1. 1EMC CONFIDENTIAL—INTERNAL USE ONLY Why EMC for SQL Performance Optimization

2. 2EMC CONFIDENTIAL—INTERNAL USE ONLY Realities in the Life of a SQL Server DBA It’s a balancing act of expertise, cost and limited resources Scalability, Availability, Performance Protection and Recovery Escalating Data Growth And Costs (Workload/Users/Landscape) Replication and Data Repurposing Ever-Shrinking Backup Windows Limited Resources, Expertise, Time Business Intelligence and Analytics Faster Time to Value

3. 3EMC CONFIDENTIAL—INTERNAL USE ONLY Why EMC for SQL Server 2012 Mission Critical and Cloud Infrastructure Leader 3-4X More Performance > 5 9’s Reliability & Availability 80% Faster Provisioning Up to 10x Faster Backups 10-30x Less Backup Storage Replicate/Recover In Minutes

4. 4EMC CONFIDENTIAL—INTERNAL USE ONLY EMC Ensuring Mission Critical Confidence Keeping Your Users Happy And Your Business Competitive Challenge  Performance tuning is complex and manually intensive  Infrastructure investment v. scalability/growth requirements EMC Benefit  Auto-tiering eliminates manual tuning and prioritizes Microsoft workloads to right storage tiers at the right time  80% faster SQL Server 2012 infrastructure deployments with EMC VNX Unified Storage  Seamless scalability of SQL Server 2012 with EMC Symmetrix VMAX & VMAXe  3-4X more performance and 80% faster provisioning of SQL Server 2012 storage at less cost with FAST VP, FAST Cache and vFCache SCALABLE PERFORMANCE

5. 5EMC CONFIDENTIAL—INTERNAL USE ONLY The FAST Suite FAST Cache continuously ensures that the hottest data is served from high performance Flash SSDs FAST VP (Virtual Pools)* optimizes storage pools automatically, ensuring that active data is being served from SSDs, while cold data is moved to lower cost disk tiers Together they deliver a fully automated FLASH 1 st storage strategy for optimal performance at the lowest cost attainable Unisphere monitors and tunes the FAST policies from a single interface A FLASH 1 st strategy enabler * Not available for VNX5100. Real-time caching with FAST Cache Scheduled optimization with FAST VP Flash Flash SSD 15K HDD High- capacity HDD

6. 6EMC CONFIDENTIAL—INTERNAL USE ONLY FAST VP for Symmetrix VMAXe SQL Server SharePoint Virtual Server FC Increasing Microsoft SQL Server Performance And Efficiency FAST VP and Microsoft SQL Server Up To 40% Higher Performance 40% Lower Cost Of Storage Present More Capacity In Less Time While SQL Server Applications Remain Online Less Tuning And Management Required By SQL Server DBAs

7. 7EMC CONFIDENTIAL—INTERNAL USE ONLY EMC XtremSW Cache Improves Server Performance Server Flash caching solution that uses intelligent caching software and hardware technology to reduce latency and increase throughput “Hottest” data accessed through XtremSW Cache in the server providing increased performance XtremSW Cache benefits SQL Server 2012: Lower database I/O latency by 60% 50% more I/O serviced within 1 ms 4X more transactions per SQL Server database Perfect fit for OLTP workloads Transactions Per Minute (TPM) Read Latency (Sec)