com 2015 For more information, contact Oisin Byrne, Managing Director Phone: Visit: iReach Insights Bringing you closer to the Consumer Qual | Quant | Social

com

To support continued growth in newer innovative research techniques we structure our wide range of methods across 5 key practices as follows…

We stimulate knowledge through research and market intelligence to help decision makers connect the many pieces of every marketing, brand, PR, communication and product puzzle.

iReach has supported the creation, launch and management of Branded Communities including Ireland’s largest Consumer Research Community. We have worked across many industry sectors using our Community Research Platform.

iReach was one of the first agencies in Ireland to promote the benefits of online research methods, and our newest practice is focused on delivering key insights from digital campaigns and related media activities using new tools and techniques.

We look for insights from available sources as well as identify the gaps to maximize value from new research data. We can also deliver exciting new ways of analysing Social Conversations across the internet to provide true 360 degree insights for clients.

iReach Conversations is our Online Research Community with over 39,000 members in iReach Panels across Consumer and Business Cohorts in Ireland. iReach has developed a software based platform to manage our community, and for our members to engage in research using a mix of structured and unstructured research methods.

com Qualitative Research Focus Groups Video Streaming Video Portals In-depth Interviews Vox Pops iReach Conversations Diary and Forums Online Communities Mixed Usability Labs Recruitment & Moderation Social Insights ForSight by iReach Sentiment Analysis Blend Social with Qual and Quant Social Media Analytics and Insights Human trained algorithm SoV, Topic Waves, Sentiment and Opinion Online Reach and KLOUT Pre and post Campaign testing Quantitative Research Monthly Consumer Omnibus Ad and Concept Testing Media & Brand Trackers Heartbeat Trackers Deep Dive Segmentation Offers and Promotion Testing ITP, Funnels, Sentiment Sponsorship and Events Eye Tracking Custom Projects Research Services

Voice of Customer With our platform your company will straighten the connection and engagement with your customer. Sponsorship and PR Get your brands and services noticed. Customer Experience Positive experience leads to increased sales and revenues. Pricing and Demand Models We enable you to have a deep understanding of your customer’s needs and predict what will happen in the market at different price points. Social Insights Your brand will be able to blend social media with market research to better understand your audience and create actionable business insights. iReach Solutions for your Company

Segmentation Help your brand to create a clear strategy and build a more suitable approach to your customers improving your commercial strategy and ROI. Satisfaction and Advocacy Companies make better decisions for creating optimal products and services leading to increased customer satisfaction and advocacy. NPD and Package Testing All of these tools we offer will help to guide you on how refine your NPD process. Ad and Concept Testing Your company can optimise the message and call to action, adapt the sales and marketing strategy. iReach Solutions for your Company

iReach Insights Positioning and Ethos

iReach proprietary Research Panels Consumer and Business Research Panels in Ireland

Excellence of People Research Analysts Project Consultants Technical and Video specialists Best Practices Methodologies, Data Validation QA, Analysis and Reporting ESOMAR 26 Questions on Research Panels Leading Technology Support for all Research Methods Range of Reporting Options iReach build platforms Innovation Market leaders in ‘own’ Research Panels Phone, Online, F2F and Mobile Research Communities and Social Market Leaders iReach Ethos – Inspiring Knowledge

Memberships: 1 of 2 Irish and 1 of 200 Global Corporate Members of ESOMAR Also member of AMA, Association of Qualitative Research and MII iReach Service Excellence

Awards and Recognition: Marketing Society Awards Dec 2009 & 2012 All Island Marketing (AIM) Awards May & 2012 Media Awards – Winner 2013 European Communications Awards – Finalist iReach Service Excellence

iReach Insights Bringing you closer to the Consumer QUAL | QUANT | SOCIAL

Online, F2F, CATI iPick by iReach Consumer Decisions Business Decisions 38,500+ Members iReach Conversations Social Insights Powered by iReach Point in TimeHeartbeatAll the Time iReach Research Methods and Techniques Evolving

Monthly Omnibus 1,000 responses for Adults in Ireland on a Nationally Representative Basis (Age, Region, Social Class and Gender) Mainly used for Trackers and Ad Hoc Projects Runs 3rd Thursday of each month Costs include survey design, fieldwork, full data analysis and reporting in PowerPoint with recommendations made by iReach Analysts Custom Projects using iReach Research Panels Any samples and quotas Robust and Cost Effective Recruitment for Qualitative Research Focus Groups and IDI’s Mystery Shopping Customer Closeness Workshops iReach Consumer Decisions Research Panels

Mums & Infants Qual and Quant Research Product and Packaging Testing Online, F2F and Video Marketing2Women Female Purchasing Power Tracker since 2012 Media and Advertising Urban Access Panel Reach of 1.3m Radio Listeners 8 Urban Centres Nationwide iReach Specialist Panels

com iPick Mobile Research  In Pub Research Panel  Live ‘venue based’ research  500+ Venues Nationwide  Panel Recruitment iPick SMS Research Platform  Live ‘in venue’ Research  Sampling and Purchase Intent  Brand Ad, Product Awareness  Brand Awareness at Events

iFocus by iReach – Qualitative Research Using Consumer and Business Research Panels Exact Screening and Targeting using our Panels Groups, IDIs and Mystery Shopping iFocus Approach to Qual Cost Effective and Impactful Free Video Streaming and Project Portal Free Recruitment Integrated Quant and Qual Research Groups Nationwide (no extra cost) Focus Groups, Innovation Workshops, Closeness Sessions, Introduction to iFocus

Eye Tracking Research Visualisations and Heat Maps Fixed and Mobile

Individual In-depths Family Based Research In home Ethnographic - Packaging and Usability - ‘Over the Shoulder’ Research - Media and Smart Device Usage - Video Narrative Websites and Content - Access and Usability - TV and Media Consumption by iReach

iReach Conversations Extending our expertise to you  iReach has built a Community Research Platform which provide a wide range of qual, quant and social tools  iReach support full Community Recruitment and on- going Panel Management to ensure the community is robust and insights are valid  iReach provide Community Management Services to drive engagement and generate on-going insights  Mixed Social, Qual and Quant techniques to study ‘stated’ activities against actual online activities Discussion Forum Participants share opinions, comment on rich media, tag images and even test websites Idea Voting Voting allows for members to add ideas and earn votes to hit the top of the winning ideas list Website Usability Participants share opinions, comment on rich media, tag images and even test websites Rewards and Prizes Voting allows for members to add ideas and earn votes to hit the top of the winning ideas list Video Groups Video Discussion Groups and Instant Chat features are available for in-depth research Surveys and Polls Quick Polls and Structured Surveys are fully supported as is Usability and User Testing Co-Creation Video Discussion Groups and Instant Chat features are available for in-depth research Product Testing Members sign-up to take part in at home product tests or sampling projects Sample Features

iReach Communities Research Platform Extending our expertise to Brands  iReach can deploy platform for internal use across Brands and Agencies to generate Ideas and share Knowledge  Repository for all Insights and Market Intelligence across Teams  Extend to Stakeholders (Internal and External) as well become a platform for Idea generation, Invention and knowledge sharing of different teams and specialists  Same research software platform if used for Consumer Communities on supporting internal Teams

Social Insights - ForSight by iReach - How social can enhance Qual and Quant insights

com Social Insights to support Planning and Sponsorship – Aldi Case Study Social Insights

com Shopper Sentiment – Aldi since January 2015

com Aldi January Voucher Campaign generated high volume of Conversations

com Audi Social Conversations – The flow of Conversations relate to Models

com Tap into the language of online Conversations to support planning

com Use Social Insights to target key influencers for Audi

Case Studies Sky Broadband and UTV Radio Solutions

com Sky Broadband launch in Ireland Concept Development Phase  Nationwide Focus Groups  Shape Above the Line advertising including TV, Radio, OOH and Newsprint  Quantitative survey’s to test Terms & Conditions, Below the Line collateral in tone, messaging and call to action Ad Concept Testing Phase  Nationwide Focus Groups  Test 3 ATL Ad Concepts using Animatic Stimuli  Test Launch Messaging, OOH Look and Feel  Celebrity Face of Sky Broadband in Ireland  Robust Quantitative Consumers Surveys  Test Price Points, Price Elasticity and Purchase Consideration.  Switching models built by iReach Customer Closeness Sessions

com UTV Radio Solutions – Urban Access Panel and Tracker Research Bi-annual Tracker since 2010 Blending local insights with National Trends Deep Dive on media usage, news sources and trust Pen Profile listener Lifestyles (i.e. Weekend Sports Families) Radio Promotions to drive traffic to Station Website Powered by iReach Urban Access Panel Proximity to Urban Centres and Stations Jointly promote research findings and launch events Blend Social with Quant Insights Identify UA Listeners and their Brand Affinities Use Social Analytics to build narrative of UA and Station Conversations Using Social Affinities to compare with Media Central Listeners

iReach Reporting Excellence

com Analysis Tools Qualtrics Reporting MarketSight and SPSS Wide range of Tests and Analysis Tools 3 Levels of findings Summary Conclusions Recommendations Deliver actionable insights in a wide range of formats Data Analysis and Reporting Detailed Analysis Robust and Valid Data Detailed Analysis High Quality Reporting Insights Focused

com Questions and Discussion ireach.insights ireachinsights Oisin Byrne Managing Director, iReach Phone: Follow Us: