1. League/LSC Conference Call
Wednesday, July 14, 2010 1

2. Contents Top LSC’s Credit Union Agreement Status League Spot Light
What’s New
AutoNation
CU Difference/On-line media
Updates
Shop America
CU Benefits Express Campaign
Allied Van Lines
DIRECTV
Sprint
Cadillac
2010 LSC Communication Schedule 2

3. Top LSC’s January – June 2010
Auto Sales
Sprint Supporting Credit Unions
Texas
11,237
Illinois 45
Florida/Alabama
4,731
Pennsylvania 36
3,230
California/Nevada 31
3,228
New Jersey 24
New York
2,982
Tennessee
WOW!

4. Agreement Status Follow Up With Your Credit Unions!
Program (Thru 5/16/10)
Big Ticket
Sprint
Member Rewards
Sign-Up Level
1,868
N/A
1,855
Endorsement Level
407
854
340
Total Supporting CU’s
2,275
2,195
Check on the status of your credit unions with the League Reports at:
Help make sure your Big Ticket endorsing credit unions are paid by reminding them to:
Provide a copy of their Quarterly Newsletter articles
Insure the new trademarked IIA web banner is prominently displayed on their CU home page
Second Quarter Materials due by 7/31/2010
Materials can be sent via to
It’s not too late for credit unions to send in agreements to qualify for 3rd and 4th quarter payouts. Agreements are due by 7/31
Agreements available at:

5. League Spotlight
Regional Directors targeted Top 100 credit unions for Sprint meetings
Sprint Credit Union mailings
Sprint presented at all chapter meetings
3 sales representatives calling on credit unions over $10M in assets
Credit unions are looking for income - Reps develop and review potential payout schedules for CU’s
League uses all forms of marketing to promote IIA
Just signed partner agreement with Member Rewards

6. What’s New AutoNation Direct Pre-Owned Vehicle Program
Credit union members will be walked through the entire purchase process
Assist members to make educated purchase decisions
Provide reasons to see their credit union first for exclusive financing
Assist with unbiased, expert information
Provide a positive Member experience
Improve the car shopping process
What makes AutoNation Direct different?
Up front pricing with discounts ranging from 5% to 15% from publicly published prices
Thousands of pre-owned vehicles in stock
Certified pre-owned come with 3 day, 150 mile money back guarantee and 60-day, unlimited mile power train warranty
Members receive high level of customized service throughout sales process
Online, over the phone or at the dealership
Shop without leaving home or office
Delivery at credit union or dealership
Delivery process takes less than an hour

7. What’s New AutoNation Pre-Owned Vehicle Program (Con’t.)
A pilot launch will be rolled out beginning September 1, 2010 in the California, Colorado and Florida Markets
Once the pilot launch is complete, the AutoNation Direct credit union member discount program will be extended in phases to additional markets in Arizona, Georgia, Nevada, Washington then in Alabama Illinois, Maryland, Minnesota, Ohio, Tennessee, Texas, and Virginia
What should affected credit unions do to be ready for launch?
Market the program and encourage members to come in and get prequalified
Mine data and identify those eligible members who are in market and provide them with a preapproval including low rates
Identify and market to members with existing home equity lines of credit

8. What’s New Media Campaigns Supporting Invest in America
CU Difference Campaign 
Two television and two radio spots developed for Michigan promoting the credit union advantage over big banks and Wall Street titled “Own Your Money” and “Invest in America”
Click on the following link to view all of these impactful spots
If your League is interested in using any of these spots, please contact Maureen Lafrinere at or by phone at ext. 242.
IIA online media campaign in development
3rd qtr 2010 timeframe
Significant spending support to build on last year’s successful campaign
Includes display and search advertising along with direct marketing

9. Updates Shop America On-line Mall Opened in June!
Over 7,000 members visited Shop America
1,700 members created an account
Many popular stores added including:
It’s as easy as:
Click – The Shop America logo from
Shop – Over 1,200 popular on-line merchants
Save – With daily specials plus earn cash back
Details at:
Marketing Materials at:
Dillards
Online Shoes
Stubhub
Home Depot
Overstock.com
Target
Nordstrom
REI
Walmart

10. Updates CU Benefits July and August Promotion
IIA is using a summertime theme to promote the medical and lifestyle benefits available through CU Benefits Express
Campaign focused on dental and vision exams as well as recreational discounts
Opted-in members will receive blasts
IIA communications (Newsletters, Blogs, etc.) will focus on increasing awareness
For details visit:

11. Updates Encourage Credit Unions to Market “Moving Days” Promotion
Spring and summer are the most popular times to move as members look to get settled in before the school year starts
Credit unions are encouraged to utilize the template or other means to promote Allied Van Lines (marketing materials found at:
Marketing Tip
Moving is a time when members also evaluate their entertainment options. So why not promote both Allied Van Lines and DIRECTV together!

12. Updates DIRECTV Offers Free HD & Whole Home DVR Service!
Two ways for new subscribers to subscribe to DIRECTV through IIA
Follow links and complete order on-line
Provide contact information and have a DIRECTV representative call
IIA discount layers on top of current public offers from DIRECTV
Get Free HD for life!  (New subscribers only. Choice package and above. Requires auto bill pay and HD Access).
Whole home DVR benefits:
Record and watch shows from any HD receiver with a single HD DVR
Record 2 shows while watching 2 others
Manage your DVR playlist from any room
Get 2 times more DVR space than cable
Members save by eliminating the need for multiple DVR’s
For complete details visit:

13. Updates Inventory Planet $25 Coupon
July – August 31, Sprint is offering an additional $25 coupon to Inventory Planet with the purchase of any handset and a two-year agreement. Inventory Planet offers the most up-to-date merchandise from mobile accessories, games, gaming accessories, Bluetooth headsets, special products and more
Gear up for the 2010/2011 Contract Year
The Sprint contract year runs from October 1, 2010 through September 30, 2011
The deadline to order October 2010 quarterly inserts is September 1, 2010
New credit unions must include a insert in their October mailing
to be eligible to earn 100% of their marketing incentive
Credit Union members have saved over $53 million
Are your credit unions providing this discount to their members?
Reach out to your credit unions supporting other IIA programs but not
Sprint and make sure they are aware of this tremendous opportunity
Act now so they can earn 100% of their marketing incentive next year 13 13

14. Updates
Cadillac will no longer offer credit union member discounts through Invest in America
As part of Cadillac’s overall brand strategy, they will no longer offer credit union member discounts as of June 30, 2010
This action does not single out Invest in America
More importantly, General Motors is very supportive of Invest in America with remaining brands Chevrolet, Buick and GMC fully committed to maintain credit union member discounts
Invest in America has updated the LoveMyCreditUnion.org website to reflect Cadillac’s departure from the program
The marketing materials developed by Invest in America do not include any specific Cadillac reference so they will be fine for continued use
We ask that you remove Cadillac from any marketing materials that your credit unions may have developed

15. Future League Communications
League Conference Calls will be held the 1st month of each quarter on Wednesday’s at 3pm EST*
October 13
Access Information
Phone:
ID:
Monthly updates via PowerPoint Presentation will be ed on:
August 18
September 15
November 17
December 15
*Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards