“Excellence in Brand Management” IFA Company Overview – 2011

Why IFA? IFA The members of the IFA Sales Team are all successful executives with years of experience in the Specialty, Natural and Confection Food industry  Major consumer packaged goods experience.  Expertise in grocery, natural, drug, mass and convenience  A critical mass of sales resources to help our clients successfully fulfill their potential sales. The owners of IFA are committed to the long term success of IFA, resulting in a vested interest in building your brand to its fullest potential We assist in directing clients toward brand strategies that result in positive business outcomes With a focused portfolio IFA can:  Develop a sales plan which calculates the sales potential for a client, demonstrating success  Focus on increasing sales  IFA can cover more sales opportunities and help you stay within sales budgets, reducing cost  Menu of services – IFA has options

Our sales network IFA Our broker network is anchored by NS Sales nationally, as well as other strong brokers in the marketplace NS Sales covers our national natural sales efforts, as well as some of specialty grocery markets  NS Sales, owned by Acosta, the nations largest food broker.  Employs over 400 associates that cover retailers from store level  Truly national, professional coverage  IFA has a long successful relationship with NS Sales and their senior management. Together with our broker network we have strong alternate channel coverage as well.  C-Store Business  Regional  Drug  Rite Aid, CVS, Walgreens  Mass  Target, Big Lots, Tuesday Morning

IFA Dale Lucas VP Sales Western US Sonoma, CA Dale Lucas VP Sales Western US Sonoma, CA Mike Wheeler VP Sales Midwest US Minneapolis, MN Mike Wheeler VP Sales Midwest US Minneapolis, MN Don Cook President & CEO, Sales Eastern US Lancaster, PA Don Cook President & CEO, Sales Eastern US Lancaster, PA IFA Sales coverage of the US market Gregory Figueroa COO & CFO – IFA Corporate Office Dallas, TX Gregory Figueroa COO & CFO – IFA Corporate Office Dallas, TX IFA Corporate Office Morristown, NJ IFA Corporate Office Morristown, NJ

Specialized focus in areas to increase sales IFA Analysis –Utilizing syndicated data –Sales to customers –Target specific retail opportunities Planning –By broker –By distributor –By retailer Selling –Managing broker network –Selling retailers –Trade Show Activities Follow-up Activities –Regular review with clients about progress in the market –Category Review schedules and appointments, when available

IFA Brand Representation Advantages IFA Full sales reporting provided monthly:  Sales by customer  Conference call with the sales team Open book financial reporting provided:  Promotional Spending  Slotting Comprehensive brand coverage at Food Shows, resulting in savings in booth cost, personnel and time  Some of the shows that IFA will participate in: Fancy Food – East and West Natural Expo – East and West Many major distributor shows – Market Centre, DPI, Kehe, Millbrook, Haddon House Structured communication with clients to maintain relationships Increased sales coverage throughout the United Sates

IFA client’s list includes successful natural and specialty brands IFA

IFA new client evaluation process IFA IFA partner meeting to discuss your brand Full market assessment  Retail  Distributor  Alternate channel possibilities Sales plan with retail targets by distributors Schedule activities  Determine upcoming category reviews for retailers with published schedules  Trade show plans  Conference call schedule  In field work with IFA sales team

IFA is the right choice for brand excellence in the US IFA Extensive Industry Knowledge Focused Portfolio Successful Sales Network Alternate channel capabilities Professional planning process Structured communication with clients Proven success

“ Excellence in Brand Management” IFA