College & Amateur Sports

 National Collegiate Athletic Association  The governing body of most college athletics  Creates and enforces guidelines  Recruitment, gender equity, scholarships, gambling prohibitions  Wants to keep college sports respectable and focus on the integrity of the games

 Playing associations of manageable sizes  Geographical  Increased revenue and publicity  Create rivalries  Increase excitement  Marketing opportunities 

 Economic impact on college and surrounding areas  Nebraska Football  Strong Public Image  Increase in enrollment at Duke  Media Attention  Newspaper, magazine, TV

 Sports magazines determine team rankings based upon past performances   Fans enjoy reading, magazines can fill their pages with ads  Why do you think rankings are so important?

 College team rankings determined before the season  These preliminary team rankings provide promotion for a team  Highly ranked team yields high attendance, fan loyalty, respect, & televised games  High preseason ranking makes it easier to reach number 1  Promote athletes for awards  Post season pays schools enormous amounts of money  Favorable recruitment of new athletes  Retailers carry sportswear and memorabilia  Being the sportswear provider can mean constant advertisement for company

 College athletics increase revenues in communities at hotels, restaurants, etc.  Sponsorships - finance college programs & help corporations sell their products during major events.

 Sponsorship of college athletics is all about financing or generating revenue for college programs.  Corporations hope that fans who enjoy the success of a particular team will purchase the brand worn by that team.

 Advertise on back of tickets  Advertise in programs  Advertise on banners in the stadium  Have a popular coach or player at the business site to sign autographs

 1980 was the focus on the NCAA for women’s sports  Increased Fan Support  Televised  New Opportunity to market  Title IX

 Amateur athlete is someone who does not get paid but plays for enjoyment, challenge, or both  These athletes can be of any age, and physical challenges are not prohibitions.

 Amateur sports provide revenue for manufacturers (ex. equipment, clothing, etc.).  The amateur athlete, like the professional, must have top quality equipment and the money necessary to compete***  Amateur sports, like professional sports, must also be marketed. How are the Schaumburg High School teams marketed?  Economic benefits provided by amateur sports for community businesses, but also goodwill.

Sample 2007 BCS Revenue Distribution CONFERENCE BREAKDOWN OF BCS REVENUE: $96,160,000 BCS FOUNDING MEMBERS: Conference with one team in Fiesta, Orange or Sugar Bowl: $18,322,222 Conference with two teams in Fiesta, Orange or Sugar Bowl: $22,822,222 Conference with one team in Rose Bowl: $3,455,556 Conference with one team in Rose Bowl and one team in Other BCS Bowls: $ 7,955,556 Total: $89,200,000 PAYMENTS TO OTHER I-AA CONFERENCES: Atlantic 10: $225,000 Big Sky: $225,000 Gateway: $225,000 Mid-Eastern: $225,000 Ohio Valley: $225,000 Southland: $225,000 Southern: $225,000 Southwestern Athletic: $225,000 Total: $1,800,000 PAYMENTS TO OTHER I-A CONFERENCES: Conference USA: $1,050,000 Mid-American: $1,050,000 Mountain West: $1,050,000 Western Athletic: $1,050,000 Sun Belt: $960,000 Total: $5,160,000