1. Organising an Event Unit 13 Applied Business
Taylor Made Limited

2. Planning The Event

3. The Proposal
Based on Primary and Secondary Research findings, it was decided to set up and run a Private Limited Company retailing ‘Gourmet Popcorn’ products.
It has been agreed to launch the ‘Practice Company’,
Taylor Made Popcorn Limited at the United Kingdom International Trade Fair for Practice Firms on January 23rd This will also enable employees to enjoy the experience of setting up a professional trade stand.

4. For additional information on SMART objectives please see appendix 1
Aims and Objectives
Aims
To set up and establish ‘Taylor Made Limited’ by 30th November 2012
To launch ‘Taylor Made Limited’ at the United Kingdom International Trade Fair on January 23rd 2013
Objectives
To get 100% of second year Advanced Business students to attend the trade fair
On 23rd January 2012 to have an operational trade stand at the trade fair
To produce advertising materials to distribute to a minimum of 100 companies also attending the trade fair
To obtain advance orders worth £50, by 3.00pm on 23rd January
To obtain feedback during the trade fair (in the form of a market research questionnaire) from five customers/companies per team member (minimum 30 questionnaires in total)
For additional information on SMART objectives please see appendix 1

5. Setting up Taylor Made Ltd
Structure and Legal Status
Memorandum and Articles of Association
Taylor Made Ltd Structure and Organisational Chart
My Role

6. Time Constraints
The date of the Trade Fair is fixed at 23rd January 2013
The Practice Company project operates from 1:15pm – 4:45pm on Wednesdays only. All activities and requirements must be met in this time.
The actual Trade Stand area for Taylor Made Ltd and any transportation requirements must be booked at least one month in advance.
Primary and Secondary research must be carried out in advance of all marketing and Sales decisions.

7. For additional information on time constraints please see appendix 2
Gantt Chart
For additional information on time constraints please see appendix 2

8. Reliable TransportOperator Limited Transportation Space on Coach
Physical Constraints
Display
Stand
Reliable TransportOperator
Trade Fair
Registration
Physical Resources
Products
Space of
3m x 3m at Trade Fair
Limited Transportation Space on Coach
Marketing Materials
Contingency Plan

9. Legal Constraints Contract Law - Negligence
Health and Safety Legislation
– including ‘Risk Assessment’
– including ‘Insurance Considerations’

10. Budgetary Constraints
Fixed and variable costs
Sources of Finance
Projected Costs
Cashflow Forecast

11. Preparation Who is responsible for what?
Marketing – dynamic Trade Stand, all ‘promotional’ materials
Finance – budgets, payment processes
Sales – catalogue, Sales targets, Sales pitch
Purchasing – stock, raw materials for resources
Human Resources – who is doing what and when?

12. Preparation Who is responsible for what? Continued…
Transport – booking the coach
Venue – booking the venue
Resources – are they ready, are there enough?

13. Staging The Event

14. Management Who is accountable for what?
Ensuring Taylor Made are ready for the launch on 23rd January
The ‘paperwork’
Setting targets
Packing the ‘business’ and transporting the ‘team’ to the venue
Organising and operating the Trade Stand on the day
Meeting Customers and Suppliers

15. Management Who is accountable for what? Continued...
Feedback from customers
Monitoring targets
Setting promotions
Photographs

16. Evaluation of the Event

17. Refer back to Aims and Objectives
Did we succeed? – how do you know?
Did we fail? – how do you know?
What did the customers say?
What did the Judges say?
Recommendations