REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 1 Online Networking Guide, 1575 Ning ® A. Introduction to Ning ® Ning Ning ® is a social networking site competing with MySpace ® and Facebook ®. Ning ® provides members the tools to create their own platform, similar to those sites, that are specific to their interests. For example, a member could create a site about "pet friendly hotels across America" where members could congregate to learn more about pet friendly hotels as well as post information they know about the topic.MySpace FacebookNing A hotel could use this platform as w ay to promote their hotel‘s market niche. For example, an eco-friendly hotel could focus their site on "green" features and connect with people interested in learning more about green features. Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 2 Online Networking Guide, 1575 Ning ® B. Ning ® Quick Facts  Ning ® offers an easy-to-use technology platform enabling you to create and join Ning ® Networks for your interests and passions. Ning  With over 1.3 million social networks created and more than 30 million registered members, millions of people every day are coming together through Ning ® to explore and express their interests, discover new interests and meet new people around shared pursuits.Ning  Ning ® also enables artists, brands and organizations to simplify and control their online presence with their own unique Ning ® Network that beautifully integrates with other social media services while providing the most direct, unique and lucrative relationship with fans, consumers and members. Ning Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 3 Online Networking Guide, 1575 Ning ® B. Ning ® Quick Fact (cont.)  Founded in October 2004, Ning ® launched the Ning ® Platform in October 2005 and Ning ® social networks in February The company is privately held.Ning Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 4 Online Networking Guide, 1575 Ning ® C. Why Use Ning ®  Creating a Ning ® network is fast and easy.Ning  There are over 4,000 new Ning ® Networks created every day, and Ning ® has a reputation for innovation and expanding on how people express themselves, develop new relationships, and share their interests and passions.Ning  For Network Creators, Ning ® empowers people to easily create, customize and grow a Ning ® Network around a unique interest or passion in minutes.Ning  Ning ® is free for users. Ning Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 5 Online Networking Guide, 1575 Ning ® D. How to Set Up Your Hotel on Ning ® To set up your free account, do the following: 1. Go to: 2. Enter a name for your social network (suggestion, your property name). 3. Now, pick your website address for Ning ® and enter it (for example, yourpropertyname.ning.com).Ning 4. Click the “create” button. 5. You’ll now be taken to the signup page. 6. Complete the signup form, enter CAPTCH and click the ‘sign up’ button. Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 6 Online Networking Guide, 1575 Ning ® D. How to Set Up Your Hotel on Ning ® (cont.) 7. You will then receive a message to verify your address. 8. Click on the verification link in the you receive. 9. You will be taken to a verification screen to enter your password. 10. Enter your password and click enter. 11. You will be taken to another page to describe your network. 12. Mark the network public. 13. Follow the instructions on the following pages which will build and design your network site. Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 7 Online Networking Guide, 1575 Ning ® D. How to Set Up Your Hotel on Ning ® (cont.) 14. Next, you will be brought to your network’s page. 15. As the network administrator, from the top navigation tool bar and the body of the page, you will be able to:  Invite members  Customize appearance  Add content  Add photos  Add videos  Add events Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 8 Online Networking Guide, 1575 Ning ® E. How to Manage Your Ning ® network To manage your Ning ® account, regularly do the following:Ning  Invite your friends, associates and family members to join.  Ask these new members to invite their friends, associates and family members.  Be creative. Design your site to reflect your hotel’s location and unique personality.  Be sure to add information about your hotel regularly. Your members are members because they want to know.  To view a sample MMI hotel’s Ning ® page, go to End

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 9 Online Networking Guide, 1575 Ning ®