NO PASSING THE BUCK Bruce Dupree, Glenda Freeman, Maggie Lawrence

Extension Communications & Marketing  10 full time staff members  Publishing  News and public affairs  Video production  2 part time art designers  No department head

Buckmasters, Ltd.  Nation’s largest deer hunting association  More than 200,000 members  3 print magazines  2 television shows  Extensive website  Annual expo & trade show

When Worlds Collide

ACES signs sponsorship agreement with Buckmasters in early May.

When Worlds Collide ACES signs sponsorship agreement with Buckmasters in early May. Extension Communications gets first look at contract Thursday, May 30.

When Worlds Collide ACES signs sponsorship agreement with Buckmasters in early May. Extension Communications gets first look at contract Thursday, May 30. First deliverable due less than one week later

What Buckmasters Wanted & When  Six full-color, full-page magazine ads  First one due June 3  Color logos and taglines for television shows  Due June 3  New member guide ad  Due June 3  Three 30-second commercials  Due June 28  Three feature stories for Buckmasters magazine  First Due July 10

What Else Buckmasters Wanted  Digital ads  multiple sizes  Alabama Extension exhibit for expo  Publications & other giveaway items  Retractable banners  4-H activities for expo youth area  Support materials  Retractable banners  Plastic bags  Giveaway item for expo

What Extension Communications Accomplished

How We Got It Done  Drafted a point person to work with Extension Administration  Established leaders for different elements of campaign  Brainstormed together  Divided tasks  Worked with a single Buckmasters contact  Documented, documented, documented

Strategy is Replicable

NO PASSING THE BUCK Bruce Dupree, Glenda Freeman, Maggie Lawrence