League/LSC Conference Call Wednesday, September 16, 2009

Agenda Top LSC’s What’s New –Chrysler –THOR RV –Allied Moving and Storage –Lending Update Sprint –New Supporting Leagues –2009 Incentive Checks –Renewal Forms Online Online Marketing Campaign Sample Marketing Kits to Leagues Second Quarter IIA Incentive Checks Overcoming Objections Best Practices/Success Stories League Communication Schedule

Top LSC’s Auto SalesSprint Supporting Credit Unions Texas24,631California/Nevada33 Michigan16,851Texas32 Florida/Alabama11,715Florida30 California/Nevada9,402Pennsylvania27 Pennsylvania8,834New Jersey24

What’s New Chrysler –Exclusive Credit Union Member Discounts resume October 1. Details to be released as soon as they are available –IIA is one of a select few affinity partnerships that Chrysler will continue through 2010

What’s New THOR RV –21 sales recorded in first two weeks of program CrossRoads – 2 Dutchmen – 15 Four Winds – 4 In 15 states: AZ, ID, MI, MN, MS, ND, NY, OK, PA, TN, TX, UT, VA, VT, WA –Nearly 1,000 members visited the THOR Savings page on lovemycreditunionl.org

What’s New 10 members have requested quotes to date 9 quotes for Interstate moves Nearly 100 member visits to the Allied Save Page on lovemycreditunion.org

Average FICO Scores Drop Demand for vehicles has increased as consumers have taken advantage of rebates and other incentives Lenders relax credit or re-enter market to seek to generate new auto loans Impact on Credit Unions - Minimal: –Credit union members tend to have higher average credit scores than other consumers, so credit unions have not experienced as much of a decline in their average credit scores. –Credit unions have maintained a steady auto loan volume throughout 2009, so they haven’t felt pressured to lower their lending standards to generate new loans. Source: CNW Market Research

CUs Grow Point-of- Purchase Balances CU point of purchase auto loans increased 2.8 percent Q2 09 over Q2 08 and now total $77.1 billion Point of purchase auto loans make up 41 percent of all total auto loans Credit unions continue to increase their point of purchase auto lending balances through increased partnerships with automakers and dealers. As domestic automakers, such as GM and Chrysler, restructure, credit unions provide them with the funds they need to provide auto loans to members Source: Callahan’s Peer to Peer $ Billions

Sprint The following Leagues/LSCs have partnered with us to market the Sprint CU Member Discount Plan. New partners as of Jan 1, 2009 are in bold. AlabamaMassachusettsOregon ArkansasMinnesotaPennsylvania ArizonaMissouriRhode Island CaliforniaNew HampshireTexas ConnecticutNew JerseyUtah DelawareNew MexicoWashington FloridaNevada HawaiiNew York IndianaOhio

Sprint Incentive Checks for the Contract Year will be mailed out in early December. –Last year, almost $2M in incentives was distributed to the credit union community, split between credit unions and LSCs. –We expect to exceed this amount this year. Renewal Forms available Online –Credit unions can renew and schedule a mailing by downloading the form at –New credit unions can sign up to participate at any time.

Online Marketing Campaign Comprehensive online advertising to run September through Year-end Plan includes –Online advertising on key sites –Key word search optimization –Social media through Twitter, Facebook, Blogger and YouTube, etc. Promotes vehicle discount programs Compliments free marketing kits $975,000 spend –70% on advertising –30% on search sites

Marketing Kits Free Marketing Kits will be mailed directly to all supporting credit unions the week of 9/14/09 LSC’s will receive a sample kit that includes: Printed Materials: –(2) 8.5” x 11” Teller Posters: 1 GM Version and 1 Chrysler version –(200) Lobby inserts promoting both vehicle brands Additional materials –Marketing CD Containing: »Teller Poster »Publication Ads »Web Banners »Web Site Homepage Content » Copy »Newsletter Copy Only 683 credit union’s have ordered the free statement inserts. LSC’s should promote the use of the inserts to their credit unions which can be ordered online at:

Second Quarter Incentive Checks Eligible payments to LSC’s exceeds $130,000 LSC payments are based on meeting the following minimal requirements: –Solicit credit union sign-up in IIA –Distribute all IIA communications to credit unions (newsletters, blasts, etc.) –Prominently promote IIA on league web site Prior to payment, CUcorp will audit web sites for compliance in order to meet GM/Chrysler contractual agreements 2 nd Qtr payments will be sent in October

Overcoming Objections Sprint Credit Union – We only promote core credit union products Response – By partnering on the Sprint Credit Union Member Discount Program, you are not promoting a product, but rather a discount. You are simply letting your members know that if they use Sprint services, they can save 10% on recurring charges and have their activation fees waived and receive free upgrades. The credit union does not sell Sprint.

Overcoming Objections IIA Discounts Credit Union – We offer Visa and they offer discounts too. So we already have a discount program. Response – While it may be true that your members can take advantage of discounts offered by VISA, those discounts are not specific to credit union members, they are simply discounts offered to consumers. The discounts offered through IIA are only offered to credit union members. The general public does not receive those discounts. So, in addition to helping save your members money, you are also adding value to being a member of your credit union. Why would you not want to let your members know there are various ways they can save money simply because they are a member of your credit union?

Best Practices/Success Stories

Future League Communications League Conference Calls (Wednesday’s at 3 pm EST) –October 14 –November 11 –December 16 Access: –Phone: –ID: IIA Newsletter (First Friday of every month) –October –November –December