1. Wine Trends Marketing, LLC
Professional Winery Management Services and Consulting

2. 707.695.5100 www.winetrendsmarketing.com
About Us
Page 3
Contents
Our History and Philosophy
Page 4
Our Clients
Page 5
Our Services
Page 6-8
Service Overview
Page 6
Three-Tier Sales Management
Page 7
U.S. Regional Sales Divisions
Page 8
Appendix – Winery Information Review Detail
Pages 9-11

3. 707.695.5100 www.winetrendsmarketing.com
About Us
Tom Hinde, Founder and President
Tom has extensive experience in winemaking, winery management, and wine marketing.
From 2005 to 2010, Tom was President, CEO and Director of Winemaking for Flowers Vineyard and Winery, a specialty Pinot Noir and Chardonnay producer located on the Sonoma Coast.
From 1997 to 2005, Tom was General Manager for Kendall-Jackson Wine Estates and helped develop two famed Napa Valley Cabernet programs as part of the winemaking teams for Lokoya and Cardinale. In addition, Tom supported the winemaking team at Stonestreet winery and launched the Verite Estate. For seven years, Tom was General Manager at La Crema and Hartford Family Winery where he helped build La Crema into one of Sonoma County’s most prominent wine producers.
Tom has a Bachelor of Science degree in Business Administration from the University of Toledo and a winemaking certificate from the University of California, Davis. Tom lives in Santa Rosa and Truckee, California, with his wife and three children.
Todd Arterburn, Managing Director
Todd has extensive experience in all aspects of winery management with a particular focus on national sales, marketing and finance.
From 2008 to 2012, Todd was President and COO for Foppiano Vineyards , a historic family owned Russian River Valley producer of Petite Sirah, Pinot Noir and Chardonnay.
From 2003 to 2007, Todd was Vice President of Sales and Operations for Icon Estates (fine wine division of Constellation Brands) and was an integral part of the successful acquisitions of Ravenswood, Ruffino, and Robert Mondavi wineries into the Constellation portfolio.
From 1994 to 2002 was International Finance Manager and Director of Sales Operations for Kendall Jackson Wine Estate.
Todd has a Bachelor of Science degree in Finance from the University of Arizona. Todd lives in Windsor, California, with his wife and daughter.

4. Our History and Philosophy
Wine Trends Marketing, LLC was originally formed in 2007 by Tom Hinde who saw a need for small to medium wineries to have access to professional executive level management without the cost or risk associated with hiring a full time President or General Manager. In 2012, Todd Arterburn joined Wine Trends Marketing to provide additional expertise and bandwidth to the growing business.
Wine Trends philosophy is to provide very focused and comprehensive winery management based on each Client’s specific need and budget. This is accomplished by taking a very detailed and systematic approach to breaking down the winery into Core Functions from Sales and Marketing to Business and Administration and All Production.
“We have a sincere belief that our clients best interests are our priority and believe that we can add real bottom line value.”

5. 707.695.5100 www.winetrendsmarketing.com
Services Overview
Our Services
Strategic Planning - Decision oriented and action oriented planning based on the goals and capabilities of the business.
Business Planning - Assessment of the existing business plan and identification of improvements based on the organization's goals.
Go to market strategies - Identification of marketplace options based on the organization's goals and products.
Brand Positioning - Aiding in understanding how a brand can be better positioned in the marketplace based on the assets and capabilities of the organization, the existing market position of the brand and the needs of key gatekeepers in the market.
Operational effectiveness from grape to glass - Optimizing the assets and capabilities of the business from both a qualitative and economic standpoint.
Business Intelligence - Using data from within the business and from the market to enhance business performance.
Organizational effectiveness - Assisting management teams to work more effectively based on the organization's culture and goals.
Sales Management – Direct management of entire three-tier U.S. wholesale channel, Direct Winery Sales, and Wholesale Direct.
Preparation for acquisitions, transactions, and divestitures - Broad base of capabilities dealing with acquisition integration, rightsizing after divestitures and rightsizing an organization based on business changes.

6. Three-Tier Sales Management
Wine Trends Marketing also can provide Clients with direct management of the Three-Tier Wholesale Channel for the U.S. as well as key broker relationships for Exports.
Channel management is our focus - We have direct relationships with chain and independent retail customers as well as chain and independent restaurants. We manage a brand based on the long term strategy of the winery.
Wholesaler Management of Broad Market Business
We track distribution and accounts sold as indicators of brand strength
Investment in Consumer Pull Initiatives