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SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC.

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Presentation on theme: "SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC."— Presentation transcript:

1 SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC SEGMENTATION- HIGH INCOME POPULATION. BEHAVORIAL SEGMENTATION- BRAND LOYAL POPULATION.

2 TARGETING HIGHLY QUALIFIED PROFESSIONALS FAMILY ORIENTED MEN AND WOMEN MIDDLE AGED CONSUMERS WHO CARE ABOUT SAFETY AND CONVENIENCE

3 BUZZ MARKETING- INSTAGRAM

4 REAL TIME MARKETING - TWITTER

5 EXPERIENTIAL MARKETING-PINTEREST

6 LOCATION BASED MARKETING- MOBILE APP

7 INTERACTIVE MARKETING – GOOGLE+

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