Manage Regional Partnerships to Success 35 th Annual Training Conference Steven J. Lantsberger, CEDJennifer Faughn Kimberly MaeversLen Santoro Presented by

Manage Regional Partnerships to Success Opportunity High Desert Opportunity High Desert Five Communities…One Regional Vision CALED Annual Conference

Opportunity High Desert (OHD)  Adelanto  Apple Valley  Barstow  Hesperia  Victorville  Established January 2013  Public Sector Membership Only  Focus on Retail & Restaurant Attraction  Population – 450,000  8 th largest in state if compared to cities

Genesis – Why OHD?  Response to redevelopment dissolution  Common economic development goals  Need for regional “brand” or identity  Shared resources generate greater impact

Impetus of OHD  Region more impactful – demographics  Sum greater than “parts”  New projects benefit entire region  Political Impact - Legislators  Diversity of opportunities  Leverage $$$

Organization Structure City Managers AdelantoApple ValleyBarstowHesperiaVictorville Administrator (Member Staff) Governance Day-to-day oversight Economic Development Staff

Promoting OHD  Trade Shows - ICSC  Team California Membership  Outreach to Brokerage Community  Relationships with Tenant Representatives  Partnerships with Developers  Event Sponsorships  Advertising  Social Media  Website

Regional Results! May 2013 – December 2014  Development: 396,000 SF  Jobs: 830  Private Investment: $78M  Gross Sales: $92M  Property Tax: $799K  Sales Tax: $915K  Unemployment: 3.6%

Keys to Success  Defined Mission  Adopt and maintain common message  Dispense with egos and distrust  All “equal partners” – lead dissemination  Strong Leadership  Continuity of funding  Support of each other  Promote successes to community

Opportunity High Desert City of Adelanto Town of Apple Valley City of Barstow City of Hesperia City of Victorville Steven J. Lantsberger, CED/EDFP/HDFP 760/

Who We Are: CCVEDC California Central Valley Economic Development Corporation ( CCVEDC ) is a regional marketing group whose mission is to promote job creation. 8-County EDCs and PG&E  Fresno,  Kern,  Kings,  Madera,  Merced,  San Joaquin,  Stanislaus and  Tulare.

What We Do: CCVEDC CCVEDC provides businesses with the resources necessary when evaluating, planning and implementing a site location/expansion in the Central California region.  One contact for Eight Counties

The entire region works together to market the brand, “Central California…Center Yourself” through national meetings with site selectors, trade shows and a vibrant marketing plan. The comprehensive program that contacts 500 brokers per quarter and 2,000 businesses per year generates: ◦ Meetings with site selectors in national markets, and ◦ Business contacts from trade shows and events. Marketing Central California Resulting in: Community proposals generated for companies looking into a location, Site tours, and, New jobs and investment

CCVEDC markets the region at national industry trade shows such as the West Pack Show held in Anaheim and the annual Process Expo trade show in Chicago. “By being at trade shows or undertaking trade missions we’re carrying the message that we are open for business and want to help,” explains Bobby Kahn, a CCVEDC board member. Trade Shows Example of Shows WestPack Trade Show in Anaheim SIOR National Show Process Expo in Chicago New Business Contacts

CCVEDC representatives travel to major markets for meetings with national brokerage firms to discuss with site selectors, brokers and tenant reps, the value of doing business in Central California. “The fact that companies can actually make money by moving there and that the Valley has some competitive advantages from other states, I wouldn’t have thought about were it not for the face-to-face interaction of the CCEDC efforts,” comments Ed Harris, of Commercial Tenant Services in New York City. Broker Trade Missions – Los Angeles – Bay Area – Dallas – New York – Sacramento – Washington DC – Phoenix – Atlanta – Chicago – Boston Broker Meetings

CCVEDC Marketing Marketing Tools ◦ CentralCalifornia.org ◦ Real Estate Market Update ◦ Incentives Overview ◦ Electronic Newsletter ◦ Trade Show Booth ◦ Regional Data ◦ Linked In

ToursProspectsMeetings New Jobs-3yr: 1,377

Kimberly Maevers, President / CEO The Greater Antelope Valley Economic Alliance

Why GAVEA? We are the only REGIONAL economic developer for North Los Angeles and South East Kern County – We leverage the efforts of our five cities and two counties into a regional message for business Retention, Expansion and Attraction We collaborate with all 18 regional Chambers of Commerce to reach small business We actively participate with the other regional EDC’s

Our region is unique: 3000 Sq. Miles Not the Los Angeles MSA Not the Bakersfield MSA

Because of that, we work to collect the data that is specific to our region

The data we collect and the reports we create are specific to the 23 zip codes of our Region

Our Economic Round Table Report is significant because of the stories we can tell…

Our centerfold story is the headline and the sound bite we need to share… 2014 centerfold

Our allies helps us tell the story! Page 2 Beacon Economics Page 15 LA County EDC Page 18 Mid-American Solar Page 21 Tehachapi’s friends of Agribusiness Pages MSET Pages Our Aerospace / Aviation experts Pages Real estate professionals Pages Cities, Counties, Chambers, Visitor and Tourism

Public – Private Sponsors help fund our work

Welcome to Southern California’s Leading Edge! SoCalLeadingEdge.org

Presented by Len Santoro Senior Vice President CBRE Industrial Properties – Brokerage 2015 CALED Conference Riverside, CA

Len Santoro CBRE Industrial Properties – Brokerage 4141 Inland Empire Blvd., Suite 100 Ontario, CA