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Mobile Publishing AEDE Zaragoza November 24, 2005 Ali Fenwick Marketing & Communications Manager, Netsize Netherlands

© Netsize All rights reserved - About Netsize Europe’s #1 Mobile Services Enabler Messaging: SMS, MMS Mobile multimedia: WAP, i-mode Handset applets: Java, Symbian Mobile data: GSM CSD, GPRS, UMTS, Wi-FiMarkets Mobile Entertainment Mobile Marketing & Branding Mobile Business SolutionsSolutions Infrastructure & Billing Applications & Content Service Management Key Figures 18 offices, 200 employees Revenues: € 75m (2004), € 100m (2005 target) ~800 active customers Fastest growing mobile technology company in Europe

© Netsize All rights reserved - Mobile Value Chain CRM Content Owner Content Publisher Connection Billing Services Applications Consulting

© Netsize All rights reserved - Mobile Publishing

© Netsize All rights reserved - Global Mobile Penetration Rate Source: Netsize Guide 2005

© Netsize All rights reserved - The Market Reality GSMGPRSWiFi, UMTS “Rich” web, audio/video “Simple” web (WAP, i-mode), MMS, chat Voice, data (SMS), text-only Mobile users

© Netsize All rights reserved - The New Swiss Army Knife The mobile phone is a: Phone Compass Navigation system Beeper Fashion accessory Gaming console TV set Web browser Camera Music player client Scanner Wallet Remote control … and much more to come Personal Always on, always available Everyday item

© Netsize All rights reserved - Issues facing the publishing world “Hard to reach a younger audience” “Newspaper subscriptions are decreasing” “Hardly any interaction with our readers” “Online publishing generates hardly any revenue!”

© Netsize All rights reserved - Going Mobile “Going Mobile” is all about adding value Information Location Time Relevance Interaction Permission … to increase consumer’s willingness to pay

© Netsize All rights reserved - Mobile Solutions for printed media SMS / MMS / Video alerts & related news services Publish news on your mobile internet site using different business models to bill for your content (pay per use, subscription, free) Interactive services around print campaigns Allow reader news submission and editorial comments Build profiles of your audience for marketing or advertising campaigns Mobile games, ringtones, quizzes, voting and surveys

Confidential. © Netsize 2004, all rights reserved. The Mobile Internet Opportunity MEDIA (TV, radio, web) PRODUCERS (Music, publishing) A NEW BROADCAST CHANNEL ADVERTISERS (Services, industries) A NEW CRM / COMM CHANNEL A NEW DISTRIBUTION CHANNEL

© Netsize All rights reserved - Mobile Internet PDAs and Smartphones Standard mobile phones WAP 1.2 / 2.0 Symbian Simpel display Lots of Premium services HTML Windows IE look & feel Mainly free sites don’t sustain wap push functionality

© Netsize All rights reserved - El Pais goes mobile Symbian based phone: 90%> of the market Windows based PDA/MDA: Internet Explorer look and feel

© Netsize All rights reserved - — Text START MAXIMMAG to gets you Maxim Mobile Monthly for only 75p per week, re-billed every 2 weeks at £1.50 with unlimited access to the mobile mag, with pay-by-download for wallpapers and tones. To cancel, text STOP MAXIMMAG to OR — Text GO MAXIM to gets you a link to Maxim Mobile Pay-as-You-Go pay- by-download for wallpapers and tones, only £1.50 each! CHECK IT OUT!

© Netsize All rights reserved - Telegraaf SMS News Alerts / on portal news sites

© Netsize All rights reserved - OCASIÃO classfieds paper  OCASIÃO is a classified advertising newspaper, with person to person ad's. It is published on Thursdays and it's sold at news stand all over Portugal. A Premium SMS service enabling end-users to send in the text of their advertisement. The end-users send their classified ad's via SMS to OCASIÃO (Short code 4747), and after that each text is published in both Online and Offline editions. Solution Situation Ocasião wanted an automated solution that would help them increase the amount of advertisments in their online and offline media. And at the same time increase the business efficiency.

Confidential. © Netsize 2004, all rights reserved. Citizen Journalism London Bombing Pictures Mark New Role for Camera Phones “ The images that defined the media coverage of the July 7 London terrorist bombings, which claimed more than 50 lives, came not from professional news crews but from everyday people ” “ The BBC said it received around 30 video clips from members of the public and more than 300 s containing an average of three images each on the day of the attacks. TV news channels, meanwhile, aired cell phone video footage within half an hour of the explosions ” James Owen for national geographic news - July 11, 2005

© Netsize All rights reserved - Up-sell / Cross-sell SMS CONCERT to 2010 and receive FT concert guide. €0,25 prm, max 2 messages. SMS CONCERT to 2010 and receive FT concert guide. €0,25 prm, max 2 messages. Shakira, Friday 14/ u, Ahoy – Rotterdam Shakira logo on your mobile?: sms LOGO SHAKIRA to €1,10 prm. Shakira, vrijdag 14/ u Ahoy’ R’dam Shakira logo

© Netsize All rights reserved - SMS Advertising Solution SMS-to-Me works with partners that announce SMS-to-Me DM solution via their media End users subscribe (MOP with sex, date of birth, area code) to receive free SMS offers (opt-in, limited number of SMS) Other companies can use Dbase to send offers as well SMS-to-Me Business Case

© Netsize All rights reserved - Conclusion Distribute your content (news, entertainment, sports, weather, stock index) to your readers anytime anywhere Earn extra revenue by selling value added content (logo’s, ringtones, quizzes, chat, voting, polls) Collect important data on your audience (when, how, what, etc) Distribute personalised content and reach a younger audience Use various business models to charge for your content Mobile Publishing is the future for all printed media

© Netsize All rights reserved - For More Information For more information, contact: Netsize office in your country Phone: Download the Netsize Guide Web:

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