production contact details for production manager Booking

Administration 1. Schedule meetings 2. Keep copies of all agendas, minutes and other relevant paperwork 3. Creates contracts & other paperwork in conjunction with relevant group members 4. Consolidate the expenses budget 5. Develop income projections & funding options 6. Administer & file all invoices and receipts 7. Consolidates budget management 8. Write sponsorship proposals & funding applications 9. Aquit funding where required 10. Monitor the event schedule 11. Coordinate ticketing 12. Coordinate licensing issues (Alcohol, APRA) and insurance (Public liability)

Marketing 1. Write the promotional schedule 2. Write, send and follow up media releases & gig guide info 3. Book, script & contract radio ads 4. Book & brief the graphic artist for press advertising artwork & print promotion (posters, flyers, etc) 5. Deliver artwork to printers and collect the print promotion 6. Coordinate the distribution of print promotion 7. Book & contract press advertising 8. Coordinate on-line promotion strategies (Social network sites, e-zines, etc.) 9. Book radio interviews 10. Distribute band photographs 11. Distribute recordings to radio 12. Coordinate industry liaison 13. Co-ordinate other forms of promotion

Production 1. Inspect the venue/ site for artist parking, load-in access, band storage areas, band room, performance spaces, power (3 phase and mains) 2. Book and contract concert lighting, staging, PA, delivery and relevant staff 3. Book & brief the door staff, merch staff, stage manager, security & runner 4. Coordinate the production specs for the artists 5. Confirm load in & sound check times with the venue & the artist 6. Coordinate venue sponsorship signage 7. Create & distribute running times & door-sheets 8. Liaise with the venue in-house engineer & lighting operator 9. Create a venue floor plan including safety devices and exits 10. Book and confirm the photographer &/ or video camera operator 11. Manage the technical production assistants (Diploma students) 12. Coordinate transport arrangements for staff & artists (where relevant)

Draw up a schedule Timeframes: How long does each task go for? Use a Gantt Chart to organise each section Time Line : When does the whole project start and finish? This is an easy place to start the ball rolling Deadlines: What specific dates do specific actions need to be completed by? Create the daily schedule You set all of these!! Don’t wait around

Scheduling Activity In your teams create the schedule using Timelines, Timeframes and Deadlines Guarantee: You will be happier that you did