Charlie Kojis Jackson Jacka opes. Jackson, Mississippi No team in area 200,000 in Jackson Over 3 million in MS Median Age: 33.4 Mostly African-American.

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Presentation transcript:

Charlie Kojis Jackson Jacka opes

Jackson, Mississippi No team in area 200,000 in Jackson Over 3 million in MS Median Age: 33.4 Mostly African-American Largely Single

Target Markets Primary Target Market -Demographics Men Single Mid to low income Favoring African-Americans High school Education 25 to 30 years old -Geographics Urban -Psychographics Interest in football, sports Party life-style Secondary Target Market Demographics Married Men (Families) 1 to 4 children Favoring African-Americans 35 to 50 years old Middle Income High school or College educated Geographics Urban or Suburban Psychographics Interest in sports Looking for family-friendly activities

Sponsorships Dr. Pepper – Stadium Naming Rights – $165 million/10 years – Exclusive Beverage Provider Combos Snacks – Official Snack Food – Provide all Combos Concessions

Merchandise Hooded Sweatshirt – $35 Antler Visor – $15 Jackalope Bobblehead – $12 Official Sideline Cap – $20

Payroll Employee Type # of Workers Rate of Pay Hours Worked Total Expense Player53$770,000/yearN/A$40,810,000 Coach16$400,000/yearN/A$6,400,000 Front Office20$100,000/yearN/A$2,000,000 Concessions 60 6 stands) $8.50/hour5$25,500 Ticket Gate30$8.50/hour5$12,250 Security25$15/hour5$18,750 Marketing5$60,000/yearN/A$300,000 Finance5$60,000/yearN/A$300,000 Other Areas15$50,000/yearN/A$750,000 $50,616,500

Budget Area ExpensesRevenueTotal Stadium Construction $450,000,000N/A$420,000,000 Public Stadium Financing N/A$125,000,000$120,000,000 Utilities$22,500N/A$22,500 Payroll$50,616,500N/A$50,616,500 Stadium Naming Rights N/A$165,000,000$16,500,000 Sponsorship DealsN/A$12,000,000 Ticket SalesN/A$36,000,000 ConcessionsN/A$1,200,000 Advertising$1,000,000N/A$1,000,000 TV RevenueN/A$45,000,000 $86,415,500 Money Need: $8,641,550

Thank You