1. Communications Office Presentation to Division Council Allan Chen Leader, Communications Office, EETD July 18, 2007 WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

2. Communications Office Mission: The Communications Office is a creative group within EETD supporting the Division’s work and communicating research results to the scientific community and the public. Homepage: On the EETD Intranet site, go to - EETD Departments, - Communications Office WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

3. Communications Office Allan Chen—Leader, Media Relations: news media contact, writes science articles, edits EETD newsletter Anthony Ma—Art Director: graphic design of websites; designs, oversees production of posters, brochures, other print Sondra Jarvis—Webmaster: designs and implements structure and navigation of websites, troubleshooter Eve Edelson—System Administrator: maintain Division servers;provides database, PHP, and Web 2.0 software expertise JoAnne Lambert—visitor planning; tradeshow logistics; seminar and A-V assistance Responsibilities by Staff Member WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

4. Communications Office CO Responsibilities Division Support—80% Division Strategic support Core Division responsibilities Other Division services Research support—20% To individual and group projects—recharged Marketing In Progress Results Recognition WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

5. Communications Office Division Strategic Support WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION Marketing for specific projects and groups Support for new research initiatives Documents and websites that benefit entire Division Department websites

6. Communications Office Division Strategic Support—Examples WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION China Energy brochure Airflow and Transport Group brochure Zero-Energy Commercial Buildings (Project Z) website and Buildings.lbl.gov Lab to Marketplace website, report revision in progress AET and AS department website drafts

7. Communications Office Core Division Communications Office Responsibilities Include: Strategic communications planning Maintain Division website (public and Intranet) Graphics and publications—e.g. Division brochure, newsletter Provide media relations/ public information services Major award nominations—e.g. R&D 100 application Training and assistance in web and graphics software WHO? MARKETING IN PROGRESS REPORTING RECOGNITION WHAT?

8. Communications Office Other Division Services—Examples WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION EETD representation for Lab-level public, government, and community affairs activities Division office server maintenance and security Seminar scheduling Trade show logistics

9. Communications Office Proposal Initiation to Completion of Your R&D Reporting Results Follow-Up Refer to your handout—Here’s a look at what the Communications Office can do for you in each phase of a hypothetical research project. Services to the Division (Recharge) WHO? WHAT? PROPOSAL INITIATION REPORTING RESULTS FOLLOW-UP  Proposal design  Special cover designs  Qualifications brochures  One-pagers  Design logos and other project visuals WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION Research Support—Graphics

10. Communications Office WHO? WHAT? PROPOSAL INITIATION REPORTING RESULTS FOLLOW-UP  Create and maintain a program/project website for R&D description, contacts, interim reports, events WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION Research Support—Website Development

11. Communications Office Research Support—Media Relations  Handle media traffic  Webcast support  Press releases  Articles in - Today at Berkeley Lab - Science @ Berkeley Lab - Division newsletter  Placements in trade press WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

12. Communications Office  Prepare award applications  Media follow-up - Support government relations in handling policy-maker questions - Communications to user community - Assist Tech Transfer with marketing communications WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION Recognition

13. Communications Office WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION Communications Office Percentage of Total Cost Since FY2000, the Communications Office net cost to the Division (after recharge activities) has represented approximately 1.1% of total EETD expenditures. Communications Office recharge percentage of total costs has ranged from 10% to 21%.

14. Communications Office Lab-wide Strategic Communications Plan in Progress First comprehensive Lab-wide plan since the early 90s Allan Chen and Evan Mills serving as EETD members of a 20-person Lab-wide committee Report will make recommendations for five target audiences —Greater reliance on employees as communications assets —More use of Web 2.0 technologies Submission to Lab leadership expected later this summer WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION