ITU T ELECOM W ORLD 2006: Exhibitor ’ s Meeting Mr Fernando Lagraña, Executive Manager, ITU TELECOM

ITU T ELECOM W ORLD 2006 Welcome to you all

Today ’ s Outline  Host Country Programme  Presentations detailing full range of services available at the event  Meetings with Service Providers and ITU T ELECOM  Site Visits around AsiaWorld-Expo

Today ’ s Aims  Meeting stakeholders from all sides  Exchanging pertinent information  Clarifying where we are today  Focusing our thoughts on the road ahead

ITU T ELECOM W ORLD 2006: An Overview  Theme of the event ‘ Living the Digital World ’  How ITU will ‘ realize ’ this theme  Our Vision

Event theme ‘ Living the Digital World ’  Through this theme the whole event will explore:  Technologies  Companies & Organizations  Policies  Challenges

How is ITU T ELECOM helping to realize ‘ Living the Digital World? ’  We are bringing the world ’ s top ICT names together and offering:  An Exhibition, with numerous ways to take part:  Showfloor  T ELECOM V ILLAGE  Turnkey Solution  National Pavilions  Advantage Packages

How is ITU T ELECOM helping to realize ‘ Living the Digital World ’  We are bringing the world ’ s top ICT names together and offering:  A Forum: Focusing on 3 key areas within the event theme:  Digital lifestyles  Digital Ecosystems  Digital Society  The Forum will be realized in the Exhibition through the thematic Pavilion ‘ Living the Digital World ’

How is ITU T ELECOM helping to realize ‘ Living the Digital World? ’  We are bringing the world ’ s top ICT names together and offering  Many varied and interesting networking events  High profile visibility opportunities  We are helping people to make the right connections

How is ITU T ELECOM helping to realize ‘ Living the Digital World? ’  We are ensuring that attention is drawn to the event  High profile media campaign already underway; spanning key business and industry publications  Campaign intensifying as of June 2006

W ORLD 2006 Advertising Campaign

Real Presence: Global Media Plan

Promotion: Media Placements Over 400 print ad placements in over 71 titles worldwide:  Major global titles  Industry titles Global Reach, Industry Depth Online banners on major news Websites (BusinessWeek online) Total reach: over 20M Circulation Total Value of Placements: over 5M CHF

Direct Marketing Activities  Posters  Brochures  Postcards  Visitor Information Leaflets  Forum Overview  300K+ event promotional ings Over 250K event promotional pieces printed

Direct Marketing Visitor Leaflet Forum Overview

How is ITU T ELECOM helping to realize ‘ Living the Digital World? ’  We are ensuring that global media is focused on the event  Onsite Media Centre  Interview rooms  Press conference rooms  Media List  We are helping people to make the right connections

How is ITU T ELECOM helping to realize ‘ Living the Digital World? ’  Appointment of Service Providers  AsiaWorld-Expo: Show Services  Questex: Daily Newspaper & Online News  TELECOMTV: Onsite ITU TELECOM TV Services  Pico: Technical & Show management services  Schenker: Freight  International Conference Consultants Ltd: Hotels & Transport  PC Tours& travel: Tours & Travel information  A.WorldTech: meeting rooms  Manpower: Temporary Staff

Expected Attendance at WORLD 2006 Region Industry Sector Company Type Job Function

Our Event Vision  To provide a networking platform for the global ICT industry to come together, explore the technologies driving growth and debate and shape the world ’ s ICT future.

Thank you For more information, please see: