1© Copyright 2014 EMC Corporation. All rights reserved. Oracle Cloud Computing With EMC

2© Copyright 2014 EMC Corporation. All rights reserved. Too Much Time & Budget Spent Maintaining Oracle Oracle Customer Challenges Today Say Time Spent On Ongoing Database Management Inhibiting Competitiveness 63% Say Time & Cost Savings On Database Management Needed To Fund New IT Initiatives 66% Upgrade Hardware & Processors Migrating Or Updating Databases Research New Oracle Features Increasing Database & Data Center Automation 39% Which Areas Would You Like To Invest More? Migrating Or Upgrading Databases Research New Oracle Features Upgrade Hardware & Processors 36% 34% Database Consolidation 39% Source: 2014 IOUG IT Resource Strategies Survey

3© Copyright 2014 EMC Corporation. All rights reserved. 90%+ Of Oracle Data Centers Today Exchange Oracle11g Oracle12c SQL Server SAP SharePoint Multiple Software Versions Multiple Silos Of Databases & Applications Multiple IT Operational Needs (Performance, Backup, Data Availability & Protection)

4© Copyright 2014 EMC Corporation. All rights reserved. Greater Business Agility At Lower TCO Exchange Oracle11g Oracle12c SQL Server SAP SharePoint Shared Infrastructure & Automation

5© Copyright 2014 EMC Corporation. All rights reserved. Public Hosted Private Private New applications Application resilience Primarily object and commodity Traditional ent. apps Infrastructure resilience Off-premise cloud Traditional ent. apps Infrastructure resilience On-premise cloud Primarily file & block DIFFERENT CLOUD MODELS TOTAL WORKLOAD DEPLOYMENTS IN 2016 A WELL RUN HYBRID CLOUD IS BEST. HERE’S WHY: BETTER AGILITYLOWER COSTIMPROVED SERVICE LEVELS SECURITY

6© Copyright 2014 EMC Corporation. All rights reserved. VM Self-Service Catalog Self-Service Portal Cloud Management Layer Self-Service Catalog Self-Service Portal Cloud Management Layer APPLICATIONS OPERATIONS INFRASTRUCTURE This Is The Hybrid Cloud CONNECT

7© Copyright 2014 EMC Corporation. All rights reserved. Workload Deployments New & Basic Workloads Performance & Mission Critical Workloads VM Storage Arrays Commodity Hardware / DAS VNXIsilon 3 rd Party VMAX XtremIO Hybrid Cloud

8© Copyright 2014 EMC Corporation. All rights reserved. Transforming Applications For The Cloud Cloud Infrastructure Build A Software-Defined Data Center Cloud Operating Model Run IT-As-A-Service Cloud Applications Build Mobile & Predictive Analytic Apps

9© Copyright 2014 EMC Corporation. All rights reserved. Cloud-Enabled Infrastructure Self-Service & Policy-Enabled Cloud Services VMWARE vCLOUD SUITE Integrated Monitoring With EMC Platforms Automated Provisioning With EMC Platforms Metering & Chargeback Secure Multi-Tenancy EMC BACKUP & DATA PROTECTION SOLUTIONS Backup Protection Active-Active XremCache API

10© Copyright 2014 EMC Corporation. All rights reserved. IT-As-A-Service Self-Service & Policy-Enabled Cloud Services VMWARE vCLOUD SUITE Integrated Monitoring With EMC Platforms Automated Provisioning With EMC Platforms Metering & Chargeback EMC BACKUP & DATA PROTECTION SOLUTIONS Secure Multi-Tenancy Backup Protection Active-Active XremCache SELF-SERVICE APPLICATION PROVISIONING  POINT-AND-CLICK PROTECTION SERVICES  END-USER VISIBLE MONITORING  END-USER CHARGEBACK INFORMATION  WORKLOAD MOBILITY TO PUBLIC CLOUD  PUBLIC CLOUD API

11© Copyright 2014 EMC Corporation. All rights reserved. WORKLOADS EMC Cloud Advisory Services Business Application Alignment Suitability Evaluation Placement Recommendation Economic Analysis ` Cloud-Enable Applications PRIVATE CLOUD PUBLIC CLOUD ERP CRM SUPPLY CHAIN DEVELOPMENT ANALYTICS COLLABORATION Cloud? Legacy? Vs. Organizational & Architectural Roadmap Cost Measurement By Application Workload Business Case Including CAPEX & OPEX HYBRID CLOUD ?

12© Copyright 2014 EMC Corporation. All rights reserved. EMC IT Transformation Results Source: ESG IT Audit Report: EMC IT - Leading The Transformation, March 2013 EMC REVENUE $8.2B $21.7B EMPLOYEES 24k 60k STORAGE 3 PB 6 PB VIRTUAL 15% 92% IT MAINT. SPENDING 58% 80% 2004 – Present

13© Copyright 2014 EMC Corporation. All rights reserved. Transforming IT Skill Sets TRADITIONAL ROLES DBA STORAGE ADMIN BACKUP & RECOVERY ADMIN NETWORK ADMIN SECURITY BUILD CLOUD INFRASTRUCTURE  DEFINE SERVICE LEVELS  ESTABLISH METERING & REPORTING  EXPAND SERVICES: BUILD, BUY, OR PARTNER  SELF-SERVICE CATALOG  ? ? NEW ROLES CLOUD ARCHITECT CLOUD ADMIN CLOUD CAPACITY PLANNER IT AUTOMATION ENGINEER SVC MGMT Source: IDC’s 2012 North American Global Technology and Industry Research Organization IT Study 14% Of IT Managers Have Cloud Skills In-House

14© Copyright 2014 EMC Corporation. All rights reserved. DBA Responsibilities Increasing Role Of The DBA In The Cloud Monitor System & Platform Availability Oversee Backup, Recovery, Replication & Failover Diagnose Database Performance Issues 77% 75% 71% Manage Data Storage & Retrieval Capacity Planning Install & Test Upgrades & Patches 61% 60% 59% Source: 2013 IOUG Data Science Skills Survey

15© Copyright 2014 EMC Corporation. All rights reserved. Source: 2014 IOUG Data Science Skills Survey Database Management Gap Today Detailed Storage & Performance Expertise Advanced Backup & Recovery Solutions Highest RPO/RTO Data Protection Solutions Storage Teams Have… Proactive Performance & Capacity Planning Fast & Complete Backup & Recovery Optimized Availability & Data Protection Database Admins Need… Say DBA & Storage Administrator Collaboration Is Key To Organization 80%

16© Copyright 2014 EMC Corporation. All rights reserved. Closing The Database Management Gap JOINTLY-ENGINEERED SOLUTIONS & Performance & Tuning Backup & Recovery Continuous Availability Database Admins Storage Admins

17© Copyright 2014 EMC Corporation. All rights reserved. EMC Maximizes Oracle DBA Productivity MORE TIME 27-50% % DBA Allocated Time $4.62M Traditional With EMC or Vblock Systems Source: Wikibon, January 2014, Duplicating Public cloud Economics for Oracle Environments ASSISTING APPLICATION DEVELOPMENT 95% Ongoing Database Maintenance 5% 45% Ongoing Database Maintenance 55% Assist Application Development Assist Application Development 27% EMC & VMware Virtual Infrastructure 23% Vblock Systems Virtualization – 38% Flash - 24% Plug-Ins - 9% Replication – 12% Backup & DR – 17% Standard Vblock – 46% Vblock SS – 54%

18© Copyright 2014 EMC Corporation. All rights reserved. Customers Are Seeing The Benefits 100% VIRTUALIZED ORACLE REDUCED HARDWARE COSTS BY 80% 5X MORE ORACLE PERFORMANCE WITH EMC VNX AND FLASH 10X FASTER ORACLE QUERIES WITH EMC VMAX & XTREMCACHE OPTIMIZING ORACLE INFRASTRUCTURE 99% VIRTUALIZED ORACLE REDUCED ORACLE LICENSES REQUIRED MAXIMIZING DBA PRODUCTIVITY 3X LONGER ORACLE BACKUP RETENTION USING 25X LESS STORAGE WITH EMC DATA DOMAIN & DD BOOST FOR ORACLE 9X FASTER ORACLE BACKUPS AND 24X FASTER RESTORES WITH EMC DATA DOMAIN 20X FASTER TIME TO RECOVERY OF ORACLE DATABASES & APPLICATIONS WITH EMC RECOVERPOINT ZERO DOWNTIME FOR DATA MIGRATIONS AND WORKLOAD REBALANCING WITH EMC VPLEX FOR ORACLE RAC

19© Copyright 2014 EMC Corporation. All rights reserved. Mixed Database & Application TCO Savings

20© Copyright 2014 EMC Corporation. All rights reserved. Reduce Mixed Application TCO Through EMC Cloud-Enabled Infrastructure LOWER TCO OVER A 5 YEAR PERIOD 25% Source: Wikibon, May 2014, Migrating To A Shared, Cloud-Enabled Infrastructure

21© Copyright 2014 EMC Corporation. All rights reserved. Reduce SAP TCO With Vblock Systems LOWER TCO OVER A 5 YEAR PERIOD 32% Source: Wikibon, May 2014, Migrating To A Shared, Cloud-Enabled Infrastructure

22© Copyright 2014 EMC Corporation. All rights reserved. Improve Productivity With Microsoft Unified Communications & VSPEX ANNUAL ROI OVER A 5 YEAR PERIOD 300% Source: Wikibon, May 2014, Migrating To A Shared, Cloud-Enabled Infrastructure

23© Copyright 2014 EMC Corporation. All rights reserved. Reduce SQL Server & Oracle TCO LOWER TCO OVER A 5 YEAR PERIOD 47% Source: Wikibon, May 2014, Migrating To A Shared, Cloud-Enabled Infrastructure

24© Copyright 2014 EMC Corporation. All rights reserved. Cloud-Enabled Oracle Infrastructure Self-Service & Policy-Enabled Cloud Services VMWARE vCLOUD SUITE Integrated Monitoring With EMC Platforms Automated Provisioning With EMC Platforms Metering & Chargeback Secure Multi-Tenancy EMC BACKUP & DATA PROTECTION SOLUTIONS Backup Protection Active-Active XremCache API Next Steps?

25© Copyright 2014 EMC Corporation. All rights reserved. WHAT ARE YOUR AREAS OF INTEREST? OPTIMIZE ORACLE INFRASTRUCTURE MAXIMIZE DBA PRODUCTIVITY EMC COMMUNITY FOR ORACLE Oracle Performance Optimization Oracle & Virtualization Oracle & Converged Infrastructure Oracle Monitoring & Tuning Oracle Backup & Recovery Oracle Continuous Availability

27© Copyright 2014 EMC Corporation. All rights reserved. Impact Of EMC On DBA Productivity

28© Copyright 2014 EMC Corporation. All rights reserved. Contribution To Productivity Benefits

29© Copyright 2014 EMC Corporation. All rights reserved. EMC & Oracle Alliance Investments Engineering Validation Best Practices and Solutions Technology Centers Support Centers Product Integration Internal Production EMC IT 90%+ Virtualized OracleLeading Oracle Beta Test Partner30+ Proven Solutions For OracleOracle, EMC Facilities WorldwideDedicated Joint Support CentersJoint Oracle12c Integrations 80,000+ Joint Customers